Welcome back.
I know you want to get started with implementing texts into Google Tag Manager,
but before we do so we need to take a crucial step in our Tag deployment
process, which is planning our implementation. All and more coming up.
Julian here with our third part of our GTM for beginner series.
And in this video,
we're going to take a look at how we can analyze our current implementation that
we have on our page.
So we know what we should migrate over to Google Tag Manager.
And in order to have a proper plan of what we want to track,
we are going to set up a Tag plan. This is a crucial piece of information,
not only for your planning of implementing checking,
but also for other people that might join your project later on, for example,
a PPC manager, he might wants to know what tracking is already set up.
And with this crucial little document,
you will be able to show him what you already set up and have documentation and
proof that this is installed. Obviously,
it's also really great to show your clients if you install tracking for them.
But the real magic behind this little process is that you won't be setting up
randomly some tracking and track data into your system.
And you end up with way too much data that you can really do anything with.
We will set up intentional tracking,
tracking that actually brings you value by tracking the right things that are
important to you,
and then be able to analyze the data later on in your system.
So don't gloss over the step. Let's take a look at what I mean here.
So we are here on our demo shop and on a demo shop we already have
tracking installed, and this is actually not through Google Tag Manager,
but hard-coded,
we already saw that in our introduction when I right click here and go to view
page source,
we see some tracking codes that are floating around on the page itself.
Now you could look through all of the pages and all the source codes of all the
pages on your site, but that would be a little bit cumbersome.
So there are some tools that I could recommend to you,
which make it a bit easier. And these are Chrome extension. So first of all,
we have the Chrome extension by Google, the tech assistant legacy,
which there's a new version out,
but the legacy actually shows you these tags that are installed from Google
on your page. So we have to global Sci-Tech and this obviously is AW,
which stands for Adwards. So there's something going on with Adwards. We have,
um, a global site tag, which deploys our Google Analytics for code,
and then we have conversion tracking as well, set up.
So quite interesting information. We also have other tools,
obviously this only shows you what Google packs are on your page. For example,
there's also the Facebook Pixel Helper,
which could show you the data on the Facebook Pixel,
or if you want to go more generally,
there is a extension by ObservePoint or Tag Debugger,
where you can see information in the developer tool.
So we've got to open this up and go to more tools here and developer tools.
And then on the observe point,
we just need to reload our page and it should show us all the information from
the different tools that are installed. So Google analytics,
Facebook and Google ads, another plugin,
if you want to dive even deeper and want to know where these codes are coming
from is the wasp extension web analytics solution
profile. So let's reload this,
and here you can actually see where different scripts are coming from.
It might not all be marketing scripts,
but definitely have four by four debugging.
Obviously there are more extensions out there if you want to dive deeper into
certain texts that might be installed. So for example,
there's also a Twitter Pixel Helper,
or UET Tag Helper for Microsoft Advertising. At this point.
It is also a good idea to talk to anybody else who might be involved in
tracking.
So that might be your it department that has previously installed some codes
that might be some other marketers or agencies that have installed calls on your
page,
just to get a general sense what is needed and what might be already installed
or what might not be needed to migrate over to your Google Tag
Manager. So in order to document all this,
I have a little sheet here that you can make a copy of,
which is a Tag plan for our demo shop here.
So you can change that image around and then you can fill in some helpful
information.
So when was this Tag implemented or a date when you are actually auditing
this? So let's put in here.
Just today and then.
This will actually change. So I'm going to.
Paste this.
This is just the value. Then we can say, is this actually selective on our page?
Is it still being used? What is the type here? So it's an,
a conversion event is it the base Pixel, is it an audience Tag,
is a B testing and so on. So we have here an Event Tag, for example,
which tool is at Google Analytics for,
and we might want to give it a name later on. So for example,
Google Analytics for.
Event, button click,
then the description,
some notes or other configurations,
then the responsibility. And.
If there are any to does. So for example,
migration to GTM. So yes,
this might seem a bit cumbersome at first,
but it really will give you a clear vision before you actually start doing and
then getting tripped up. Also, if you have a big tech migration going on,
then you want to keep track of what has been migrated and what still needs to be
removed from the site later, once it is inside of Google Tag Manager.
So as an example,
here I come up with a little demo where I inputted some tags here
that we might want to install inside of our Google Tag Manager.
And this will give us a good idea of what we want on the page,
but at the same time, what is the configuration?
So we don't need to go into our Facebook advertising account
and find out our pixel ID or into our Google Analytics
account to find our tracking ID here. All right.
I hope you can see how this can be super valuable for your clients,
for anybody who comes after you for anybody who works with the tracking.
And here's a little challenge for you make a copy of the spreadsheet and
actually go through your pages and think through what tracking you want to
install. And in the next lesson,
we're going to take the first steps in order to deploy our first tax
step-by-step. So you can actually take this plan and put it into action.
And if you're already ready to go on click on this video, right over there,
where we're going to take our first step and tack the plan by actually deploying
our first Tag, now that if you have Google Tag Manager.
And so according to our Tag plan, so I hope to see you over there.
My name is Julian till next time.