let's say that you are hiring someone that is going to spend every day with
you not nights but every day this person is
going to be the person at your right hand person right hand man your right
hand woman this is the person that's gonna
live breathe and eat what you do their passion has to
match yours but you're gonna spend a lot of
time with them you're gonna if you have to travel for business this person's
gonna be with you if you uh you know go get lunch
at the office this person's going to be with you when you have meetings
this person is going to be with you and here's what i know i spent a lot of
years hiring based on capabilities now i've
been i've been blessed to have hundreds and
hundreds and probably thousands of people work for me or work
on my brand that i was a part of hiring or overseeing
as i've grown i've i've had hundreds of employees or work with me
on building my real estate business and my marketing business my book business
my education business thousands probably through the years and
here's what i know i've up until a certain point in my life
i hired based on capabilities based on their experience someone you're hiring
somebody that is going to run your facebook media i
would hire someone who has experience in advertising on facebook who has the
degrees and went through the school and had the experience and
worked for someone else and they have the capabilities to do it
but then i had a revelation and this wasn't 20 years ago this wasn't 10 years
ago probably wasn't even five years ago i
had a revelation that i was hiring based on capabilities
i wasn't hiring based on values you see what i learned was someone with
the right capabilities someone even that can work hard so even
someone's even a hustler will not outperform for me someone with
the same values as me when i had this
shift what i realized is you can give a b opportunity to an a player with the
right values or you can give an a opportunity to
someone with poor values that's in a player that works hard and
the person with the right values will outperform them over and over and
over even if they don't know so even if they don't know what it is
you're hiring for so i just want to tell you something
in the last couple of years i've been hiring people with
the values that i want that i'm going to go through here in a moment
and put them in roles that they've never even done before they've
they've never worked on facebook media they've ever worked on youtube they've
never worked on customer relations and they're the best
employees i've ever experienced in my entire life
because i hired based on values not based on capabilities now
you're saying maybe you're saying i don't have any employees dean is this
going to is this going to work for me heck yeah it's going to work for you
because this is for all areas of life so every single person watching this will
impact your life in a positive way i don't care if you're just starting and
you have five bucks to your name or you got a five million dollar year company
or a 50 million dollar your company this will impact your life if you follow
it and that's my goal i think that's my
gift and that's what i try to do so so i want you to know if i say well i'm
going to do this differently because this isn't something i got out of a
textbook this isn't something someone taught me this is
real deal stuff that works this is this is the legit
stuff that has transformed my life you're not getting some half-assed shit
that i read about last week now let me just regurgitate that this is real so
when i say that i want to tell you how my hiring process
has changed and then you um then you should uh
think about this in all areas of your life so
hiring process let's say used to be
um have a have a firm go out and head hunt for the right person or someone in
my office who's in human resources this is the
criteria go look for it get resumes interview interview interview narrow
them down to a few and then let me know i'll look at the last two or three
people in the last two years is i do a video
and maybe you've seen it i'll do a video where i'll push it out
and most of my conversation is trying to find someone
with the right values and if you think about
attracting those you want and repelling those you don't that's the definition of
marketing at its best that's the definition of a happy life
think about your friends wouldn't you love to attract more of the
friends you love and repel the ones you don't
how about boyfriends girlfriends husbands wives lovers would you like to
attract those that light you up that make you feel whole that
that are aligned with you and repel those that don't how about co-workers
would you like to attract those that are positive and keep you uplifted
and kind of repel those that bring you down make you feel bad make you
feel either envious or pissed or just like
jealous like whatever right think about that in life wouldn't you like to repel
the work or track the work in your life the career
in your life the business in your life that fills you up and lights up and
repel the ones that don't yes if we start thinking that is attract
or repel kind of binary thinking yes or no black
or white attract or repel all of a sudden we start looking through
different glasses now i said i was going to talk about values and you're like all
right dean we're not really talking about values yet
yes we are because here's what i want you to pretend
back up so when i decided to hire in a different way
i did attract and repel in videos so i want you to think about i'm going to
go through mine and we're going to talk about each one
and i started doing a videos like hey this is dean i'm looking for a social
media manager and i could say i need four years of
social media management i need this i need that i need this here's what i know
capabilities are available i love to pay for education
we're kindred spirits i spend hundreds of thousands of dollars
i hired someone who runs my facebook media right now runs my whole facebook
campaign we spend over a hundred thousand dollars
a week just on facebook right um we're maybe two hundred thousand we
spend a lot of money on facebook he's 18 he's 18. never
booked a facebook ad or ran a facebook campaign in his life
but he had the values that i liked you know what i can do with someone's values
i paid for his education i paid and sent him to
