- In this video, we're gonna step through
how to monetize YouTube videos,
that starts with joining the YouTube Partner Program.
But YouTube ads are only one of the ways
to make money on YouTube
and in our experience,
it's actually the least profitable.
So we'll then dive into some other income streams
that we're using at Primal Video,
that for us, at least,
have been more effective at driving revenue
and they all work from the very same videos.
Hey, it's Justin Brown here from Primal Video
where we hope you grow an audience
and scale your revenue with online video.
If you're new here,
make sure you click that subscribe button
and all the links to everything we mention in this video,
you can find linked in the description box below.
So let's jump into it.
Now given this video is all about monetizing YouTube videos,
let's kick it off with the elephant in the room,
how to switch on YouTube ads
and join the YouTube Partner Program.
Now if you're already past that stage
then don't switch off just yet.
This is just one revenue stream
that is available to value-adding content creators,
and it's actually the smallest one
that we've found at Primal Video.
So once we've gone through this first part,
we'll then dive into the other revenue models
that you can switch on for the very same videos,
to maximize your results
and to diversify your income streams.
All right, so the first part,
joining the YouTube Partner Program
and turning on YouTube monetization on your channel.
There are some requirements
that you need to be aware of here,
especially if you've got a newer channel.
You do need to have currently 1,000 subscribers
and 4,000 hours of watch time on your channel
to be eligible to join the YouTube Partner Program.
Now if you wanna check what you're up to
with these requirements,
all you need to do is head over to your YouTube channel.
I'm just on a test channel I've created here.
You wanna go to your YouTube studio dashboard area,
come across to monetization,
and it will tell you here where you're at.
So this particular channel here,
I have four subscribers.
I have 1,000 that are needed
and I currently have zero public watch hours,
and I have 4,000 that are needed,
and you can click there to be notified
when you are eligible.
So you go, we're gonna send you an email
when this channel is eligible to apply.
So if you've met the requirements,
then here instead, it's gonna show you you have enough
and you just click the button on the screen
to apply for the YouTube Partner Program.
Now once they've actually reviewed your channel
and you've been accepted in there,
then this is where you can start to turn on
or enable your monetization.
So how this YouTube monetization or ad revenue works
is that when you have it enabled on your channel,
and that you have ads enabled on your channel,
then companies and people can run ads on your videos
and then you receive a percentage
from the money that is spent by those companies
or by those people running ads on your videos.
So the amount
you can make here is really a variable
based on how much it costs those companies
to run ads on your videos
and how much they're willing to spend
to put those ads on your videos,
which also then comes down to your competition
and the amount of views that you're getting on those videos,
and on your channel.
Now you can turn the monetization off for individual videos.
So if there are some videos that don't meet the requirements
or that you don't want to have ads on,
then you can manually turn that on or off
for individual videos.
Now while the ad revenue is probably the biggest part
of the YouTube monetization program,
there are actually a few different things
that you can enable on your channel,
other ways that you can make money from YouTube as well.
So once your channel is approved
and you're now eligible for monetization,
if you head over to your studio dashboard,
come down to monetization,
and you can start to see some of the other ways
that your channel can make money as well.
Again, there might be some further requirements
to unlock all of these things,
but you have the ability to make money from merchandise,
versus you can design and sell your official merchandise,
t-shirts, hoodies, phone cases,
all linked below your videos.
If you've got the requirements for memberships,
then you can enable that as well
and that's where your fans
can become members of your channels,
paying a monthly fee in return for special content
or special perks that you offer,
it could be private live streams
or just exclusive or unreleased content,
and you can also enable Supers
which are Super Chats and Super Stickers,
and it says here,
this is where "fans can purchase goods on your channel
"to connect with you during live streams,
"Premieres, and uploads."
So typically though, a Super Chat is like a tip
where you're receiving money
or people can tip you money while you are live,
and obviously once you've got access to these things,
you can set all of them up under this same page,
just using the tabs at the top.
So for this channel, we've get access to merchandise,
to memberships and also to Supers,
and in here,
you can actually see the most recent Super Chats
that we have been given from our live streams.
Now if you head down to the settings area,
again, on this YouTube studio dashboard,
go over to your upload defaults
and then across to monetization in here,
you can set the default upload settings for your videos
for the monetization settings that you've now got access to.
So you can enable here or disable the types of ads
that you wanna have accessible on your videos,
and even specify if you wanna have them available
during your video as well
or you can come over to the videos area,
and on this page you can see the videos that are monetized.
If you've got a green tick,
it says the video has been monetized.
