I HAVE 20 MINUTES. OUR PRODUCT TEAM
IS ACTUALLY HERE. SO IF YOU WANT
TO GO EVEN DEEPER THEY'RE HERE AND
WE CAN TALK TO YOU. HOW MANY PEOPLE
KNOW WHO EZRA IS. WE ARE THE WORLD
LEADER IN MAPPING AND ANALYTIC TECHNOLOGY.
WE HAVE OFFICES AROUND THE WORLD
IN OVER A 100 OFFICES AROUND THE
COUNTRIES IN OVER 60 COUNTRIES.
WE'VE BEEN BUILDING PRODUCTS --
WELL THE COMPANY WAS FOUNDED IN
1969. WE'VE BEEN IN BUSINESS FOR
50 YEARS. AND WE DO ARCGIS . THERE'S
NOTHING TO INSTALL. NOTHING TO GO
TO THE MARKETPLACE OR DOWNLOAD.
IT COMES IN THE BOX. IT'S ONE OF
THE THINGS THAT WE'RE TRYING TO
DO WITH MICROSOFT AND ENABLE MORE
SPATIAL WITHIN MICROSOFT AND WE'RE
THE SPATIAL PARTNER WITH THE POWERBI
TEAM. IT ALLOWS YOU TO CREATE GREAT
MAP VISUALIZATIONS I'M NOT CART
GRAPHICALLY CORRECT MAP VISUALIZATIONS
WITH ACCURATE REPRESENTATIONS OF
YOUR DATA. WE GO EVEN FURTHER AND
WE GIVE YOU READY TO USE TO GEOGRAPHIC
CONTENT. THE PLUS VERSION HAS MORE.
IF YOU'RE A ARCGIS USER KNOWN AS
LIVING ATLAS, BOUNDARIES, ET CETERA.
LIKE I MENTIONED BEFORE ACCURACY
IS IMPORTANT WHEN YOU'RE DOING YOUR
ANALYSIS. YOU'RE TELLING THE STORIES
THAT YOUR DATA IS TELLING YOU. WE
NEED TO BE ABLE TO PROVIDE ACCURATE
REPRESENTATIONS OF THAT INFORMATION
ON A MAP. I'LL GET INTO SOME OF
THOSE DETAILS IN A MINUTE. ENTER
ACTIVITY ACROSS-THE-BOARD. ALL OF
YOUR REPORTS CAN INTERACT ACROSS-THE-BOARD
WITH OUR VISUAL. SO LET'S TALK ABOUT
WHY AS LOCATION ANALYTICS WORKS
HERE. IT'S MORE THAN JUST A MAP.
IT'S MORE THAN JUST A PRETTY PICTURE.
IT'S NOT WHAT YOU SEE ON A MAP.
IT'S WHAT YOU CAN DO WITH WHAT YOU
SEE ON A MAP. BUT WHAT ABOUT HEY
I WAUNT TO IDENTIFY OTHER AREAS
THAT ARE PERFORMING AS WELL AS MY
TOP PERFORMING STORE. I HAVE A TOP
SUPPLY CHAIN TO SEND THE CONTAINERS
FROM ONE FACILITY FROM A PORT OF
CALL TO A DISTRIBUTION FACILITY.
I PAY THEM BY THE MILE OR BY THE
KILOMETER. IMAGINE WORKING WITH
THE WRONG COORDINATE SYSTEM WHICH
ACTUALLY YOU'RE PAYING THIS DRIVER
MORE THAN HE ACTUALLY DROVE BECAUSE
THE INFORMATION I GOT WAS WRONG.
IT'S WHAT YOU CAN DO WITH WHAT YOU
SEE ON A MAP THAT'S IMPORTANT. ANALYSIS
STARTS AND ENDS WITH THE DATA. ARE
YOU TRULY TAKING INTO ACCOUNT THE
SPATIAL DIMENSION. EVERYONE UNDERSTANDS
WHEN WORKING WITH ANALYTICS ARE
CRITICAL TO SOLVING THE PROBLEMS
THAT YOU'RE TRYING TO ANSWER WITH
THE DATA. WHICH MAY OR MAY NOT BE
COMING FROM A COLLECTION SOURCE.
IT MAY BE COMING FROM SENSOR INFORMATION.
