Hi if you enjoyed our video on easy restaurant marketing tips then stay
tuned and listen to the next episode we are providing you with even more easy to
implement low-cost and no-cost strategies to really get your marketing
firing for your venue. If you've always been interested in starting your own
cafe or restaurant or indeed you already have a cafe restaurant and you're
interested in really growing sales, make sure you subscribe press the bell
and receive notifications every time we post a new video. Over the years I've
literally worked with hundreds of cafes and restaurants to truly skyrocket their
sales so if you're keen to know how you can increase sales in your business with
particular regards to implementing no cost and low cost strategies,
stay tuned. Our cafes and restaurants are really under pressure so stay tuned what
we've done is we've created even more low-cost or no-cost marketing strategies
that are easy for you to implement with your cafe or restaurant to really
increase sales. Okay our top five easy to implement marketing strategies number
one is strengthen your online presence now it amazes me these days that a lot
of cafes and restaurants still don't have any type of landing page or
website it is absolutely essential in today's digital world. This is how people
who have not previously come to your venue, they're not current customers, this
is how they're going to find you. Now they're going to find you through a few
ways through social media a website or a landing page or looking and reading and
engaging with reviews. Nnow let's just talk about your website for the moment
there's a couple of things you need to do a very simple website or landing
pages all you need. You need to have your contact details location details and
details about your current menu any promotions you're running or anything
like that. Now what you really need to do is make sure that this website is
optimized for mobile. It's absolutely essential with the majority of bookings
for restaurants and cafes made from a mobile
hand-held device. Now second of all you really need to engage with a social
media platform only choose one if social media is not your bag and there are a
lot of operators that really struggle with social media just choose one and do
it well. Now the tip is you really need to engage and in terms of engage it's
not just not posting random pretty pictures and images you need to have a
call to action you need to have an image for attention or even better a video and
you need to just say what your call-to-action is what is it that you
are actually wanting customers to do so it's a great way of offering promotions
to your followers that they then redeem in-house so you're driving traffic into
your venue. Our third strategy is actually to strengthen your brand. Now
people mostly are mistaken and they think that their brand is actually their
logo, your logo your business logo is actually just one simple part of your
brand your brand is actually your customers perception of you so really is
about your interior and exterior location it's about the food you're
producing it's the level of service it's your staff uniforms
it's your menu boards it's the music you're playing they all combine together
they're like pieces of a puzzle to create your brand. Now when I talk
about strengthening your brand think of all of the touch points customer touch
points in your venue where your customer is coming in contact with your brand. It
might be simple messaging wayfinding strategies you know where are the
bathrooms order here pay there. It might be your actual branding on your
menu it might be communications about what's coming up, you know seasonal
changes to the menu or events you're holding think of all the different areas
of the business where customers are coming in contact with your brand and
make sure you strengthen it at every opportunity.
Tip number four and five make sure you put it in the comments below what you're
struggling with with regards to your marketing I know for a lot of people
they spend a lot of money on advertising which personally I
am not a fan of unless you're doing very specific Facebook targeted advertising
and that's a whole other video. so are pop in the comments below and I'll
see if I can answer any of your questions what are your biggest
marketing challenges for your venue. okay, Tip number four is reviews. Now it is
absolutely essential that you respond to all views because every time you engage
with a review you're actually it's actually helping your rankings so not
only is it out of general politeness you should respond to anyone who's taken
the time to place the review but also it's actually going to help you from
from SEO purposes but reviews look this is difficult you really need to be
proactively seeking views but you also need to respond to reviews in a very
strategic manner. Thank people for the tough bedtime if they've had a negative
experience you really need to show them that their thoughts and feelings have
been acknowledged they have been heard and then you have an opportunity for
service recovery so use this opportunity to actually create a better image of
your brand in that customers mind so ask them to come back in and seek you out
personally so you can ensure that their next experience is going to be much
better. So in terms of asking for reviews I mentioned this on a previous video if
you don't ask you don't get every time you see a customer has had a positive
experience particularly customers that you may have a bit of a rapport with
ask them for a review and actually explain to them because the average person does
not understand how reviews help you to be found when the industry is so
competitive ask for the review and just explain to
them for us to keep in the forefront of people's minds and to be found. Online
rankings are really important and they really favour reviews so ask
the reviews. Okay tip number five the final tip for this video is about
collaboration. Now this is a really interesting one and yet again it
not a lot of people are doing so when I talk about a collaboration I'm talking
about it can be something really simple. So say for example you're a licensed
venue you can engage in some type of an event or promotion with a
winemaker the reason why collaborations are so important is each of the venues
or the businesses tap into each other's contacts and their tribe or your
followers so what you're actually doing is extending the reach of your brand and
you're tapping into a new market and getting your name out there. So let's use
the example of a winemaker one of my favorite local restaurants often has
meat the winemaker dinners you don't even have to have an event what
you can actually have is a menu where you've got matched wines over the course
of a month and during that month you can have different dishes with the matching
wines. Now where it's really important and where you're going to get the most
out of promotion like this is if both businesses then reach out to all of
their followers and promote whatever event or showcase that you're actually
holding - and that is where you'll find yourself a whole lot of new customers
Don't forget I know times are really tough for all food and bev venues at the moment we
have created our coronavirus action plan for restaurants it's also appropriate
for cafes have a look at the link down below and access your free action guide.
As we all start to reopen it's going to be competitive numbers are down with
social distancing and for an industry that suffers from low margins it's
really hard to make a buck so well download that action guide and see if
there are some interesting tips for you to help you not only survive but thrive
during Corona Times. If you enjoyed this video make sure you press
the subscribe button and the bell so you'll notify every time we post a new
video. It's been great having you for more tips on how to grow sales within
your cafe and restaurant and food business make sure you follow us