It's been reviewed
and it's confirmed to be suitable for most advertisers.
If it's yellow, it means that it is restricted,
advertising a restricted amount of views on that video,
and you're gonna make limited dollars
from ads on that video,
and if it's red, it means it's not eligible to be monetized.
And if you've actually got it switched off,
then it's gonna look like this.
So this is a video where we didn't want the ads
or anything run on it
and in here, you can easily turn ads on and off
for each one of the videos,
just by hitting the drop-down arrow,
and you can see that we can turn it off here.
Okay, so that's the YouTube monetization
and ad revenue side of things.
Now we're gonna share our top ways
for making money on YouTube,
outside of that ad revenue.
So not only can you be generating income from the ads
and things that you can switch on,
on your videos themselves,
but those videos can also be generating you income
through other means as well.
So really, there's five additional ways
that you can do this.
So the first one then is affiliate marketing
and this is essentially where you are paid a commission
or a referral fee for sending leads
or for sending sales to another company
or to another product or service.
So it could be that you're creating things
like a product review video
or you're mentioning a product
or a service inside of your videos.
You could put affiliate links below in the description
and when people click those links
and sign up or purchase through your link,
then you are paid a commission for that sale
or for that lead.
Now if you're interested
in finding out more about affiliate marketing,
I'll put a link to a video up in the cards,
it's gonna help you out with everything affiliate marketing
but essentially this is where you are recommending products
or services and things that you use
and that you think are going to benefit your audience
and in turn, you receive a commission for it.
So it's really a win-win scenario
and that's why we like affiliate marketing.
Now one of the greatest things about affiliate marketing,
is that this is something
that you can start to implement from day one.
Yes, your commissions might be small
because your traffic and your link
clicks off to those services
and products might be small,
but this is something that if you invest the time
to sign up for these affiliate programs,
and then to start creating videos
around the products and services,
obviously, if they're good products and services,
then this is something that can scale over time.
The longer those videos stay up,
the more views that they can get,
the more link clicks that you can get,
the more commissions you can get.
So it really is a high leverage revenue stream
because it is something that once you've invested that time
and got it set up,
then it really isn't gonna take much of your time
beyond that point,
to potentially see the return from that
for years after you've created it.
So the next one then is sponsorships or brand deals
and obviously there's lots of different ways
that you can shape and construct these deals
with other brands and sponsors and companies and things
but essentially you're gonna be paid a fee
or an ongoing amount to be mentioning a product
or a service inside of your videos.
It could be that you're guaranteeing them
a certain amount of videos
or a certain amount of social media posts as well
to promote their product or their service
or it could be that you're just mentioning in your videos
that this video was brought to you by brand or company.
And I'm sure that you've seen
a lot of videos like that on YouTube.
Now I know a lot of people might be thinking
that they need to have a massive channel
or a massive audience
to be able to get sponsor deals and brand deals.
Yes, maybe for some of the really really big deals,
the audience size, and everything does matter,
but do note that even at a relatively small channel size,
you can still work with different brands,
you can still work with different companies,
and yeah, you can really shape
and change the deals to match,
and it could really be as simple
as just mentioning that product or service in your video,
or you might do a full product review
or a full tutorial,
showing someone how to use that product or that service,
and obviously, the deal or the revenue that comes from that
is going to be negotiable
depending on what it is you're actually doing
but also based on your audience or your reach as well.
Now I do know of people who have a YouTube channel
around the 1,500 subscriber mark,
and they are paid by brands for sponsorships
to create content for that brand on their channel
for 10 to $15,000 per deal.
So the opportunities are definitely out there
and you don't need to have
a ridiculously sized YouTube channel
to be able to make good money from this stuff
but know that it is an exchange.
Obviously, if you're gonna get money
from a company or from a brand,
you will need to do something for them
to get them in front of your audience.
Now while it is another way
that you can make money from your videos,
it's probably not as leverageable
as things like affiliate marketing
because the deal will actually stop at some point.
Every sponsor deal, every brand deal
will have a length of time that it is running for.
At the end of that is normally where they stop paying you.
So normally where you can stop creating content for them
or mentioning them in your videos,
it's also the time they stop paying you,
whereas with affiliate marketing,
it's kind of, those videos can stick around for years
and bringing you in leads and traffic
and those sorts of things
and commissions for years to come.
So we've looked at affiliate marketing,
we've looked at sponsorships.
Next up is done for you work or consulting or coaching.
This is essentially
where you are trading your time for money.
