Hey there, bot stars.
Kelly Noble Mirabella with Baby Got Bot,
and I am back this week to talk to you about chatbots
with or without broadcasts.
In last week's video I talked to you
about the breaking news of the API changing for broadcast,
and you can learn more about that video right there.
Check it out when we're done here.
But basically, a lot of people are wondering, what
can we do if not send messages?
What if my messages don't fall under one of the many tags that
are available?
What else can I use chatbots for?
So today, I'm going to go over four things
that you can use your chatbot for in your business that
do not include sending out broadcast, at least
not as the primary feature of how we're using them.
So the first use case I want to talk to you about
is capturing email addresses.
Now, more than ever, it's important
that we own rather than just rent.
See, when we're playing on Facebook's ground,
we are renting, my friend, but email lists are ours.
We own them.
So it's important that no matter what
our strategy is, we're always capturing that email.
So really quick, I want to jump on and show you
how easy it is to capture email inside of Messenger.
In order to ask for someone's email,
go ahead and use the user input inside the mini chat tool,
and we're just going to simply have them confirm their email.
So over here under Reply Type, we
want to go ahead and click on Email.
You can keep the Skip button in there, you could take it out,
or you can put whatever you want.
But if you do write something in here,
it's going to allow people to skip the option.
You want to make sure that you're
saving under a custom field, so that you can reference that
later.
And at this point, you can just leave it at that.
You come back and get these emails later,
or you can add an action step that
exports the emails via a native integration
or through a tool like Integromat or Zapier.
All right, so now you know how to capture an email.
And yes, you do have to have a pro account in order
to do this, but it's totally worth it because, again, we
want to own and not just rent.
It's good to have a diverse portfolio when
we're talking about real estate and marketing.
And email is really easy to capture.
And by the way, it's really a fantastic way
to capture email inside of the chatbot because what happens
is that someone's email pops up.
Whether us the marketer can actually
see that email yet or not, the end user doesn't know that.
They just see their email and they think,
oh yeah, that's my email.
I'm going to tap it.
So it's a lot easier to capture that email.
And the emails are, more often than not,
relevant good emails because they come from an actual email
address that is in the end user's Facebook profile.
So let's skip on to the next thing
that you can do with a chatbot that doesn't include broadcast,
and that is qualifying leads.
Now my boys, Andrew and Pete-- who I'm going to jump on right
now and show you while I walk you through this--
they have this fantastic program called Atomic.
I'm actually a member, and you can check out
a link to Atomic if you want to learn more,
down in the description below.
But as you can see here, on their Atomic site,
they have this little chat widget.
This is just the customer chat growth tool inside a ManyChat.
But if you wanted to go check it out,
you could see it says here, "Hey,
are you a solopreneur or a small business owner?"
They actually will walk you through steps,
right from their website, qualifying you, qualifying
the lead, and getting you to the end result of going
into their Atomic program.
This thing is so good.
I was going through this chatbot as a test
and I ended up buying the program.
By the way, the program is amazing,
and it has changed my life, but that's not even the point.
The point is they use chatbots right on their website
to qualify leads, and they never even had
to send any other message outside of the 24 plus 1
or what have you, because it's all right
there in the first initial contact with someone.
And because it's in the first initial contact with someone,
it falls under standard messaging in the 24 plus 1
rule, and they can have that qualifying conversation via
their chatbot and convert leads-- cold leads, warm leads,
whatever leads--
into Atomic members, a.k.a.
sales.
So the next use case I want to talk to you about
is event marketing.
Now yes, marketing, it gives you that idea
like, oh, this isn't going to fall under subscription
messaging, and you're right.
The marketing itself isn't actually taking place
in the chatbot, although that is an option.
What we're going to use the chatbot for
is to capture people's information when
they register for your event.
So you can have your event page up on your website,
or wherever you're marketing your event,
and people will have the option of receiving information
or registering via the chatbot.
So what this is going to do is it's going to make registration
so easy because people can actually just
click on their email address, they
can click on their phone number, whatever information you
need from them, and you integrate that
with your webinar or event software.
Now, I use Zoom Webinar, and I have a video right there
that you could check out--
I also put the link in the description-- where
you can learn how to integrate it with Zoom,
but what it allows you to do is send out
event tagged notifications saying, hey,
this event that you signed up for is about to go live.
Be sure to check us out.
So that's an event reminder, and that
falls into one of the 17 tags outside of subscription
messaging that you can send those reminders.
So using a chatbot for your events and reminders
is a fantastic way of making sure that more people show up,
because how many times have we had a webinar
and only did it through email and not everyone showed up?
In fact, the attendance rates are really low.
So keeping those attendance rates
high by using notifications and the event tag notification
when sending out your messages is a really stellar way
of using a chatbot.
Finally, one of my favorite ways of using chatbots
is to increase engagement on your actual Facebook post.
And the way you do that is you use
something called a comment grow tool,
a Facebook comment grow tool, in ManyChat,
which allows you to send messages immediately
to the people who comment on your posts.
Now, make sure that you check out
my video about engagement baiting,
so that you're not getting looped into that engagement
baiting scandal.
You don't want that, because Facebook will throttle
your reach if you're using those kind of one answer keyword
type engagement baiting, so you don't
want to tell people to like this post,
or comment this word or this number below.
Instead, we want to ask open-ended questions.
Again, details in that video that I pointed out earlier,
but what this allows you to do is
it allows people to comment with reasons.
So maybe they're going to get a special coupon if they comment,
or maybe they're going to get a lead magnet if they comment.
Whatever the case may be, it increases the likelihood
of engagement on your Facebook page posts,
and more engagement equals more reach
equals more engagement equals more reach, and so on,
so forth.
So as you can see, there's actually a lot of ways
that we can use chatbots.
We have only just skimmed the surface of the use cases
that are outside of subscription broadcasting.
So if you have any questions, hit me up in the chat below.
Let me know what you think.
And don't forget to subscribe, as I
will continue to break down chatbots for you
right here on the Baby Got Bot channel.
And of course, I want to invite you
to come on over and join my Baby Got Bot
free community on Facebook.
The link is down below.
In the meantime, hit that bell button and the like button,
let me know what you think, and I will catch you next time.