- Do you want to sell a digital product and make money?
Look, I've done that.
And I've made millions of dollars from that.
Even though I don't do that anymore,
I still know how to do it really well.
Hey everyone, I'm Neil Patel,
and today, I'm going to teach you how to develop
and sell a digital product step by step.
I'm going to break down my million-dollar formula.
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Before I get started,
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Most people don't know this but I used to sell info products
and that's all I used to do for a long time.
Technically not that long but a few years.
And I got my revenue up to
$371,882 on an average month.
That's not bad.
I had some months where I was doing 600,000,
some months that I was doing maybe 200 grand.
That's per month and I did it well over a year.
I'm going to show you how to replicate this.
And here's the thing, the reason I stopped doing this
is I wanted to build a bigger business.
But if you're looking for a lifestyle business,
selling info products isn't bad.
I just hated it because as I was selling info products,
I realized that if I want to keep growing,
I had to create more products,
and treat it like a real business
instead of a lifestyle business.
But there's no reason why you can't make millions of dollars
and run it like a lifestyle business.
It's just hard to make tens of millions of dollars
running it like a lifestyle business.
Step number one, run surveys and through Survey Monkey,
you can find out what your audience wants,
the problems, the pain points, their dreams.
Here's the thing.
If you don't know their pain points, their issues,
then you're not going to know what product to create.
This is really important.
If you don't have audience,
that's okay.
Figure out what product you want to create
or what industry you want to be in
more so you didn't have to figure out what product
more so the industry and go talk to people
and figure out what issues they have.
Once you get these pain points.
You'll now know what product to create
that can solve these solutions.
Because if everyone's telling you they got the same problem.
So for me, my product was around
getting traffic to your website
because everyone's like "Neil, we want to learn marketing,
but we can't figure out how to get traffic to our website.
We just want to know how to get 5, 10, 20,000 visitors."
So I created a product around that
because that was everyone's pain point,
or at least the majority of their people's pain point
for my audience.
Step number two, you need to create a webinar.
One of the best ways to sell a info product
is through a webinar.
And when you're selling a webinar,
you want to hook them early.
Why should they sell?
So mine was, I'm going to show you how to get,
let's say 100,332 visitors.
I'm making it up right now.
And that would be what I would create a webinar on
and I'm hooking them because they want to learn that.
And then I give them a reason to stick around.
I'm like, "Hey, at the end of the webinar,
I'm going to give you a cheat sheet.
So you can take these steps
and implement them step by step."
So that way they stick around till the end of the webinar,
because if they don't stick around
till the end of the webinar,
it's hard for me to sell them on anything.
And within the webinar, I'll break down the tactics
people can leverage to get those strategies
and I'm going to give them the solutions, right?
And how they can do it step-by-step
or more so the strategies
and how they can do it step-by-step.
And they're going to look at this and be like,
"This is going to take a lot of work."
But then I'll have a call to action.
And it'd be like, "Would you like a way to do this
quicker and more automated?"
That could be through software
or that could be a formula that I've created.
And I'm like, "If you want that,
I have a product that you can check out."
And through tools like WebinarJam or EverWebinar,
you can actually show a call to action.
When you're talking about your solution
and people can click a button and buy it.
And what's cool is when you're doing this,
you'll start getting a lot of clicks and a lot of sales
because people were there for the whole webinar
learning or sharing, be like,
"Yeah, I would love a way to get this done quicker
and faster or more automated and easier", right?
Step by step.
So speed and automation,
anything that can make someone get the results faster
or with less work is a way to get majority of the sales.
And when you're offering this, step three,
make sure you have a money back guarantee.
That way they know there's no risk.
And if they're not happy, people don't have to,
you know, be stuck with it.
They can get their money back.
And what we did is, we went even one step further
than the money back guarantee.
For everyone who watched a webinar,
and within seven days and even purchase,
we sent them a free trial offer, a $1 offer,
and that got us quite a few more sales.
Step four, offer ongoing training updates,
and weekly coaching.
And when you do this and you keep adding
new products, new deliverables,
it makes it where you can keep selling more and more.
And it just makes it so much easier.
Now, every year you need to refresh your product.
If you don't do that, but if you do,
you're much more likely to generate way more sales.
Step five, create amazing community.
People who want to do courses with other people like them,
because people want to go throughout this journey,
learn with others,
just like when you go into a classroom,
or a college class or a high school class,
people want to learn with others,
have a group, be able to work together,
help each other, solve their problems,
super effective in getting more sales.
Step six, scale up your revenue with paid ads.
If you already have an audience, send those emails out,
convince them to get in there.
But if you don't, start with Facebook ads
and then YouTube second,
and just have a hook on a free webinar.
We used to do this and spend
over a hundred grand a month during our peak.
Super effective.
It was actually more effective
than running SEO traffic to the webinar.
Step seven, be patient because
you may not get all the revenue you want right away.
So you have to use Google analytics to create a funnel
and see where people are dropping off.
It could be they're dropping off of your webinar
or your checkout page,
or they're asking for a refund within seven days or 30 days.
Almost everyone is,
if everyone's asking for a refund,
that means you need to improve your product.
If everyone's dropping off at the webinar,
you need to maybe give more tips
or ask people after they're in your webinar,
"Hey, why didn't you buy?
What was wrong? What could I improve?"
Getting that feedback will help you improve,
so that way you can get the revenue you want.
Anyone who tells you you're going to get this results
and make the money within one day or 30 days
is usually full of it.
It takes some testing and tweaking,
but within three to six months,
you should see amazing results.
Now, if you have any questions on this,
you can leave a comment below.
I'm here to help you out.
Sadly, we don't offer this service at my ad agency.
We don't really help people create info products,
but there's a lot of tools out there.
Like the Kajabis of the world
that can help you get kick-started.
And if you enjoyed all of this,
just make sure you subscribe to the channel.
Thank you for watching.