Do you have an Etsy shop and you're
struggling to get traffic on Instagram?
I'm Sue B. Zimmerman, and today I'm
going to show you how to get more eyeballs on each
and every post you make.
[MUSIC PLAYING]
Instagram can be one of your top traffic drivers
to your Etsy shop, whether you're
an artist selling your drawings, and there
are many here on my Instagallive account.
I'm going to quickly give a little shout out
to some of my favorite artists.
Here's one.
Design remix.
Here is Johanna Fritz Illustration.
And here is the amazing Scott Torrance.
These are just three of many artists
that I celebrate on a regular basis here on this account.
So if you are an artist selling drawings or a crafter
just like Melissa is-- she is a DIY artist--
and showing products that she's selling here
at one of her craft shows, you can actually
create a lot of buzz around your shop
by sharing pieces right here on Instagram,
just like Melissa does.
Now there are five tips I'm going to tell you, and then
one bonus tip.
So stay tuned to the end of the video to hear that.
But before I go into these tips, I
want you to jot down each one of these accounts,
and let them know that @SueBZimmerman
@TheInstagramExpert sent you, because you will get
a lot of ideas and inspiration from them,
because they are doing this correctly.
Now before I go into what to do, the first tip
is actually what not to do.
So what not to do is to post any photos that
look like web photos, that are flat,
that often have white backgrounds,
that appear to be more interested in selling
you something than actually connecting
with you emotionally.
And these are examples of what not to do.
OK?
So what you want to do is create an experience
that actually feels very much like a magazine.
So I say that, number two, you really
need to stage your photos.
So this is the second tip.
Staging your photos means putting some other elements
in there so it feels like you are actually
a part of that experience.
Think of it as if every time you post, think,
would this actually look good on a magazine?
Whether it's the cover of a magazine or in a magazine.
And if the answer is yes, it's likely
a very good fit for Instagram.
You always want to put your products in an environment
where people would actually use them.
And this is a great example of that.
The third tip is to make sure that your bio gives
a clear description and call to action.
You want to give people an idea of who you are, what you make,
and how they can actually purchase your products.
Right?
So Illustrator ships worldwide.
Here's where you purchase it.
Here's another example from Holly,
who lets you know what her email is.
Emoji pointing down to the URL where her Etsy shop is.
So this is the third step to success.
The fourth one is, and I'm just going
to stay on Holly's account while I talk about this
and give you a little peek of her gallery,
is to boost your account, especially in the beginning,
you might want to run a giveaway or at least
have nine photos all queued up before you
start promoting your account.
Now once you have several photos posted and you actually
tell your followers on other social platforms
that you're now on Instagram, you
can run that little giveaway.
And this is how you can start getting
some followers to come on over.
So that's number four.
Number five is, when you share your products on Instagram,
remind people in the description on where they can actually
purchase what you're selling.
Click the link in your bio to purchase.
Now what I like so much about Holly
is that she does not do this in every single post.
Here is another example.
Shop is in the bio.
But like I said, she does not do this on every post.
So she's not overly salesy.
But when she does do it, she does it in a classy way.
She lets you know which size you can select.
She lets you know about the discount.
She also has coupon checkouts to use.
Again, she's saying that the link is in the bio.
So Holly is a wonderful example of someone
who is a Etsy artist and crushing it.
I mean, really crushing it here on Instagram.
When I first met Holly, she had under 1,000 followers,
a little over a year ago.
So it is so awesome to see that the world now
sees how talented she is.
And I love seeing that she's such a huge success.
But like I said, these are five accounts,
and you will get inspiration from all of them.
Lara who is a 13-year-old artist in New York.
Trisha who makes these adorable dolls.
And I also showed you Holly.
I'm going to go back to Nima, and lastly, Melissa.
So make sure you say hi to all of them
and get some inspiration for your Etsy shop today.
Hey Instapeeps!
Please leave a comment below.
That's how I know that you got value out of this video.
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community here on YouTube.
And as always, I want you to have a hashtag #Instawesome
day.