BUT HOW MUCH OF THAT IS SPATIAL
OR HOW ARE YOU ACCOUNTING FOR THAT
SPATIAL DIMENSION. ALL-IMPORTANT
THINGS. IT'S IMPORTANT THAT THE
SPATIAL DIMENSION IS ANOTHER ASPECT
OF YOUR DATA. YOU HAVE FOUR ASPECTS.
LOCATION DIMENSION OR SPATIAL. OH
I USE LOCATION AND SPATIAL INTERCHANGEABLY
HERE. THE WORLD IS NOT FLAT. IT'S
KIND OF ROUND. BUT THE SCREEN THAT
YOU HAVE IS FLAT. WHETHER IT'S 2D
OR 3D IT'S FLAT. HOW DO YOU TAKE
THIS THING AND MAP IT PROPERLY AGAINST
IT. A GOOD FRIEND OF SHE TOLD ME
ONCE WHEN SHE TAUGHT THIS STUFF
THE WAY THEY EXPLAINED BY TAKING
AN ORANGE. PEELING THE ORANGE AND
NOW TRYING TO FLATTEN THE ORANGE
PEEL WITHOUT RIPPING IT. COORDINATE
SYSTEMS ARE IMPORTANT. SO WHICH
ONE IS THE RIGHT ONE? THERE'S A
LOT OF DETAIL ASSOCIATED WITH THE
COORDINATE SYSTEMS. THERE'S WELL
OVER 6, 000 COORDINATE SYSTEMS AVAILABLE.
THAT PRIME EXAMPLE OF PAYING THE
DRIVER TOO MUCH BECAUSE YOU'RE STRETCHING
THE MAP AND YOU'RE ACTUALLY DOING
TOO MUCH IS PIVOTAL TO UNDERSTAND
THAT. JUST KNOW THERE'S 6, 000 PLUS
COORDINATE SYSTEMS OUT THERE. WAYS
IN WHICH MAJOR INSTITUTIONS LIKE
THE NGA OR THE OTHER GOVERNMENT
AGENCY I CAN'T TALK ABOUT, THEY
ACTUALLY USE THESE COORDINATE SYSTEMS
IN WAYS AND SOMEHOW OTHER PLACES
USE THE COORDINATE SYSTEM. IF ET
CETERA NOT THE SAME ON YOUR BING
MAP OR YOUR GOOGLE MAP. THIS IS
LEADING TOWARDS THE ACCURACY OF
SPATIAL INFORMATION. ANOTHER THING
THAT PEOPLE DON'T REALIZE LOCATION
IS YUBIQUITOUS. LOCATION DATA IS
EVERYWHERE. DATA ITSELF IS COMING
FROM EVERYWHERE. IT'S GOT A COORDINATE
ASSOCIATED WITH IT. WHAT IF I DON'T
HAVE COORDINATES. IS YOUR DATA STILL
LOCATABLE ON A MAP. I WOULD ARGUE
YES, IT IS ON A MAP. SALES TERRITORIES.
REGIONS. AREAS OF INTEREST. ADMINISTRATIVE
BOUNDARIES IN GENERAL. YOUR DATA
HAS SOME ELEMENT OF LOCATION INFORMATION.
IMAGINE BEING ABLE TO TAKE ANY ONE
OF THOSE COORDINATES AND REPRESENTING
THAT ON THE MAP. OUR MAP VISUAL
ENABLES THINGS LIKE THAT AND SO
DOES EZRI AT LARGE. WHAT ABOUT ACCESS
TO DATA THAT YOU NEED YOU DIDN'T
KNOW YOU NEED. BACK TO THE SUPPLY
CHAIN INFORMATION. A SHIP GOES FROM
CHINA TO A PORT IN SEATTLE. WHAT
IF YOU HAD OCEAN INFORMATION ON
THE CURRENTS. WHETHER INFORMATION
ON THE PATTERNS OF STORMS THAT SHIP
IS GOING TO GET TO. ONCE IT GETS
TO THE PORT OF CALL. HOW LONG IS
IT GOING TO TAKE TO THE DISTRIBUTION
POINTS WITH THAT CONTAINER. ALL
THAT REQUIRES INFORMATION YOU MAY
OR MAY NOT HAVE AMONG OTHER SCENARIOS.
