So how did you do that that was pretty amazing what you shared on that first
slide all those things that you have accomplished and I don't say any that
stuff to brag but just to show you that look I know what I'm talking about here
okay and you can trust what I'm going to share with you on how to do it next so
how how how did you do that how did you do that in scale so big so fast and
that's the heart of this presentation so here's a secret that ever I want
everybody to take home from this okay the lion's share of the traffic goes to
the individual who can pay the most for it every time
always without fail if I can pay $100 to an affiliate and some other guy can only
pay 30 bucks to an affiliate all else remaining the equal conversion rate the
same all of that who's going to get the traffic me right because I am willing to
pay a hundred dollars every single day I have a choice to make
we sent two emails a day to our MLS one in the morning than one the evening
every single night before I go to schedule my emails for the next day I
say what can I send that is going to make me the most money that's going to
produce the most amount of revenue from me hitting the send button to my
millions of subscribers that I've invested millions of dollars into
acquiring in lead costs and customer acquisition costs all that but can I
send it's going to make me the most money if I'm faced with somebody who
great products good conversion rate it's paying me a $30 CPA cost per acquisition
versus somebody who's paying me $100 I'm gonna hit send for the one that's paying
me $100 every time cuz I'm running a business right I need to return on
investment my own ad spend for acquiring customers and leads so whatever it's
gonna make me the most money every time I hit Send on email marketing that's
going to allow me to recruit my own advertising costs faster and become
profitable faster that's why in every situation all the traffic is going to go
to the highest bidder okay two sources of scalable traffic what are they well
let me tell you what they are not not search engine optimization how many
people people in this room alone even heard of that have you heard of SEO okay
forget about it I never paid attention to it ever in my life you don't need it
yeah if you want to have like make a little bit of money from search engine
optimization ten years from now then invest a lot of time in that okay
otherwise it's it's not the best use of your time because there's other ways you
can results much much faster who's who here wants have fast results okay and
that's that's what this presentation is all about
so forget about organic I don't know what that word means okay besides food I
chopped organic I like Whole Foods but like when it comes to organic traffic I
don't even understand what what is that like somebody's gonna have to just
magically Joel Marian's gonna pop into their head and then they're gonna Google
search me and then they're they're gonna find one of my websites and buy one of
my products it's like it's never gonna happen okay I need to pay to get my
advertisement and my message in front of people and then I need to make a return
on that investment through my funnel through my ebook funnel through my stuff
in my funnel whatever is I'm sending traffic and then I need to make money on
the back end to further profit from those customers that I'm paying for okay
paying for traffic is the fastest way to get traffic how many here are paying for
media how many here I've affiliates that you pay a commission to those are the
two different sources here the only scalable source of traffic are those
that you pay for that's it you have warm traffic which is affiliates you pay
affiliate a commission I can be in the form of a rev share like I'll pay you 75
percent of the sale or I pay you a hundred percent or I'll pay you a cost
per acquisition I'll pay thirty five dollars for every conversion okay
there's a lot of different ways to skin that cat or it can be a cost per lead
CPL which means you're sending me a lead not a real sale it's just a year i'm
collecting an email address in exchange for something like a free report and in
exchange for that i'm paying a bounty for that lead for us that averages to
somewhere in the two or three dollar range okay some of our supplement
funnels we pay a CPA in excess of $100 so for every conversion that comes
through because we have such a high average order value we can pay
one of the one of the recent files that we launched plays 130 dollars CPA okay
well repay the affiliate a hundred and thirty dollars for every sale that they
referred to us do you think affiliates love that $130 CPA offer you they send
for it over and over and over again okay even though they have somebody else that
they like they know they trust that you do business with has a good product I
pay some 40 bucks to sale converts the same as mine but they don't ever mail
for that product why it's because the products not good no because they don't
like the guy no because they're not they don't trust the guy doing business no
everything's the same the only difference is it makes more business
sense for them to mail my offer so they do you want to be in a position where it
makes more business sense for somebody to promote you than somebody else who
wants to be in that position all right let's talk about how to get there
