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SPEAKER: Google AdWords TrueView video ads
can help you reach customers on YouTube and across the web.
You can create and manage TrueView campaigns
right in AdWords, and control where they appear,
when they run, and who sees them.
With TrueView video ads you can reach just the right audience
by targeting your ads by demographics, interest,
language, location, and other methods.
And finally, you pay only when a viewer engages with your video.
Let's go through the steps.
Want to follow along in your account?
Click Try It Now to start.
Sign-in to your AdWords account and click the Campaigns tab.
Click the +Campaign button, then click Video.
Enter your campaign name and fill in your campaign settings.
Enter your daily budget.
Choose the networks you want the video campaign to run on.
Choose the locations where you want to target, or exclude,
your campaign.
Choose the language your customers speak.
Click Save and Continue.
Now, you'll create an ad group.
Start by giving it a name.
Next to your video search for or paste
the URL of the YouTube video you want to use in your ad.
You have to host your videos on YouTube
to use a TrueView video campaign.
Next to video ad type, choose your advertising goal--
to drive views, awareness, or conversions,
or to drive mobile app installations.
Next to video ad formats choose either in stream ad
or in display ad.
Use TrueView in stream ads when you want your video ad
to appear before, during, or after other videos on YouTube
and the Display Network.
TrueView in stream ads can appear on videos across YouTube
and on video publisher sites and apps on the Display Network.
Use TrueView in display ads to promote a video
when people are searching on YouTube
or browsing videos on YouTube and across the web.
TrueView in display ads can appear next to YouTube videos,
on YouTube search results, on video plays on YouTube channels
and watch pages, and on publisher sites
across the Display Network.
For this example, we'll select in stream ad.
Fill out the information to create your ad.
Enter your cost per view, or CPV, bid.
With TrueView in stream ads you're
charged when a viewer watches 30 seconds of your video,
or the full video if it's less than 30 seconds,
or when someone interacts with your video.
Interactions include clicks on call
to action overlays, CTAs, cards, and companion banners.
With TrueView in display ads you're
charged when a viewer clicks a thumbnail to watch your video.
Edit the targeting method you want to use for your ads.
By default, your ads will show to all viewers.
Click Save ad group.
If your AdWords account isn't already linked
to your YouTube channel, you can follow the instructions
to do that here.
And that's it.
What are you waiting for?
Get started with TrueView video advertising today.
Ready to start in your account?
Click Try It Now to create a TrueView ad.
Thanks so much for watching.
Make sure to subscribe to our YouTube channel,
where you can get all the latest AdWords tips videos.
And if you have any questions, you
can post them in the comments section.
Have a great day.
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