Hi! This is A Minute Of Overpass. My name is Eric and I make apps. Now, this week I
wanna talk about "The 3 Reasons Why No One Is Using Your App".
Okay, a few weeks ago I wrote a blog post about why no one is using your app, and I thought what I would do is
on this week's Minute of Overpass I was kinda go over that a little bit more, because it was kinda rush
and I know a lot of you don't actually read the Overpass blog and you're not subscribed to
the newsletter. Which is fine, do what you want, whatever, and so I thought I'd go through
this again, and the reason why I bring this up again is I had a client contact me and
he was kinda depressed. And he was saying that how his app is not being used properly
and it was not gonna take off the way that he hope it would and he's not gonna make enough
money. So I asked the 3 questions I always ask and the same like if you watch The Walking Dead,
you know, Rick Grimes always ask the 3 questions about the walkers. I asked the...I said is the problem that
A - No one, people hate your app?; Is it B - that people don't see the point in
your app?; Or is it C - they don't know about your app?. And this is the 3 reasons why
people don't use your app at all. I can't think of any other reason, right?, and more often than
not, it's never A. It's always B or C, and more often than not it's C, right? So let's
go through this again. So most of the time people aren't using your app 'cause no one
knows about them. So you had this great idea, you released an app and then people aren't
finding it for whatever reason. Maybe it's the keywords, maybe it's the marketing, and people just
aren't finding it. And I know this because when your friends ask about and say "Hey how's that app going?
How's your big app idea going?" and you say "Oh you know it's not doing well as I hope",
and their suggestion is "Oh maybe you should add this new feature or maybe you should...maybe you should add
some other functionality", right? And that kinda goes to reason A. People hate your app or
they don't like it, but that's not the problem.Think about it, and I always talk about this as
if you had a restaurant, and it's like the perfect restaurant but it's on the out-streets
of town and no one knows about it. They would expect, if it was perfect for them, they would expect
you to somehow make them know about it, either through advertising or word-of-mouth
or what have you, but you know this kind of places open and closes no one knowing
about them. It's just the same with our apps. So let me just show you my screen here. We're
just gonna go through this again because I know I've covered this before, but a few years
ago we had no idea who is looking at our app pages, right?, compared to who is using them.
Now both Google Play and iTunes, almost were on the same time last year they offered the same
functionality. So if I show you this..this is the Google Play Developer Console. If you
go into User Acquisition here and under Performance. Here you can see the number of people
are actually viewing my page and how many people actually installed it. Now this 77,371 people
saw it within the last 15 days, which is definitely not the entire population, right?.
That's a very good reach compared to some other apps which I will show you in a minute.
But of those people who see it, that gets around reason C which people don't know about
it, finally some people learned about it. Then we get to Reason B which they don't see
the point in it, so they look at my app page and they say only 30% of people downloaded,
which is that's on me, right?.It's my job to go out there and make sure people know
about it and that could be tweeting or Facebook, or Facebook ads, or however and trying to
get people to know about it. Getting it up on the rankings with reviews, all that kind of stuffs.
So that's solving problem C, but then we get Problem B where they get to the page
and for whatever reason they don't see the point on it. Maybe they think it's creepy,
maybe they think it's dumb, maybe they think it's the same as something else. So that's
it, and here let me show you some of the other ones. This one is "How I Met Santa" . So I
specifically chose this one because people aren't using it. It's like May. Today is May 29th
or something. So here you only see 3 people have seen it in the last 15 days. Nobody has
downloaded it. I'm not very surprised. Korean Flash Quiz, 4300 viewed it, only a thousand
downloaded it. So again, problem C is being solved but problem B is not. You know people
are starting to know about it, not enough people, but there are also too many of them.
You know, whatever 76% of them don't see the point. And then iTunes actually brought this
in as well. So if you go to iTunes you got an App Analytics here. You can see that right
here they have everything in one place which is actually uncharacteristically more simple
on the iTunes side, but here you can see it's still around 26% of people are actually downloading
it and see it. So it's pretty consistent between Google Play and Android, but you see a lot
of...for me iTunes doesn't do nearly as well as Google does. So you can see how many people
see it, how many people don't. So the reason I bring this up again is like you have to address
the situation that you're facing. More often than not, your problem is C. Not enough people
are finding the app and you're not gonna be able to fix that by changing the screen shots
because they're not actually not finding the page. You might be able to fix it a little
bit by changing the icon because more people will be clicking through the page, and you'll
gonna end up to problem B but a sort of escalation, and in terms of problem A where people don't
like your app, then you have to fix it. You have to take their feedback that go in and make those
corrections. And that's a much better problem to have because then you can actually..you
know, you have something to work with. If nobody knows about your app, and more often
than not , that's the case in almost every situation. It's not that people aren't using
your app. It's not the people don't see the point in your app, it's like they don't even
know that it exist at all. You know, everyday thousands of apps go in, and nobody knows about them.
I mean, they don't show up in any list. People aren't just going in there and searching Candy
Crush type games or whatever that is out there. So yeah, when you're having trouble
with apps ,and a lot of us are, you have to ask yourself that question. Is the problem
A- No one likes it? B- No one sees the point in it? or C- Nobody knows about it?, and you
have to address those problems as it goes, and more often than not, that means we have
to spend more on advertising. We have to spend more on spreading the word and all that kind
of stuff, or C. So that's it for this week. Hey next week I don't know if I'll be doing
a video or not, because I'll be in San Diego in my hometown, in my native country if you
will. So, but I might do one. I've always wanted to do like an internet marketer, one like I'm
in front of the beach where I'm like "Hey how is it going ? I'm here at my villa", but
so I might do. So tune in next week if you're interested in that, if you're not, dont worry about it.
Also I'm trying out Snapchat. I just started that doing yesterday. I have like one snapchat
friend. So if you're interested in trying out Snapchat with me, we can link up and we can share
what we know about apps. I'll put my Snapchat link in the description, and that's it. I'll
talk to you next week. Hey! I really hope you liked that video. Now, I do this once
a week so if you want to hear more or you want to hear more about our experiences with
the app store, either Google Play or iTunes, please go ahead and subscribe to the channel,
and please like this video and leave a comment. I love reading the comments. I love hearing
what you have to say, even if it’s just Hello or whatever. And like I said before,
if you’re not sure what to say in a comment, like I never know what to say in a comment.
I'll make it easier for you, like if you Like it just go ahead and say “Gnarly” which
is an 80’s term. Or if you didn’t like it, just say “Bogus”,and if you didn’t
think anything of it, just say “Eh”. So that would be a big big help, and another
thing you could do which I’d really appreciate it. If you’re on the App Store and you want
to try one of our apps. Look up some of the Overpass apps. Applications either on iTunes
or Google Play and leave a review and let us know what you think about it, either good
or bad, but you know we’re all trying to build up in the market so…so that would
be a big help. So that's it. I'll talk to you next week.