EZRI HAS A WEALTH OF THIS CONTENT.
AND SHARE THAT INFORMATION BACK
OUT TO GO AGENCIES. WE MAKE IT AVAILABLE
TO YOU. WE MAKE AVAILABLE TO YOU
DEMOGRAPHIC AND LIFESTYLE DATA.
HOW MANY NEED DEMOGRAPHIC INFORMATION
IN YOUR ANALYSIS. WE ACTUALLY OFFER
DEMOGRAPHIC AND LIFESTYLE DATA FOR
OVER 120 COUNTRIES. DEALING WITH
THE LOCATION ELEMENT WE NEED TO
MAKE IT SIMPLE AS POSSIBLE. WE HOPE
THAT OUR MAP VISUAL ENABLES THAT.
LET'S TIE THIS IN AND SEE HOW IT
CAN BE USED. THE BEST WAY IS BY
ACTUALLY SEEING IT. GIS. WE'RE LOOKING
AT DISTRIBUTION CENTERS, TIRE STORES
ON A DASHBOARD, PERFORMANCE INDICATORS,
ET CETERA. THIS IS YOUR DASHBOARD
WITH A MAP. NOT ONLY DOES IT SHOW
THE DIFFERENT RE-JUNSS THE DISTRIBUTION
CENTERS BUT THE TIRE STORES. BUT
IT'S ALSO BASED ON THE SALES. LARGER
THE POINT THE LARGER THE SALE WITHIN
THE STORE. FOR THAT GIVEN AREA OF
INTEREST. IT'S SHOWING YOU TOTAL
POPULATION. IT'S DYNAMIC ON THE
FLY. YOU DIDN'T HAVE TO KNOW HOW
TO DO IT. YOU JUST NEED HOW TO CONFIGURE
THAT. IT WILL SHOW UP AS A CARD
AND BASED ON WHAT YOU'RE LOOKING
IT WILL FLIP AROUND. CREATING THAT
VISUAL IS EASY. JUST SELECT IT OFF
THE VISUALIZATIONS, IT AZURE ACTIVE
DIRECTORY TO THE MAP. ADD YOUR COORDINATES
TO THE FIELD WELLS. LONGITUDE AND
LATITUDE IN THIS CASE HERE. VOILA.
THAT'S ALL IT TAKES. IF YOU'RE USING
A BASE MAP THAT'S THE BACKGROUND
MAP THAT'S NOT BEING MAPS OR GALLING
MAPS YOU'RE USING A UT M LOCATION
. LIKE UNDER BRITAIN THE BRITISH
NATIONAL GRID. SO OVER 6, 000 PROJECTIONS
ARE SUPPORTED TO PROVIDE ACCURATE
INFORMATION. CHANGING THAT BASE
MAP IS EASY. IF YOU'RE SIGNED IN
WITH ARCGIS ALL THESE DATABASES
EXIST, AND YOU HAVE ACCESS. CHANGING
HOW THE STYLING INFORMATION IS SIMPLE.
ONCE YOU'RE IN THE EDIT YOU CAN
CHANGE ANY ASPECT OF THE STYLE TO
INCLUDE CLASSIFICATION TYPES. YES
CLASSIFICATION TYPES IS NOT JUST
A WAY TO STYLE A MAP. IT'S A FORM
OF ANALYSIS. HOW DO YOU WANT TO
REPRESENT THE INFORMATION BASED
ON THE CLASSIFICATION METHOD WHICH
GIVES YOU MORE INFORMATION ON WHAT
YOU'RE LOOKING AT A MAP. THIS IS
NOW AVAILABLE AND IT'S FREE IN THE
BOX. SO START USING IT. WHAT'S THIS
NEXT ONE. REFERENCE LAYERS. I TALKED
ABOUT ADDITIONAL DATA YOU CAN AUGMENT
YOUR MAP WITH. WE PROVIDE A WEALTH
OF DEMOGRAPHIC LAYERS THAT YOU CAN
SIMPLY ADD TO THE MAP. THE DEMOGRAPHIC
GIVE YOU THE INFORMATION DOWN TO
THE TRACK LEVEL WITHIN THE U. S.
