As you know,
SEO is vital in this digital world.
If you want to benefit from it successfully,
you should use the best SEO tools.
The good news is that
I will show you my favorite
and completely free SEO tools
in a few minutes.
Let's not waste time.
Here we go!
Hello everyone,
I'm Sara from Dopinger.
In this video,
I'm going to talk about
the best three free SEO Tools.
Let's start with
Google Analytics
With Google Analytics,
it is possible to evaluate
the performance of your strategies.
It offers information
that only Google can give you,
so it is pretty useful,
especially if you are working
with Google's tools.
Analytics works with
Google's advertising
and publishing products.
So you can connect these tools easily
and transform your insights into results.
It offers:
Statistics about users.
Statistics about your goals.
List of your best-selling products
and your profits.
and statistic about
the performance of your Google Ads.
Of course,
it goes deep down
in every piece of information.
You can also
customize the reports
it shows you and easily sees
the results of your
most important goals.
Google Analytics is an
excellent tool for every website,
but it is especially very effective
for e-commerce sites.
The second tool is
Google Search Console.
Search Console assists you
in understanding and improving
how Google sees your site.
You can also find useful data
about the people
who visit your website,
how many people
visit your website
and how they find it
if they visit your website
on a desktop computer or mobile.
You can find errors that
your site has and fix them,
or submit a sitemap too.
Google Search Console
works in 3 steps:
Crawling,
Indexing,
and Serving.
Crawling means following links
to discover the essential pages
on the web.
There isn't an automatic list
that stores all web pages.
Google must always search
for new sites
and add those to
its known pages list.
Crawling basically means
this process of discovery.
Indexing means storing information
about all the crawled websites.
After a page's discovery,
Google attempts to learn
what is the page's content.
We call this process "indexing."
Google examines the content
and catalogs all the images
and videos that are embedded
on the given website.
"Google index" stores this information,
which is a vast database
stored in many computers.
Lastly,
serving means determining
what each page is about
and how it should rank
for relevant queries.
When a user searches a question,
Google seeks to get
the most suitable result from
its index.
This action is based on
various determinants.
Google tries to arrange
the highest quality answers.
It considers other factors
that will provide the best
user experience and
the most relevant results.
Google also analyzes things
such as the user's
location,
language,
and device.
So, searching for "coffee shops"
will show different results
to a user in London
than it would to a user in Istanbul.
The final free tool is
Screaming Frog.
It is quite possibly
the most solid and progressed
web optimization tool
supporting changing
and improving a site.
Screaming Frog
Search Engine Optimization Tool
crawls a site's backlinks,
CSS,
content,
images,
internal and external links,
canonicals,
all subdomains,
and so on.
An audit is a sub-set of SEO analysis
because it means
you are checking for
apparent technical issues.
These issues are known as
red signals for the indexing
and ranking of your website
by Google.
For this reason,
Screaming Frog supports
doing audits in its application.
Also, it offers everything
you can ask for
while doing a site audit.
The results can help you
develop your site,
and SEO works to perform
more qualified in searches.
Alright,
That's it for the
Best 3 Free SEO Tools today.
If you liked this video
or learned anything,
please leave a comment
and hit the subscribe button.
If you need more information
about this content,
you can check out
the description box
and go to dopinger.com.
Thanks for watching,
and have a wonderful day.