- [Neil] Wouldn't it be great
if there was a dead simple SEO hack
that would just help boost your rankings,
but didn't require that much work.
You don't have to be that technical.
You don't have to build links.
You don't have to worry about keywords
and yet you can just increase your rankings, well there is.
Hey everyone, I'm Neil Patel
and today I'm going to break down the dumbest SEO hack.
(soft music)
Before we get started,
make sure you subscribe to this channel
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When I talk about the dumbest SEO hack,
I don't mean it in a negative way.
I say it's dumb because it's really dead simple.
It's really obvious,
very few people do it and it just works.
So this is the neilpatel.com blog,
as you can tell by the URL up top, neilpatel.com/blog
and I'm just going to go into one of my blog posts.
And as you scroll, and if you don't have a blog
you should consider adding one.
You know, you see a normal blog post.
You see comments at the very bottom as I scroll
and then, you know, more people can leave comments
if they want, through the comment box
and you just see a footer navigation,
but there's something simple I did
that just has really helped me boost my rankings.
Now I'm going to go slow.
Can you notice anything?
What did I do that's really dead simple?
Still confused, still not sure?
Well all right, I'm going to scroll again
and I want you to look at the sidebar.
What's one thing that I did
that just really helped me boost my rankings?
What do you think it is?
It's actually this section here where it says guides.
Okay, let's go through them.
I have a guide on digital marketing,
online marketing, Google ad-words, Facebook advertising,
remarketing, SEO, content marketing, growth hacking,
social media marketing, affiliate marketing,
conversion optimization, marketing automation.
Now let's Google all of them in order.
Digital marketing, so digital marketing.
I rank somewhere at the top on page one.
All right, what's the next one?
So one for one, online marketing.
Online marketing the key word.
All right, I'm somewhere at the top as well, there you go.
Now let's go to next one, Google ad words.
Probably not at the top for that one
because it's a Google branded term
but I'm probably decently ranked.
Search and watch, WordStream I'm on page one, okay.
And that one's not bad,
550,000 searches, $8.46 cost per click.
Next one Facebook advertising, Facebook advertising.
Again, probably not number one
because I'm not Facebook, but where am I at?
On page one, cool, all right.
Let's see, remarketing, that's a one-word keyword,
that one may be a little bit tougher.
Google at the top, Google, Google, WordStream
there I am, page one, towards the top.
Next one, SEO, all right.
I already know I'm on page one for this.
All right, what's the next one?
Content marketing, content marketing, where am I?
There you go, what's the next one?
And you could be like, oh, Neil's not incognito.
Well, let me type in content marketing
in the incognito browser, let's see where I am.
Copy, that's at the bottom of page one, see, still page one.
All right, and now let's go back to the word blogging.
I doubt I'm on page one for blogging.
I'm on page one for blogging, growth hacking.
Growth hacking, opt-in monster, opt-in monster number four.
What's the next one?
Social media marketing, social media marketing.
The next one after that's affiliate marketing.
Social media marketing, buffer, sprout social word stream.
Who's sweet, Neil Patel.
Let's type in affiliate marketing, Neil Patel.
That was the next one on the list.
Conversion optimization, then marketing optimization
or marking automation, conversion optimization.
Let's see if I'm on page one.
There you go, and then marketing,
it's marketing automation I believe yeah.
Marketing automation.
So marketing automation, HubSpot Marchetto, page one.
So I kid you not, one, two, three, four, five, six,
seven, eight, nine, 10, 11, 12, 13, 13
I'm 13 NO, or 13 and 13, whatever they call it,
in which this tactic, just linking in my sidebar
to my most key keywords or cornerstone pages
that are really want to rank for,
boost it because on every one of my blog posts,
like I can even click on a guide
and then you scroll on the sidebar, you see a link to it.
Now when you're doing this,
don't just add in the link, add in whatever makes sense.
Like with some of these, you know, online marketing,
it could've put internet marketing
or it could've put different variations,
but my audience calls it online marketing.
So I put what's relevant.
I don't put the word search engine optimization
because everyone calls it SEO.
I didn't put Google ads
even though that gets searched a lot.
I put ad words because most the people I know
still call it ad words.
So I don't emphasize on the keyword, but by putting a lot
of internal link juice, it helps with the ranking.
So try that out, it's really simple.
You don't even need my agency or anyone to do that for you.
Although if you want any help,
you can always check out my agency, Neil Patel Digital.
If you have any questions,
leave a comment below I'll answer to help you out.
If you enjoy this video, like it, share it.
Tell people about it, thank you very much.