In this video, let's talk about three important tools that you
can use to grow your business with live streaming.
Hello, and welcome to the channel. My name is Nick
Palkowski. And on this channel, we talk all about live streaming
and how you can use that to grow your business. And with that, I
think there are three essential tools that people need to have
if you're looking to grow your business through live streaming.
And I want to talk about those today, there are three of my
favorite things. Two of them, I think, are absolute must haves,
and one is a really nice to have the third one, it's a really
nice to have that will kind of up your level of professionality
on your live streaming. So let's jump in and talk about what
those are. In order to successfully grow your YouTube
channel and your live stream. It's important that you do some
research ahead of time before you even hit that record button.
That's why I really love this tool, which is vid IQ. This I
use this all the time. It is an amazing tool that allows you to
spend that time doing that research up front before you
even start planning out your videos or hitting that record
button. In order to help give you the best chance for more
people to find your videos and to find your live streams. What
it's going to allow you to do is you can do research into keyword
phrases you can do research into topics that people are more
likely to click on is going to it has tools and features that
will allow to help you figure out your tags, which tags are
going to be the most beneficial. It'll help you compare
thumbnails to other people or what other people might see if
they type in your search phrase in order to help make sure that
you stand out. This is a tool that I think is an absolute must
that people need to be used need to be using. And one of the best
things is is that you can get started with this for free. So
up until last month, I've been using this tool completely free
the free version, which is a plugin extension for Chrome.
Really what it does is help you analyze your channel. It has
things like the channel audit, it will help track some of your
achievements. So you can see if your what you're doing is
improving. If you're getting more views, getting more watch
time, minutes and wash time hours. I love this use it on all
the channels that I work with. And again, one of the nice
things is that they provide so much information for free. I've
been using the free version for a long time, and just recently
upgraded to the boost plan. And I'm really enjoying that I just
finally made went that route because I wanted a little bit
more information because I've started using it so much. But
you're gonna get tons of information, tons of great tools
and features to help you grow your channel help you get
started with your channel growth. And with your live
stream growth, just by using that free extension. If you're
interested in learning more about vid IQ, you can find a
link in the description or head on over to Nick Palkowski comm
slash vid IQ. No, don't get me wrong, I love YouTube, I love
Facebook, I love the fact that we can livestream on both those
platforms to really grow our audience and to reach more
people. But ultimately, when you're growing a business by
being solely on Facebook, or YouTube, you are growing that
business you're playing in somebody else's backyard. So
it's important that you have some way shape or form to start
really connecting with those people connecting with your
fans, and connecting with your followers and clients. So to do
that, I highly recommend creating an email list that's
going to be essential, it's going to be one of the best
things that you can do. And you're gonna want to get started
as soon as possible get started right now, you're never going to
start building that too soon. And my recommendation for email,
an email service provider is ConvertKit. Personally, I have
been using ConvertKit. For years. With my work with other
clients, I have gotten the chance to use lots of different
programs, lots of different email software's out there from
Infusionsoft AWeber, Constant Contact MailChimp, just about
anyone you can think of. And by far, my favorite for content
creators is ConvertKit. And over the years ConvertKit has really
improved to continue to add features things like landing
pages, you can now do e commerce directly from there, and just
the sequences and the way they do automations I just I think
it's very easy to use and just really love the implementation
of it. So I highly recommend checking out ConvertKit they do
have a free option as well a free plan that will get you
started that you can get started using this right away and start
growing your email start gathering people so that you're
not just reliant on Facebook or YouTube or any of those
algorithm changes that might happen to build your live
streaming business, you can actually start taking control of
that and start taking control of your business. So go get check
out ConvertKit links in the description or head on over to
Nick palkowski.com slash ConvertKit.
And if you want to learn more about the strategies I use to
grow an email list through a live stream Be sure to let me
know in the comments below. I'm thinking I'm making a video kind
of describing that whole process and would love to know your
questions and if you're interested in that, so let me
know below in the comments. Now this last tool is one that I
don't think is necessarily needed. But is really a nice to
have that's gonna up your level of professionalism on your live
streams, I use it with every client that I have I use it on
my personal stuff in my both streaming videos as well as
these recorded YouTube videos as well. And that is epidemic sound
epidemics sound is a royalty free music and sound effects
service. And I just love the stuff that they have, I think
they're the music they have is really great. They have some
awesome tracks, and it's organized in a way that makes it
easy to find no matter how you like to select your music,
whether your looks through for specific genres and beats. Or if
you're just generally want to hear some of the top playlists,
I just like the way they organize everything and help
find similar tracks to what you're looking for. If you're
really diving in and searching for a specific sound for your
video. Plus, one of the really cool features is that they allow
you to download all of the different stems for every track.
So if you just want the drums, from that song that you can get
just the drums from that song, or course you can get the full
mix, the full everything or if you just want the melody, you
can get the melody, it's really cool the way they allow you to
customize things. So you can if your know what you're doing with
music or just want to start experimenting and playing around
with it, you're able to try new things to create different
sounds. I think it's a really awesome service. And one of the
big things that I've been diving into recently is actually their
sound effects side, I started using those a lot more in videos
trying to create some more sound design. This is going to be good
for both recording videos, as well as when you're streaming
people oftentimes forget that streaming, you need to be
careful with the type of music you use when streaming
especially now, with some of the potential legislation that's
coming down the pipeline, it's going to be a very important
that you have the rights to use the music to use the sound
effects to use the things that you're that you're using in your
streams. And epidemic sound is going to help make sure that all
that's good and that you have the license. And you're able to
use all of that here. So it's extremely important. And he'll
make sure that there aren't any copyright strikes or anything
like that on your channel or your Facebook page. So really
recommend doing this the right way, I will oftentimes have
music as an intro piece, when we're doing the pre show as a
way to kind of separate the pre show from the main show. Or even
if you want to kind of underline a nice kind of upbeat underlying
track or something during your main show or during a segment of
your streaming show. That's another great way to do this. Or
I again, I really like using the sound effects or I'm working on
using those even more in the videos that I create in the
streams that we have, where if we bring in a lower third, let's
have some sort of sound effect there to draw attention to that
to make sure people see that. If we're switching graphics, or if
we deliver a specific point and want to do a punch in or have a
sound effect a whoosh of a hit of some sort in there to add
that extra little bit of element to make your videos and your
streams more entertaining, entertaining. So again, check
out the link in the description or go to Nick palkowski.com
slash epidemic sound. And there you have it the top three tools
that you should be using if you're looking to grow your
business with live streaming, these I think are so important,
I definitely want to recommend that you jump in and least check
them out. vid IQ and ConvertKit both have free options. So you
can get started start experimented with those right
away. So go check those out. And epidemic sound is just a great
resource if you want to take that make your streams that next
level professionalism and a little more into entertaining, a
little more engaging, which is going to keep people watching
longer, which is ultimately what you want, because if they watch
more, they're going to have more of a connection with you. And
that's how you're going to grow your business. So thank you for
tuning in. If you want to learn more about getting started with
Facebook, check out this playlist right here or be sure
to hit that subscribe button and I'll see you in the next one.