[upbeat music]
- Let's talk about the Juicy Couture tracksuit.
In 2000, I was a New York socialite.
I was modeling.
I was doing my thing.
I loved to go out.
The 2000s were all about Britney Spears, boy bands.
It was all about monogram and labels
like Chanel, and Dior, and Louis Vuitton.
And I feel like everybody
just had really fun with their fashion choices.
I think it was just all about being super extra.
I've always been obsessed
with wearing lots of pink and sparkles,
a lot of Swarovski crystals.
I love big chokers.
Anything that was bright and stood out.
And then I started making shirts
that said that's hot,
and then the back would say you're not.
It's cute.
That's something that my sister
actually always used to say,
but I trademarked it and I own it.
Sorry, Nikki.
I heard a story that Pam and Gela
started Juicy Couture with $200,
and then turn that around
into a billion dollar company.
And that is a total girl boss move, loves it.
[bell dings]
I first became aware of Juicy
through my friend Lara Shriftman.
She was representing the brand.
She sent my sister and I the box.
As soon as I put on my first Juicy tracksuit,
I was obsessed.
I said please send me more.
I want the full collection, every single color.
I just fell in love with the brand
and it basically became my uniform.
I have an entire closet that's only Juicy Couture.
That's where I go in every single day
and just put on my juice [giggles].
I was not only wearing them to the airport
or just to chill at my house,
and I was going out at night in them,
and I was rocking them with everything.
So I think that they loved
that I was kind of like the face of the brand.
One day I got a call from my agents,
and they said that Bunim/Murray
we're looking to do a new reality show.
So then I was thinking of
who would be the most fun to do it with,
and I immediately thought of Nicole Richie.
We've known each other since we were two years old.
There's nobody who's funnier,
has such a personality,
and I knew that we would make the perfect team.
No, you bitch.
[Paris screams]
They didn't say where we are going,
so I didn't even know what to pack.
I basically just packed all of my favorite outfits,
included a lot of juicy, a lot of pink, a lot of heels.
Within a month, Nicole and I were on a jet.
We landed in this little town called Altus, Arkansas.
Both of us had never been anywhere like that.
- [Narrator] They're giving up their plush lifestyle
to live on a farm.
[rooster crows]
[cow moos]
- Juicy is something that we wore
almost every single day,
because we are always having to do these jobs.
You know, we didn't wanna just like be in overalls or jeans,
we wanted to be comfortable and cute.
[crowd yelling]
When we shot the show,
I had no idea how huge it would be.
That just took me to another level
where I literally could not leave my house
without being mobbed every single day.
So it was exciting.
It was very overwhelming,
because it was just a lot to take at once.
I remember after The Simple Life aired,
all of the sudden I started seeing Juicy Couture everywhere.
When you'd look through any tabloid,
everyone was rocking them.
People are going to the airport wearing them.
People are going out in them.
People are doing music videos in them.
And this was not just in LA,
I would see people wearing it all around the world.
[crowd screams]
- It makes people happy.
- It is, it's a happy brand.
People love it.
- Everybody loves Juicy.
- Celebrities wearing it.
Brittany was always wearing them, JLo, Jessica Simpson.
- I love how girly it is.
And I just love how you can either dress it up
for a huge premiere, or you can wear it to the beach.
- I love Juicy.
They have such cozy cashmere sweaters.
I love it in the winter the most.
- Hey you guys, happy hour is from four to six.
- I remember seeing Madonna wear it.
Also, I saw Mariah Carey wearing it.
Beyonce, Kim Kardashian,
basically everyone was rocking Juicy.
[phone rings]
Do I even have a house line?
I've never used it.
Who has my number?
It's Juicy calling [laughs].
Before there was Juicy,
I think tracksuits were just very sporty and athletic,
but they were the first ones
to actually make a tracksuit cool.
Still today, they have that huge impact in fashion
where people are trying to imitate what they did.
It's amazing now to see just so many of these looks
that I wore are now on the runway,
and people are rocking them all the time.
It makes me feel proud
to have had such an impact in fashion industry.
When people think back on 2000's fashion,
the first thing they're gonna think about
is Juicy Couture.
I've never stopped wearing it, and I never will,
because I'm a Juicy girl for life.