AND OTHER ADMINISTRATIVE AREAS ACROSS
THE WORLD. WHETHER IT'S A DEMOGRAPHIC
LAYER LAYER. SOME CURATED BY EZRI
AND OTHER AUTHORITATIVE AGENCIES
AS WELL AS OTHER INFORMATION THAT'S
AVAILABLE IN ARCGIS. SIMPLY BROWSE,
FIND THE ONE WHETHER IT'S RAILWAYS
, TRAFFIC PATTERNS, OCEAN CURRENT
INFORMATION, ANYTHING IS OUT THERE.
ALL YOU GOT TO DO IS POINT AT IT
AND USE IT. INFO GRAPHICS. IF YOU
REMEMBER THAT THE POPULATION DATA
MOVING ON THE FLY THAT ONE AGAIN
JUST SELECT THE INFO GRAPHICS SELECT
THE U. S. DEMOGRAPHICS YOU WANT
OR THE WUR8ED DEMOGRAPHICS. AWAY
YOU GO. IT WILL ADD THAT INFORMATION
AND THEN YOU SIMPLY SHOW IT. THAT'S
ALL IT TAKES. BASED ON THE AREA
OF INTEREST IT WILL DYNAMICALLY
UPDATE. WE LIKE TO WORK SMARTER,
NOT HARDER. POINT, CLICK, CONFIGURE.
THAT'S WHAT WE'RE TALKING ABOUT
HERE WITH ALL OF THIS INFORMATION.
IT'S REALLY NOT A HARD THING. WHAT
WE DIDN'T WANT TO DO INTRODUCE ANOTHER
VISUAL THAT YOU HAD TO LEARN HOUMBLET
TO DO MAPPING WITH. ASK THE QUESTIONS.
SOLVE THE PROBLEM WITHOUT HAVING
TO RELEARN A NEW WAY OF DOING SOMETHING.
SO WE'RE TRYING TO EVOLVE THIS EVEN
FURTHER. WITH ANALYSIS. DRIVE TIMES
IS A PRIME EXAMPLE OF THAT. I'M
NOT JUST TALKING ABOUT DRIVE TIMES.
TRANSIT TIME, WALK TIME, THINGS
OF THAT NATURE. SO YOU HAVE TO CONSIDER
ANALYSIS. I WANT TO BE ABLE TO SPECIFY
AN AREA OF INTEREST. SHOW ME A 20-MINUTE
DRIVE TIME AROUND IT. AWAY I GO.
MAYBE THAT'S NOT ENOUGH. NOW I KNOW
HOW FAR IT TAKES TO GET THERE. FOR
INSTANCE A RETAIL SCENARIO. THAT'S
IMPORTANT. BUT WHAT ABOUT FOR A
GIVEN STORE THAT'S PERFORMING REALLY
WELL. SHOW ME OTHER SIMILAR STORES
THAT ARE DOING THE SAME THING ARE
OR PERFORMING POORLY. SHOW ME THE
STORES THAT ARE DOING THE SAME THING.
SELECTING IT CLICKING A BUTTON,
BAM, NOW YOU HAVE ALL THAT INFORMATION.
POINT, CLICKTION, CONFIGURE. THAT'S
WHAT WE'RE TRYING TO DO WITH OUR
MASTER POWERBI VISUAL. MAKE SENSE.
LOOKS FAIRLY SIMPLE. EASY. GUESS
WHAT. IT IS. YOU'VE GAUT OT TO GET
OUT THERE AND PUT IT ON YOUR MAP.
ADD THE CORRECT INFORMATION AND
AWAY YOU GO. BUT AGAIN WE'VE GOT
20 MINUTES. WE'LL GO WITH THAT.
WE'LL ANSWER QUESTIONS TOWARDS THE
END IF YOU DON'T. THREE WAYS TO
GET ARCGIS MAPS FOR POWERBI. WHETHER
IT'S A SPISHL ANALYSIS, DRIVE TIMES,
ALL OF THAT AVAILABLE. CREATE MAP
ZISHLIZATIONS. WE GIVE YOU FOUR
DIFFERENT TYPES OF BASE MAPS THAT
YOU CAN USE. LIKE BASE MAPS. STREET
MAP. OPEN STREET MAP. ALL OF THAT
IS AVAILABLE. ACCESS TO PUBLICLY
AVAILABLE MAPS IN THE ECOSYSTEMS.
