- [Neil] What if there was a easier way
to get SEO traffic to your website
than writing thousands and thousands of articles?
Hey, everyone, I'm Neil Patel,
and today I'm going to break down the easiest way
to get SEO traffic.
(bright music)
Before we get started,
make sure you subscribe to this channel.
And if you're on YouTube, click the alert notification.
As you can see on my screen here,
I'm logged into my Google Search Console.
And I want to show you something really interesting.
If I click the NEW button so I can filter more,
I can go to Search appearance, then click on Videos.
This is going to show me how much traffic I'm getting
from things like videos, right, because I filtered down.
If you look here, 318,000 clicks.
That's not bad.
And if I look at the last 12 months,
it's a good amount of traffic
that I'm getting from Google, right?
It's roughly 100,000 visitors a month
that I've been getting over the last three months.
And then when you look at the last 12 months,
the amount of traffic that I'm getting is over a million.
And it really varies based on the type of content
that I'm producing
because some of the video content really hits hard.
And I'm also in B2B, so some times of the year,
during holiday months and stuff like that,
it doesn't do as well.
Some of the content is from social posts
or posts related to Instagram followers,
as you can see here, or free Instagram followers,
so it may not be as relevant to my business.
And some of 'em are much more relevant,
like keyword research tool, which is Ubersuggest.
So over the years, I figure that,
hey, I need to stop producing just content
to get quote-unquote traffic.
I need to get more relevant traffic
because I don't really help people with Instagram marketing
from a business standpoint,
but my ad agency NP Digital does help
with things like SEO tools or growth hacking.
So we started focusing on videos
that don't just bring traffic,
but bring quote-unquote our ideal customer.
Nonetheless, as you can see here,
I've gotten quite a bit of clicks from Google
just from video SEO.
And as you can see on the Neil Patel website,
I publish my own videos here.
So as you scroll throughout my blog, you'll see videos.
I embed 'em on the blog.
I publish so much content every day.
Right, here's one,
"How to Continually Find New Keyword Opportunities," right?
As you can see, some of the keywords that are popular
related to keyword research, keyword research tools.
And I also have Ubersuggest, so that helps with that.
"How to Track and Improve Your Rankings."
Again, doesn't have the volume
that, let's say, Instagram followers has,
but it can bring the ideal customers.
That can help me generate more sales
and more revenue for my ad agency.
So I have content on everything,
so how to write a blog post.
I have videos on literally all these type
of topics out there.
Here's one, videos from start to finish.
Some of them is pulling from my channel,
some from other people's channel.
But this has helped tremendously.
And if you look at my YouTube page,
I'm getting tons and tons of views.
I publish my content here.
But the key is I don't just publish my content on YouTube.
I'm also publishing it on my own website,
and it's driving a lot of traffic.
I have content on WordPress, daily SEO tasks.
I even have reels that I've been testing on YouTube,
or shorts as they would call it on YouTube.
Instagram's more reels.
And I just produce tons
of video content each and every single week.
And I don't really do much to optimize it, right?
I'm using all the code.
I'm just making sure how's my site,
how's all the schema markup, stuff like that.
Lets Google know what type of content I'm using.
But the point I'm trying to make is
just go and create video content
and publish it on your blog.
It's not that competitive.
You can rank for a lot of stuff
because what Google's doing is they're including it
in the results,
so not only do you have a chance of ranking for text,
but, hey, there's not as many people creating videos,
so it's not as competitive.
And what I would recommend that you do
is do your keyword research.
So if you go to app.neilpatel.com,
and you're just like, "All right,
I'm in the digital marketing space."
So you can go load up the Ubersuggest tool,
which you can find at app.neilpatel.com,
and you can type in keywords related to anything.
So I can type in digital marketing.
And once you type in keywords like this,
you'll see the search volume.
Don't worry about the SEO difficulty or the CPC.
Typically, though, the higher the CPC,
the more lucrative that term is going to be.
And go create content all these popular terms.
You can even create a video on digital marketing agency,
digital marketing jobs, digital marketing company.
So in essence, what you want to do
is you want to view all the keyword ideas,
continually find more and more keywords
that have good volume and high CPC.
So digital marketing agency,
way higher CPC than a lot of the other keywords here,
which is great.
Digital marketing company, again, high CPC.
Digital marketing services, high CPC, courses.
I can release a video on a course,
give the first lesson for free,
and then I can tell 'em in the video
where they can go for the rest of the content.
And if you do this,
what you'll find is you can end up getting
a lot more SEO traffic in the long run
by just creating content video-based that is super popular.
And I would just continually find a lot of keywords.
And once you find the keywords that you like,
you can just keep track of 'em.
So I would add agency, company,
digital marketing company, let's see, services,
strategy, courses.
I would add those to a list.
So in Ubersuggest, you can add it to a list.
And I can create a list.
Let's go create a new one.
So I can create one on YouTube video ideas.
I click plus.
And now those keywords are going to be added
to this keyword list
than I can get in the left-hand navigation side.
So then I can keep track of all the keywords
that I need to go and create a YouTube video on.
And if you just leverage this simple strategy over time,
you can keep getting more and more traffic.
But don't make the mistake I did.
As you can see, I was getting a lot more video traffic
from things like Instagram followers.
If I change date range to last 28 days
versus last 12 months,
you'll see that I'm not getting as much traffic
from terms as Instagram followers as I used to be getting.
And as you can see here, keyword research,
affiliate marketing, Google Analytics.
It's because I'm focusing my video content on keywords
that have a high CPC that are related to my business,
so that way I'm not just getting views.
Even if I get 1/10 the views,
but those views are going to convert into customers,
that's better than getting 10 times more views
but getting zero customers from it.
So it's not just about going after volume.
You want to go after volume with high CPCs
that are related to your business.
And don't forget the related to your business part
because if you do that,
then you'll get the views of the right audience
and convert them into customers.
So if you like this strategy and you need help with it,
we can help you at my ad agency, NP Digital.
Got to plug it in there,
just like how I showed you that I'm trying
to get the right type of traffic.
If you have questions on this strategy,
you want to do it yourself, that's fine too.
Leave a comment below. I'm here to help you out.
If you enjoyed the video, like it, share it,
tell the people about it.
Thank you for watching.