the best guy who runs facebook on the planet whether it cost 5 10 or 20 grand
i cut the check he went and got the capabilities plugged it into his values
kid's a rock star i did the same thing with youtube did the same thing
with the better life i did the same thing in so many areas
values create the core that's unstoppable
some of the right values that i'm looking for i give them my book
millionaire success habits and it's like i got to watch my hand because they're
going to read it before they come in tomorrow or if i give them five books so
now now that i got you thinking i'm going to go deeper on that in a minute i
want you to pretend that you're making the higher that i
talked about you're making the hire that i talked about
um that person that's going to be with you through everything
you're starting your own business and whether you're in real you're one of my
real estate students or any business that you're in or you're
either starting or you already have your business
and you want to bring that person in right
i spend a lot of time with you i want you to start thinking about
what values would you want that person to have
you ready for this exercise if you have a pen please do this with me please
write it down if not maybe you can do it in your phone
it's important so i went through this process and i did
this probably two years ago now and i really went through a deep dive it
wasn't like i want a hard worker no i didn't even think through
capabilities i thought through values so these are the ones there's 11 values
that i came up with and yours can be completely different of
what you want in someone who's going to help make your
new business or your existing business thrive or your
life thrive this person can be around you a
lot so you ready for mine let's go through this
process hungry for achievement
hungry for achievement here's what i realized the world doesn't work
a nine to five schedule anymore i don't want
someone who is used to the time and effort community
meaning work an hour get paid an hour i don't want
someone that wants to come in and punch a clock i was here at 901 so i'm going
to stay at a 501. i don't want that i personally if i'm
around someone i want to set goals and we are this
person that i'm hiring is hungry for achieving
those goals hungry for achievement we are achievement based company
not a time and effort community listen if you're a lawyer if you're a doctor
the world would be go to hell in a hand basket without
you thank you but i could never do what you do because
you work for an hour you get paid for an hour even if you get
paid really high for that hour to me it's like i would die
because i can't compound my efforts now if you're a doctor or lawyer and you own
the firm congratulations you found a way to have
people underneath you and replicate yourself i just want to i
can't be in a time and effort community and i
can't hire someone that is i can't hire someone that says oh it's
five o'clock gotta go it's like not time to talk about working
late i don't care if they leave it too listen people come to work for me and
they say how many vacation days as many as you think don't don't uh
don't push it you're like well how many sick days i
don't know i've never looked i don't i don't count sick days i don't count
vacation time we're an achievement based company we have goals every meet every
week every month every quarter we have those goals who cares so i want
someone who obsesses and is hungry on
achievement makes sense that's one of my goals okay or one of my
values that i want and someone's going to spend around
time around me another one is i want someone enthusiastic i do
i'm not talking about hypey and fake um i'm not talking about being like uh you
know hey everybody we're gonna jump we're gonna power through today we're
gonna we're gonna sell sell sell we're gonna go go go
no no i'm not talking about that i'm talking
about someone who's genuinely enthusiastic
now this doesn't mean that if someone has a value of kind of being like you
know hey what's up doesn't mean they're not smart doesn't
mean they can't accomplish a lot but that's not the value of the person i
want around me every day i like enthusiasm
i like when we say oh my god we hit our goals this week i'm not the type where i
want everybody to stand up and go oh johnny hit his goals everybody ate no
but i want somebody like that is freaking badass hey good job man like
genuine enthusiasm if i'm gonna hire someone
and they're gonna be around me all the time i need genuine
enthusiasm okay can i i i'll stop looking over here i
just love all the comments guys but i'll stop looking but keep
keep bringing them in chat between each other and then at the end i'll do
questions okay next one is energetic i need the value of
energy i like when everybody on my team is eating healthy i do
not because i'm like a you know crazy like
gotta eat right gotta eat healthy gotta go vegan god i'm not obsessive but i
know this when someone eats right when they
exercise their energy is just contagious
i mean think about this do you ever walk into a room where there's a bunch of
people and if one or two people are kind of
like just getting their stuff done hey oh hey how was your weekend yeah
that's good the whole room turns to that all of a sudden if you walk around again
i'm not talking about the phony hey everybody you know the handshake that
kind of like shakes you out of your skin i'm not talking about that kind of high
and i'm talking about you know not somebody on four adderall's kind of
energy i'm talking about someone energetic because they're excited about
life energetic because they worked out in the morning energetic
because they want to light up a room and all of a sudden you look around
everybody's buzzing and working and like high-fiving
it's like it's an amazing place to be that's if someone's around me
i can't have someone around me that's kind of like a sloth
like i got everything done that you needed we're done
can i go the next no i can't can't do it so
a value that i need again and i want you to think about your own i'm explaining
mine i want you to think about yours what's
up what's up hey before you go you need to watch these next few videos
they're absolute game changers hurry up and click right
over here and watch them and i'll see you there
you