YOU CAN SEARCH AND ADD. WE PROVIDE
YOU A NUMBER OF U. S. DEMOGRAPHICS
FREE OUT OF THE BOX. ONCE YOU GO
UP TO THE PLUS SUBSCRIPTION YOU
CAN BUY IT AS AN INDIVIDUAL OR THE
ORGANIZATION CAN BUY IT COLLECTIVELY
IN BULK. GLOBAL DEMOGRAPHICS. THIS
IS OVER 120 DEMOGRAPHICS THAT ARE
AVAILABLE TO YOU. ACCESS TO VERIFIED
CURATED WITH AUTHORITATIVE SOURCES.
ALL OF THAT IS THERE. MORE LOCATIONS
CAN BE GEOCODED. ABOUT A MILLION
A MONTH. PREMIUM BASED MAPS ARE
AVAILABLE. WE GIVE YOU EVEN MORE
TYPES OF VISUALIZATIONS FOR YOUR
MAP. IF YOU HAVE AN ARCGIS ACCOUNT
YOU GET EVEN MORE THAN THAT. EVEN
MORE THAN THAT. THIS IS KIND OF
THE BREAK DOWN. THIS IS ALSO AVAILABLE
ON THE WEB. I JUST NOTICED IT WRITING
DOWN EVERYTHING I SAY. THAT'S REALLY
COOL. ESPECIALLY FOR ME I'VE GOT
PROGRESSIVE HEARING LOSS AS WELL.
THAT MAKES SENSE. BASE MAPS. REFERENCE.
INFO GRAPHICS. ACCESS TO ARCGIS.
HOW MANY PEOPLE HAVE ARCGIS ONLINE.
HOW ABOUT ARCGIS ENTERPRISE. THAT'S
ONE OF THE KEY THINGS WE WANT TO
DO IN OUR ROAD AHEAD. WE'RE ACTIVELY
WORKING ON THIS. BETWEEN MICROSOFT
AND EZRI TO GET THOSE TECHNOLOGIES
WORKING THE WAY WE NEED THEM TO.
THAT'S COMING. WE WANT BETTER USER
SPEAK SPAERNS INTERACTIVE. >> FAMILIAR
ENOUGH TO ARCGIS USER. SO THERE'S
THAT BALANCE WE'RE TRYING TO ACHIEVE
WITH THE MASTER POWERBI VISUAL AND
AWAY WE GO. I ALREADY MENTIONED
ARCGIS I ENTERPRISE. HOW MANY PEOPLE
WANT EMBEDDED REPORTS WITH THE MAPS
VISUAL. I KNEW SOMEONE WOULD THROW
THEIR HAND UP. WE'RE ACTUALLY WORKING
ON THAT AS WELL. WE'RE ACTIVELY
WORKING ON AS WELL. KNEW THAT WAS
GOING TO COME UP. PERFORMANCE, PERFORMANCE,
PERFORMANCE. IT DOESN'T MAKE SENSE
GO OUT FOR A CUP OF COFFEE AND IT
MIGHT BE DONE. YOU NEED TO PUSH
A BUTTON AND SEE IT AS SOON AS POSSIBLE.
WE NEED TO CONTINUE ENHANCING AND
MAKE IT BETTER. ESPECIALLY WITH
LARGER DATA SETS. WE'VE DONE QUITE
A BIT SINCE JANUARY OF THIS YEAR.
WE'VE IMPROVED THE PANNING AND ZOOMING.
OUR VECTOR LAYERS ARE FASTER. BUT
MORE IMPORTANTLY THE LOAD TIME IS
ALSO FASTER. NOW UNDER 2 SECONDS
FOR LOAD TIME. WE'RE WORKING ON
PERFORMANCE. WE'RE GOING TO CONTINUE
WORKING ON WITH LAWRGER AMOUNTS
OF INFORMATION. SO WITH THAT I THINK
I HIT MY MARC. MAYBE A MINUTE EARLY
BUT THAT'S OKAY. THANK YOU VERY
MUCH. I APPRECIATE YOUR TIME. KEEP
IN MIND OUR BOOTH IS RIGHT OVER
THERE. OUR PRODUCT TEAM IS HERE