the other way is cold traffic later it's P paid media you're gonna pay the cost
per impression upon cost per click or cost per sale okay you're paying for the
traffic Facebook advertising is one of these Instagram advertising is one of
these sponsored email one called first party email where you can rent other
people's email lists and they send out a sponsor message there's to see the
message below from our sponsor and then it's your affiliate swipe copy okay
these are all different ways that you can buy media we are spending in my
ebook business between affiliates and just in the email channel between
affiliates and pay team email we spend close to a million dollars a month we're
bringing anywhere between 400 and 500 thousand names into our email list a
month now you may say Joel that's a lot of money on I have a million dollars
throw out there right now okay and I completely understand that and that's
I'm going to tell you how you can start small and gradually get there just a
cash flow game this whole thing is just a cash flow game because if you can put
the million dollars out there and make a million dollars back then you have the
money right so it's just a cash flow game and I'm going to show you how you
can finagle around this just realize this guy's traffic is an auction
okay traffic is an option and the traffic always goes to the highest
bidder 100% of the time no one's out there doing charity sentence to their
email lists how many people got into business because money was not
weren't you at all alright nobody nobody has that outlook and people understand
even if it's not all about the dollar which it never was for me I still have
to pay for my ad spend I'm not trying to lose money here I still have to pay for
my ad spend I still have to you know acquire customers and there's a cost
associated with that so I have to run my business with dollars in mind because I
can't impact people if I'm not in business anymore I can't pay for my ads
and all of a sudden I go bankrupt then what how many people are my impacting
none right so it still all comes down to at the very very bottom line you need to
pay attention to the revenue if you want to have impact the income has to be
there how can you afford to pay more than anyone else say Joel you pay $130
itself it's no way in a world that I could pay that on my offer all right
well let me show you how you can do it maybe you can start competing with me
probably not all right so you're gonna maximize two critical parts of your
business how many people here are selling something online okay how many
people want to sell something online if you're not okay that's everybody
collectively they're selling something online or you want and all that starts
with people landing on a website right where they can buy something so the
first critical part of your business is what we call the front end that's
customer acquisition okay customer acquisition you're going to bring new
customers in you're gonna collect their email address and then after you have
that email address and you collect that first sale then what can you do email
marketing that's a primary way that you can resell people it's still the number
one way to resell people folks email marketing is not going anywhere there's
a website called email is not dead or something like that go that and check
the stats the inboxes are are still growing at very very rapid rates there's
more email inboxes today than there were last month and there was the year before
okay there's more active users today than
there was a year before and all these Millennials that are coming up guess
what when they get and they don't have an email address all they do is screw
around on Facebook and Instagram they're gonna graduate college and they're gonna
get a real job and they're gonna get email address okay
and at that point in time when they have that email addresses when they probably
actually have some money they graduated they got a job and you need some income
they can actually buy from you all right I don't know anybody who's advertising
successfully two thirteen year olds on Instagram all right and making money
with it then you have the back end which is monetization so you acquire a
customer and then you monetize the customer and monetize they have here as
the back end because the front end we're not looking to monetize the front end
we're just looking to pay for our ad spend that's it looking to pay for the
customer acquisition if I can do that if I'm gonna break even meaning it cost me
a hundred dollars to get a customer and my average order value is a hundred
dollars so I'm giving away on ad spend either to an affiliate or to an ad
network or whatever a hundred bucks that's everything that I make on the
front end the real money comes on the back and when I start remarketing to
them and it can start pretty quickly so when those two things are completely
dialed in and you know your numbers you can confidently outspend
the competition the key words here are know your numbers okay know your numbers
and confidently what I mean by this your front end and your back end are dialed
in okay and you know your numbers which we want to talk about extensively over
the next few slides now your numbers means what is my customer value at 30
days 60 days 90 days 180 days one year two years three years okay when you
understand those numbers you can very confidently outspend the competition
you