You're probably spending your time and energy
crafting the perfect post, creating Instagram stories,
and maybe even doing Instagram Lives.
Don't you want to get as many eyeballs on your efforts
as possible?
Learn how to grow your Instagram account in 2019 so
that you can grow your account, and you
can grow your bottom line.
And stick around to the end, where
I teach you exactly what to post when introducing yourself
to new followers.
Make sure you subscribe and hit the bell so you
get notified when I release a new Instagram video here
every Monday.
I'm Sue B. Zimmerman, and I've taught
thousands of business owners how to make money on Instagram.
And today I'm going to teach you how
to grow your Instagram followers in 2019 without using any ads.
[MUSIC PLAYING]
If you don't use Instagram Stories, it's time to get
started, because Instagram predicts
that more users are going to be spending time in Stories
than they are anywhere else on the platform.
Let's say you just posted in your feed
and you want to get more eyeballs on that post.
Go ahead and share it in your Instagram Stories.
And when you do, make sure you put text
on it to let people know why they should go to your Feed
to see that post.
Here's how you share a post in your Feed to your Stories.
Tap on the post that you want to share, tap on the airplane
icon, and then tap where it says Add Post to Your Story.
Here's an ninja tip.
If you want to change the background of the post
that you shared, tap on the writing tool.
Tap on the color that you want.
I'm holding my finger down.
I'm lifting up that purple a little bit
to get the shade I want.
And then you just take your finger, tap, and hold.
Voila.
Instagram Stories takeover.
This is one of my favorite ways to grow followers.
When you do an Instagram Stories takeover on someone else's
account, you are essentially introducing yourself
to a completely new audience.
You want to make sure that you bring value to that story
so that all those followers that watch that takeover
will want to come on over to your account and check you out,
which often leads to so many new followers.
If you do a great job with your takeover and the tips
that you share are valuable, that account
might share it to their Highlight,
where it will live on forever.
I did an Instagram Stories takeover for ONTRAPORT.
They kept it in their Highlight.
I answered all the questions that they
had posted in their feed, and I shared it here as a Q&A.
When doing a takeover, you want to make sure
that you plan the point that you're
trying to teach so that those followers walk away
with a new lesson, a new resource,
information that's going to make them
want to come on over and engage with you and give you a follow.
I'm curious.
Let me know in the comments below.
When you go to follow someone, are you
looking at their followers to following ratio?
Are you looking at their feed?
Or do you check out the bio?
Share the right content.
When posting, you always want to think, what's in it for them?
Bringing value-- that value can be inspiration, educational,
or entertaining.
If your content is good, others will
want to share it to their friends and their followers,
which will result in more followers for you.
Here's a tip.
You want to make sure that the description under your post
gets read and gives that viewer additional value.
When crafting the description for a post,
I always put the title in caps so people
know exactly what they're going to learn when they read it.
And then, I formatted it in a way
that's really easy to read so that they
can consume the information and get that value from the post.
And if you don't know how to do this,
be sure to download my free template.
It's a copy and paste format guide that's going to help you.
Use relevant hashtags.
Avoid using a boatload of hashtags
that your competitors use.
Instead, you want to pick relevant hashtags
for your business and your post--
especially now that you can follow hashtags.
So searching the word vegan, I'm scrolling through
until I find-- oh, here's a photo that looks great.
And oatmeal_stories has a nice recipe.
She used the hashtag #vegan.
So if you're using hashtags that people follow,
they can connect with you and you can gain new followers
organically.
How to introduce yourself to your new followers.
When you notice an influx of new followers,
be sure to introduce yourself, because sometimes people
might see this post for the very first time,
and you want to make sure that you welcome them
just like you would welcome someone into your home.
Tell them something interesting about you
that they would find intriguing, and be sure to say, you know,
send me a message in the DM if you have any questions
or want to learn more about me.
I recommend doing this every few months,
because you want to treat each and every new follower
as a new friend and welcome them into your community.
If you're curious to see what other people are doing,
go ahead and check out the hashtag #FridayIntroductions.
Did you like this video?
Subscribe and give me good vibes.
Hit thumbs up.
Introduce yourself in the comments below.
And don't forget to follow me on Instagram @TheInstagramExpert
where I share Instagram tips every single day.
And I'll see you in the next video.