Hello everybody and welcome back to my channel.
In today's video, I'm going to be breaking down my very first YouTube video that got
10,000 views.
We're going to dive into the analytics.
We're going to talk about specifically what this video did, how it got there, how long
it took to get 10,000 views, and how much money I made from it.
If you're interested in learning more, then keep on watching.
I wanted to sit down and do this video because I know a lot of you are starting your own
YouTube channels and you are struggling to get views.
Honestly, if you had a thousand views or 10,000 views on a video, your day would be absolutely
made.
Right?
You have to start somewhere.
I didn't want to do, hey, how I got a million views, starting out.
I just wanted to do a video that was something very attainable, which was 10,000 views.
Okay, so let's talk about the video.
The video is how to win Instagram giveaways.
It actually is my very first video that I put on my channel just a few months ago, which
is amazing.
I'm so, so excited because, let's be honest, usually your first videos are your worst videos
and your worst performing videos.
Don't worry, some of my other ones that came after that do not have 10,000 views.
They just have a couple hundred views, which is great and I'm still happy about that.
But for this one to be the first is just amazing.
There were two reasons why I did this video first and why I thought it was going to do
well.
First is, my audience was asking for it.
On Instagram, people had noticed that I had won quite a few Instagram giveaways within
a short period of time.
People were asking, "What's your secret?
What's your strategy?"
I'm like, hmm, that would make a great video because so many people are asking.
They want to know the secret or they want to know my method, so I logged that away.
But number two, and this was really, really important, is that I did the keyword research.
When you're first starting out on YouTube, you don't have a following.
The only way people are going to find your videos, unless it's shared by someone huge
who instantly is going to bring thousands upon thousands of views, it's going to be
found in the search.
People are searching for something and you are going to show up high enough where they
will click and they will watch because you have the answer.
A lot of people don't know this, but YouTube is the number two search engine in the world
and it's owned by the number one search engine in the world, which is Google.
The whole purpose of these two is people are typing questions and then they provide answers
and they provide the best answers.
I knew that doing my SEO research, that this was actually had pretty decent search volume.
A good amount of people were searching it, but the competition was low, which meant that
if I put a video out there and I optimized it the right way, so that way YouTube knew
what my video is about, it would do well.
That's the first thing is that I did a video that I was pretty confident would rank well
based on the competition.
With that is the preface, let's dive into the analytics.
Let's look at this video and how it's done.
All right, so here we are.
We are in the YouTube creator studio for this video and I'm specifically looking at the
analytics tab right here.
If this is the first time you've ever looked at this, you can just see the video, the thumbnail,
you can click on it to actually watch the video.
I'm interested to see what this video did, how long it took to get 10,000 views.
We're just going to dive into this video, the analytics, and what made this one different
than the rest.
First and foremost, let's see how long it took to get 10,000 views.
It's nice because it gives you the exact date right here, but it also gives you the number
of days from when it was first published.
This is cool because right before the new year, it crossed over the 10,000 mark.
That's pretty cool, my first few months.
It actually did it just over two months, it was able to reach 10,000 views.
You can see initially, this video, this was the very first one that I did.
Obviously, I had quite a bump on the first day because people knew that I had quit my
job and that I was doing this YouTube channel.
There was a lot of people who were supporting me and did watch the video.
Then from there, it was just kind of like a slow, steady climb day over day.
I like this.
You can see 14 days out, 28 days out.
It was kind of basically doubling every 14 days.
Now you can see 14 days from that, it was kind of like this doubling effect, which I
will take that.
If a video doubles every 14 days, eventually you're going to have millions of views, which
is great.
What I think really helped this video were those two things that I mentioned before,
but also timing.
December is actually a great time for giveaways and tons of Instagram accounts do giveaways.
I think because I already had this video that was ranking well in search, which we'll go
down and talk about search in a second, when December finally did hit, you can see that's
kind of when it does pick up significantly compared.
Before it was kind of double, double, double.
Then December, really to the day, you can see right there, it has more of an upswing
in views, which is great because people are wanting to win giveaway., So they're going
to YouTube and they're looking up videos.
Really, since the end of the month, it's still steady climbing, which is fantastic.
Since when it first hit 10,000, it has about 2,000 more views since then.
Really, really exciting.
I like this because now because it has 10,000 views, it gives it a little bit more of social
proof to other people who are looking at this video and, "Do I want to click this one or
not?"
Sometimes when you see a video with just a hundred views, you think, "It must not be
very good because no one's watching it."
But once I think you start getting into the tens of thousands of views, and especially
the hundreds of thousands of views and even millions of views, that social proof is a
cue to someone that, "Hey, other people are watching this.
