(upbeat music)
- We've spent the last 50 years
building a different kind of company.
With people at the center, balancing profitability
and a social conscience.
So, who are we today?
What is Starbucks as we look to the future?
We are a people company
which should be more clear now than ever before.
We are a coffee company for sure.
Coffee is at the very core of what we do.
But remember, this is a different kind of company.
One with scale that gives us the ability
to affect change across the world
and in each individual community that we serve.
What if we ask the really big questions
without even being able to grasp
what the answer might look like?
What are the things we dream we might do
when we look up at the stars,
when we are alone with our thoughts,
bursting with possibilities, what are our moonshots?
Those things that may have nothing to do with coffee
but everything to do with humanity and our planet.
One thought, one question
and just like that, we've already started.
What if we helped strengthen communities
so everyone can thrive?
What if we gave back even more to the planet than we take?
What if we fight for racial justice
with equity and inclusion
as if it was as essential as the air we breathe?
What if we spend the next 50 years
using what we've learned in our last 50
to make people's lives better?
The planet better.
All of humanity better.
What if we always remember
to never underestimate the power of one?
One idea
one store
one mission
with one goal:
To be a different kind of company.
What if we stopped asking,
what if
and start asking
why not.
(upbeat music)