[opening music]
This is Watch Your Style.
Today's review is gonna be on the Richard Mille RM011-03.
Now, this one is in the NTPT case in the red quartz and we're gonna be doing the review
today live from the inside of a brand, new Ferrari 488 Spider.
[car sound]
Richard Mille is one of those brands that like still seems to stun me because they're
like, first of all they came out of nowhere and then at first it was like is it just hype.
Is it just hype, like what is it that they're really up to.
But the more I see it, the more they really have some intense development and manufacturing
going on in these watches, you know?
Yes of course there's branding and all of that behind it, but there is a little bit
more to it than just that.
I mean, like they only use Grade 5 titanium for everything, which is like a nightmare
to work with.
All the machine processes are just the most extended and possibly long way period for
anything.
Nothing in a Richard Mille is made fast and easy.
They go like the most complicated way possible from what I've gathered.
I guess that's part of like their whole thing, you know?
It's just kind of like, how do we make it the hardest way possible to make a glass?
Or to make a screw.
It's pretty much what it is.
So some of the things that I think about when I think of Richard Mille is definitely not
pure class, but more something like pure performance.
These are watches that are very, very sporty man.
Besides the fact that they're ultra-luxury pieces, I would say that they're ultra-sporty
pieces.
Look at the case, the whole damn watch is red.
It's definitely not your typical classic type of watch.
It's something completely different.
Something a little bit more targeted towards the guy that likes the fancy sports cars and
stuff like that.
And there's always gonna be a direct correlation between the two.
Very rarely have I sold a Richard Mille to a client that hasn't had a nice sport scar.
Kind of goes hand in hand.
Yes there's an exception to every rule.
Right off the back, the first thing that I like is the case.
It's got these new bumps on the side, makes the case look a little bit bigger, which it
does, add a little bit of size, but when you put them side by side to the older version,
it's really not much of a difference, where I thought it was gonna be a lot more of a
difference.
The crown stands out to me a lot because it just looks so much more robust as the previous
model.
The dial layout as well.
They put a little bit more detail into this one than the previous one in the dial.
It's got more of a brushed face plate for the movement under the sapphire dial with
brushed titanium that kind of just stands out and pops a little bit more than the previous
version.
They kind of added these ridges and these bumps around the case, which right off the
back from the initial point that I saw it, I thought the case was gonna be bigger.
I actually got in an argument with one of my clients, a little friendly argument, because
he said it was taller, and actually when we put it right next to each other, it actually
ended up being exactly the same size.
Just a little bit bigger.
The crown is also bigger, which is actually one of the better changes that they made.
Nothing wrong with the original made that they used, but I feel like it was kind of
lacking a little bit.
Just looked a little bit boring with that smooth, little rubber insert.
Now the crown has a lot of detail.
It looks like a serious racing rotor, brake rotor or maybe perhaps a wheel.
I think the first crown was a little bit too basic with that slick rubber.
Still love it though, either way.
They're getting crazy.
They're getting crazy with these materials and they steal everything from like Formula
One cars, so if tomorrow they're using some crazy thing for a Formula One car, they're
gonna go ahead and they're gonna integrate it into a watch somehow.
That's what it is.
It's about that stuff.
People look at it and kind of just go, Uhh well, it kind of looks like a watch from Walmart.
I don't get it.
Then it's just not for you, you know?
The guy that has this watch already has a couple of gold APs, already has a couple of
gold Rolexes.
They're different watches for different things.
I think this watch goes perfect with this 488 Ferrari for example.
It can't be better than that.
That's how they lure these guys in.
[music while on the phone]
Another thing that also changes is the strap.
I mean, I've always liked the strap of the RM that I feel like it has those, either A
ventilation from a car, from aerodynamics, or I like to call them shark gills.
I mean, it looks like it has some shark gills, but the new redesign of the strap also changed
it a lot too.
It looks totally different.
I've actually seen this new-style strap mounted on a previous model and it looks real sexy.
I don't know why.
It kind of freshens it up a bit.
Prices a lot little bit crazy right now with these watches.
The demand is so high on them you just can't get them.
It's not like you can just walk in there, walk into the boutique and buy it like you're
buying a toaster at Target.
It's not so easy, you gotta kind of get on a waiting list and if you want one today,
you're probably gonna be paying over sticker price.
How much over sticker price?
Probably about 40 to 50 grand over sticker.
I think they could sell the watches at that full retail if they wanted to, but I think
it's just part of this marketing game that they're doing with the whole supply and demand
and all that type of stuff.
But overall, the watch is fantastic.
I mean, it's got the same clasp as before.
Nothing says luxury performance like a Richard Mille.
The one thing that I do not, I'm not crazy about, this new RM011-03's is the multi colors
on the dial.
I mean it's nice, but it kind of reminds me of the RM011, the first version, the GMT,
that kind of had all those colors, the green, the yellow and the red.
I think that's just a little bit too much for me.
Again, I like it.
I just kind of would have maybe stuck to two colors, but that's the only thing that bothered
me out of the whole watch.
Other than that, I feel like the watch is a superstar.
Personally, my favorite version is the rose gold, but this red one right here is super
hot.
They first introduced this color with the Nadal and it was kind of like a hit.
When it saw it on the RM011-03, I said, Oh damn!
I feel like that for the amount of money and the amount of thought that they put into these
watches, I don't know, I kind of want a little bit more about the box, you know?
I just imagine, just imagine a box that looks like almost like a Patek Philippe box, but
is like all carbon fiber with some nice titanium inlays and stuff like that.
I don't know man.
I just feel like that whole...box with the little plastic and the whole little winder
thing is kind of like ridiculous, you know?
Who the heck would actually keep their Richard Mille inside of a box that's a winder?
I don't know, I guess for that you'll just buy some bad-ass winder and have them all
in winders, not just have this box, so I think that's the only thing that they should really
go back to the basics on.
The new redesign of the strap is also nice.
The clasp is exactly the same, you know Richard Mille is one of those watches that they don't
necessarily have a click or a button on their clasp.
It's more spring-loaded, which is a little sketchy in my opinion, but it actually holds
very good.
I've never had a problem with this watch wanting to fall off or anything of that nature.
Can't get a more comfortable watch than that.
If you've ever worn an RM011-35 Nadal, it feels like you're just wearing nothing to
tell you the truth.
Some of the redesign and the layout of the dial, it's just a little bit more detail.
They put a brushed Grade 5 titanium base plate for the movement under the dial, a little
bit more going on there.
It just looks a little bit more interesting.
They redesigned the date wheel, with a little bit bigger and more bold.
That's pretty cool and it's got a nice little framing around it.
You know, they got a lot of detail, you know?
These watches got detail.
Everybody always comes and tells me, Why are they worth so much?
I say, Man, it's branding, branding!
And like I said, they're not easily made.
They just take the most complicated route possible to make these watches and make them
as special and unique as possible.
So as far as the Watch Game goes, heavy hitter man!
If you're rocking an RM011-03, you're obviously not new to this.
You're deep in the game!
And you're obviously a serious player.
[ending music]