There must be something cool here, too, that I should check out."
There is that.
Also, the watch time.
This is really, really important because if you are a new Youtuber, the watch time is
critical because if you want to get monetized, you need 1,000 subscribers and you need 4,000
hours of watch time.
This video alone has gotten me about an eighth, a little more than an eighth of the way there
towards that 4,000 hours.
I'm so grateful for this video.
It actually has gotten me some subscribers.
If you click on watch time, you'll notice that the curve more or less is the same and
you will find that, that typically views correlate with watch time, which may correlate with
subscribers.
That is what is happening here.
Now estimated revenue.
I hate to break it to you, but I am not monetized yet but I am getting there, and this video
definitely has helped.
It goes to show that, yes, you do need to continually put out videos constantly so that
way you can have that many more videos to appear in search results and for people to
find.
However, the 80/20 rule really does apply where 20% of your videos are going to account
for 80% of your watch time.
That's just because they are going to take off at such a different level.
All my other videos have about a couple hundred views at this point, where this one just is
significantly.
All right, so going down, audience retention.
This is about 33.5% you can se., Obviously, it is falling, falling, falling towards the
end.
In the end, as I wrap it up, everyone's done and only about 5% of the people make it really
literally to the end of my video, which is totally fine.
I personally would like to have a retention rate anywhere from 40, 60, even higher than
that.
33 is something that I can definitely improve on.
They're, average, watching for about three minutes, 30 seconds.
For me, I don't really dwell on this.
Obviously, the better retention, the better; the more YouTube is going to recommend your
video.
But just know that people click on videos all the time and they drop off or they get
bored or they are just looking at the next shiny object and they move on.
I don't dwell on this and think, "Oh, 33% this is horrible."
It's okay.
Likes and dislikes.
This is pretty normal for my channel.
Most of my videos have lots of likes, which is great, and very, very few dislikes.
The same thing for this one.
Then I really love this realtime activity.
This is just to show you, okay, yes, historically since you launched, this is how the video
has done.
However, how is it doing now?
This kind of gives you just a high level gauge of where it's performing now.
You can see, YouTube search within the last 48 hours, and you can toggle this between
the last 60 minutes to see who currently is watching your video.
Within the last 60 minutes, 11 people have watched it versus the last 48 hours.
If you click on it, it just gives the number of people per hour that are watching.
There doesn't really seem to be any rhyme or reason except for maybe in the middle of
the night not as many people are watching it compared to noon.
But this is what I pay attention to is this traffic sources.
Now to succeed on YouTube, especially as a new Youtuber, you need to appear in YouTube
search.
That's what I talked about initially is that the reason this video has done so well is
because I have optimized it for SEO.
SEO stands for search engine optimization.
I have optimized this for the YouTube search engine.
That way, Google and YouTube, they know what my video is about.
Actually something that is interesting here, so this is YouTube search.
These are people typing into YouTube and finding my video and having views from my video specifically
for this.
You can see it kind of matches this little mini graph is the 48 hours, it kind of matches
what we're seeing here.
Now external, we're going to dive into external in a second.
But 14% of the videos are coming from an external source.
Suggested videos.
This is another place that, man, once you hit suggested videos, that is gold.
This is when you are watching someone else's YouTube video and you see on the sidebar a
bunch of different videos that are next up to watch or videos that you can watch.
I'm appearing 5%, which I think is pretty good.
A lot of times, people, they won't even appear in the suggested at all because that is really
great real estate and you really have to be relevant for your video for Google and YouTube
to actually suggest you there.
That's again where the YouTube search engine optimization, I made sure that I had all the
tags.
In my YouTube video, in my transcript, in everything, I am talking and using the terms
so that way Google knows what this video is about because Google is a machine, YouTube
is a machine.
They don't know what the video is about.
We need to give them explicit clues about what the video is.
That's your tags, that's your description, that's your transcript.
That relates to here because if it starts performing well in search, then it's going
to say, "Okay, then we can perform well in suggested videos."
5%, I would love to see that more.
But having 75% come from YouTube search, amazing.
My goal for that should be 80%.
Then I would love to have this be more.
Browse features and other YouTube features are other things.
Pretty cool.
Within the last two days, 500 people have watched this.
If 500 people are watching it every two days, that's pretty great for me.
That's really going to help me get to that 4,000 hours that I'm looking for.
Let's go on this next tab right here and click reach.
This shows how many times people had the opportunity to see my video.
That's what impressions is.
123,000 impressions, or my video was served up or presented, and then the click through
rate was 6.5%, which equated to this many unique viewers and this many views.
