investing in the google cloud differentiation journey unlocks organic business growth
opens new business opportunities and enables repeatable customer successes
all of which drive our partners bottom line and help you gain strong advocacy from google
in this video we will share how embracing the google cloud partner differentiation journey
can help you stand out to customers and optimize business growth so let's dive in
your commitment to learning and training is the primary step during this stage you're focused
on developing your team of individuals with the right skills while earning the certifications
that demonstrate their abilities to deliver on projects across google cloud solutions as you
accumulate customer success across solutions and industry sectors google sellers will have a more
precise way to match you to certain deals based on these accomplishments the right certifications and
customer success stories in key areas and vertical markets are what earn you an expertise designation
finally the highest distinction a partner can receive within partner advantage
is the specialization designation you'll need to earn the right combination of certifications
customer success stories and expertise designations here's how to get there
your differentiation journey begins with google cloud certifications
certifications verify your ability to transform businesses with google cloud technology at
this stage of the journey our differentiated partners are focused on developing their team
by ensuring they have the skills to successfully deliver customer projects
to help you get there we are proud to offer the following benefits
free access to google courses which includes on-demand training and hands-on labs partner
certification kickstart pck for accelerated learning and remote certification exams
people who become google cloud certified have the competency to help win
and implement at the highest level our goal is to help you get there
and have our sales teams amplify your success in the market to support your growth and market
awareness we've created a tool to capture and share your customer success stories
tool provides a simple and easy way for you to quickly document and generate a ready-to-share
high-quality pdf asset although sharing publicly is the best way to maximize visibility
partners can also submit stories privately via the tool directly to google cloud sales teams
you can also nominate your story to be featured on the google cloud website
both options provide co-branding and represent advocacy by google cloud
customer success drives everything that we do it builds client trust via hard evidence
and your customer success story submissions help maintain your partner level status
as you continue to grow with us the combination of certified individuals plus approved customer
success stories unlocks the next step in the journey which is the ability to earn an expertise
expertise helps you to do a few things it sends a strong signal to the market
that you have demonstrated experience and success in a particular area it's an official
designation that shows up on your profile in our internal and external partner directory
setting you apart from everyone else it allows you to highlight very granular skills you can
select among over 80 designations across products horizontal solutions and key industries the more
designations you achieve the higher your ranking will be in the partner directories search results
the official designation of expertise will be the number one way that we prioritize lead routing
for our partners and expertise also helps to unlock the ability to earn a specialization
as you develop your expertise goals remember all lead routing will be prioritized for
partners who have earned expertise in these focused horizontal solutions
and or industry segments now that you've achieved your expertise partner specialization is the
highest technical designation a partner can receive within the partner advantage program
partners who have achieved specialization have an established google cloud practice
proven repeatable customer success and demonstrated their technical capabilities
which are vetted by google and assessed by a third party assessor we've also made it
easy to leverage specialization branding that signals to the market where your strength lies
customers are constantly looking for value-added partners and want to know who has the capabilities
and examples to help make that case specialization means you've gone through a rigorous process
you've delivered at a high level repeatedly and you understand what it takes to be successful
the benefits typically fall into three buckets visibility and branding
partner marketing funds and discounts and demand generation
today we have over 14 different categories to choose from for specialization
now you've reached the last stop of your partner journey we invite you to check out
the different solution areas and choose an area that matches your strengths by going to
the partner advantage portal today get started by roadmapping your differentiation journey in just
a few steps our team will reach out to you with more information and next steps
to support your organization's growth with the google cloud partner advantage program
we look forward to helping you win more customers through innovating with google