So you are doing something for someone
or you are helping someone with something,
obviously your skills, your knowledge,
your expertise, your interests,
but there is a trade off.
You are trading your time for money
and how the YouTube side of things comes into play here
is you are using your videos
to drive traffic to those services
or to bring you in leads for your business.
So it could be that you're creating content on YouTube
around solving a problem for someone
and then somewhere in the video,
you might mention
that you also offer this service for people,
that you could do it for them
to save them all the headaches or all the trouble.
So it's the perfect way
for people to be able to find you online,
to bring in those leads or customers to you
but how you make money from it
is where you are trading your time for money.
Now out of all the revenue streams
that we're throwing out there in this video,
this is probably the least leveraged
because obviously you are trading your time for money.
The moment you stop trading your time,
you stop getting paid the dollars
but it is also probably the fastest way
for you to make money.
So if you need to make money right now,
then this can be the quickest way
for you to get extra coin in the door
but you are trading your time for doing so.
Now another thing with this model
is as you are getting busier,
as you're getting more leads through
and you're filling your calendar,
you can actually start to increase your rate.
So as the demand for your services increases,
you can increase your rate,
so that your trading time for money
actually becomes more valuable to you.
You might be trading less time
but making more money as you grow
and as you fill your calendar.
The next one then is drop shipping.
So this is essentially
where you are selling a product online
that you don't need to have a warehouse
full of this product in your possession.
You don't even need to see or touch the product at all.
People place an order for that product through you
and it automatically gets shipped out to them
on your behalf.
So it really could be as simple as t-shirts or coffee mugs
or hoodies and obviously so much more than that,
but you are creating a demand for the product
that is then essentially made and sold
without you needing to touch it,
only when the product is actually bought.
Now Shopify is a great example of a service
that does all of this and manages all of this
but know that you can drive leads and sales
from your YouTube channel to your Shopify account
or to your drop shipping account,
just by mentioning your products
inside of your YouTube videos.
And it could be as simple
as offering some merch for your fans
or for your audience.
So the fifth way then is with digital products.
So here we're talking about something digital
that you can sell and offer to your audience
off the back of your YouTube videos
or inside of your YouTube videos.
These could be things like e-books,
unreleased content, courses, templates, presets,
a membership site,
something that you are creating once,
or putting effort into creating once,
in a lot of cases,
and being able to sell it,
really an unlimited amount of time.
So this is one that falls
into more of the higher leverage tasks
because once you've created it,
you don't need to keep creating
to be able to keep selling it,
but in terms of fast dollars in
or how fast the dollars are gonna come in,
typically with this,
it is not as fast
as something as offering the done for you work
or the consulting or the coaching
but the payoff long-term,
because it's not trading your time for money,
is that you can keep selling your digital products 24/7,
with no additional work for you
to be delivering those things
or constantly creating those things.
Now in terms of using your YouTube channel
to drive digital product sales or awareness
for your digital products,
it can be as simple as just calling it out
and offering it as a next logical step.
For those that liked the video content
that's obviously related to it
and is looking for that next step.
So you could be saying something like,
"If you loved this beginner video editing tutorial,
"then you're gonna love our full course,
"where we dive deeper on this stuff
"and we show you step-by-step how to."
Sell the transformation in there
or sell the outcome in there.
Obviously, if you're lining up the free YouTube content
with your digital product,
then it can easily make it the next logical step
for those action takers
that do wanna take that next step with you.
So for us at Primal Video,
right now, our primary revenue streams
are affiliate marketing
which is where obviously,
we're talking in gear or software or services
that we use and we recommend
and we use affiliate links wherever possible for those.
A great example of that is actually our resources page.
If you head to PrimalVideo.com/resources
we give you a great example
of all the stuff that we do use and that we do recommend,
and that you could set up something similar
for you, for your channel, for your business.
So for us, affiliate marketing,
yes, we do have ads turned on.
So YouTube monetization and ad revenue turned on
on our YouTube channel
and we also have a digital product
which is our Primal Video Accelerator Program
which is a monthly membership or an annual membership
to be able to access all the tools,
the systems, the resources,
all the stuff that we use to run Primal Video
is what we put into our accelerator program.
Now if you want more information
on anything that we have covered in this video,
then check out the description,
because I've thrown some extra links down there
to other resources, other videos,
and also some information
about our Accelerator program as well.
So now that you know
all about YouTube monetization
and the different ways that you can make money on YouTube,
check out the video linked on-screen
which will help you with the tools that you need
to have your videos showing up on YouTube
which is obviously going to drive
and scale your revenue as well.
And I'll see you in the next video.