Again, it does seem to follow a similar trend.
At the beginning, obviously cumulative impressions are much lower.
It was basically nothing because it wasn't appearing in suggested, it wasn't being picked
up necessarily by the algorithm as much.
It wasn't really having a chance to get those impressions.
Now, cumulatively, I'm getting a couple thousand a day.
Then you can see right here, again, where are the traffic sources.
YouTube search, external, and browse feature, suggested videos, and whatnot.
I like this right here, the impressions, and how they led to watch time.
It shows this little funnel.
You can see, okay, this is the number of impressions.
26% of these were from YouTube recommending the content directly.
You can click more to see even more granularly where the YouTube recommendations are coming
from, whether it's on the homepage or watch page.
Homepage, man, I would love to have even more recommendations on the homepage.
Then the click through rate, which leads to impressions, and all the way down there to
your watch time.
You can keep digging even more.
This is what I really love.
This is pretty cool.
Remember that external, I was getting about 13.5% from...
I guess it's a little different.
18% are coming from external sources and 25% of that 18% are from Google search.
If you just type how to win Instagram giveaways, because that was the main search term that
I was going for, you can see my video is the very, very, very first one to come up, which
is so cool.
Even before some of these other articles and places where you can go, my video.
If people are more inclined to watch a video, if they have the time, because it's just visual
and it's super easy to consume that content.
That is awesome.
I love that.
Facebook.
That's coming probably from the different Facebook pages that I shared it to.
MorganStradling.com.
I created a blog post on my website where I kind of wrote the strategy and then I embedded
the video.
Then other places.
Traffic sources for YouTube search.
Now, like I said before, how to when Instagram giveaways, right here, it was the main search
term that I was targeting because I knew that had low competition, about 6%.
I love it because I'm actually ranking for giveaway on YouTube, which I thought that
would have been way, way, way too competitive.
But the fact that people are literally just typing in giveaway into YouTube and I'm appearing,
and 26% of my YouTube search volume is coming just from that, that is huge.
You've a better chance of ranking for these long tail keywords, which obviously there
are more terms to them, they're more specific, and this is a super broad term that I am ranking
for and I love that.
Then these last ones, you can see suggested videos.
Like I said, 5% are coming from suggested videos.
This shows you who's video am I being suggested in and where are the views coming from.
There's a video called how to win giveaways easy.
Then the next one that I must be recommended pretty high, and 17% are coming from there.
It's actually pretty interesting because some of these other ones that I'm ranking for,
it's like a closed holiday makeup tech giveaway, so it doesn't even have anything necessarily
to do with my topic other than...
Or first giveaway iPhone 11 Pro.
These are not related to my video other than they are a giveaway.
Then I guess mine comes up and it's like, how to win the giveaway.
People are like, "Yeah, I want to win this," and so they click and watch my video.
Very, very interesting where that's all coming from.
Then playlists, any traffic sources coming from playlists for the most part are coming
from my playlist that I added this to.
I added this to all videos by me.
There's that.
Just jumping into engagement.
This is kind of what we've already looked at.
You can see, again, the trend follows the same path and you can click here for average
view duration.
You can see for the most part, it's pretty much the same.
About three minutes, 30 seconds is how long people are watching.
I don't spend too much time looking into that.
Then just the likes.
Again, there are all these other ways that you can dive into it and that's not as important.
Same with revenue.
I don't really have anything but I just wanted to high level show you, okay, here's a video.
It reached 10,000 views in less than three months, which is pretty exciting.
How did it do that?
I think this main page really does show why.
The main reason is because it was ranking incredibly well in YouTube search, external
sources, which is just regular Google search, it also was ranking very well, and then suggested
videos.
Then over time, it has just continued to compound and is getting more and more views every day.
All right, guys.
I hope you found this helpful.
A way to look at your analytics and analyze how a video is performing.
That way, you can use that knowledge in other videos.
If your goal is to get a video with 10,000 views this year, hopefully more than that,
hopefully all your videos are going to get 10,000 views plus this year, give this video
thumbs up.
Be sure to subscribe where I teach you how to use YouTube and social media to get more
clients for your business.
If you like this video and you like diving into the analytics, also let me know below.
I just getting started on this channel and I am not monetized yet as we found out.
I would love to do more of these analytics videos and to break it down, maybe a monthly
income report.
Let's be honest, my first income report is probably, "Hey guys, this month I made $0
on on AdSense."
I just really want to share my journey from the very beginning so you guys can follow
along and then use it in your journey as well.
That's all I have for today and I'll see you next time.