today's video is going to totally wow you and show you a new side to being a logo or brand designer
the things you will see will give you an edge over at least 95 of the remaining designers out
there and let's start with mind meister one of the biggest parts of a logo or brand project is
mapping out the ideas and your research i do talk about this in my logo design guide but something
not mentioned in that guide is the tools that you can use this website is a premium like everything
in today's video meaning there are free and also paid versions of it now you can build
mind maps charts noteboards business plans and knowledge maps and so on this is a great
way to document your ideas and the evolution of those ideas in an organized way it's one of the
most important parts of a design process so don't overlook this one next up is something you likely
have heard of and that's google analytics but tom how can that help with logo or brand designs
well we need to know everything about our target audience when we're designing things
like a logo or branding project and a great way to know who the audience is can be by using google
analytics if your client has a website then you can use this tool to track all kinds of
metrics about the users of their website this is so powerful when it comes to targeting an audience
with the logo or brand design that you want to make and it's just going to give you a huge edge
you can also use google trends in combination with this and that will give you some research
into certain aspects of the audience and what is trending at the moment
media modifier is another service that you can use for free but if you're more serious about
your design career you can upgrade to any of these freemiums this site allows you to
generate mockups really really fast there are huge numbers of categories to choose from but
also there are neat things like image effects and also social media templates or mock-ups
there are even tons of templates under the designs drop down menu and something that caught my eye
was the mock-up api edition to this website but that's something you will need to upgrade
to access full time lots and lots going on here with media modifier so do check this one out too
nut cache is a tool that tracks your time and efficiency when working on projects
throughout your entire workflow and career this program helps you manage your team's workload
if you do have a team but you can assign tasks break down each phase in a project
manage deadlines and just about anything to the organization that you can think of in a project
the free version allows a maximum of 20 users unlimited projects and tasks board lists and so on
so basically there's quite a lot of things open to you as a free user of nutcash
next up something most of you know about and that's figma this not only can function as a
design tool but it can also be a great way to generate prototypes sometimes a brand
client to want to see how the branding assets will function on an app or a website and heck
you can even just totally wow a logo design client by setting up a prototype using their logo
figma does have a free version for you to use but of course the paid options open up a lot of perks
and upshots figma also now has fig jam which brings into play online whiteboarding so you
can network with your team or other designers on a project figma should be somewhere in your
bag of tricks as a logo or brand designer because there's just so much on offer here
and then we have koggle this is a lot like mind meister that we saw at the start of the video
it's another way to map out your thought processes and your ideas when working on a project only this
has a different user interface cargo does seem more simplified than mindmeister and i have added
cargo into today's video just in case some of you prefer the look of this compared to mind meister
now if you want to really take your design workflow to new heights get ahead of other
designers in terms of your planning organization and research not to mention your presentational
skills then today's list can steer you in the right direction don't just watch today's video
and think oh that's pretty neat only then to go on a different video and forget all about the content
what use is that really actively make steps towards improving your workflow and take this
stuff seriously guys anyway if you want to learn more about graphic design logo design
or branding click the video on screen and until next time guys design your future today peace
you