guys do you want to hear something kind
of creepy but it's also a hack to help
you grow on instagram in 2021
so follow me for a second go on to
instagram post a photo
and then after the first hour
immediately close the app now what the
instagram algorithm wants to do in 2021
is it wants you to get back on the app
so it's going to push your content out
to more people so that you get likes
comments and other notifications
that people are talking about your
content the instagram algorithm is
literally going
oh don't you want to know what people
are saying about your content
don't you care open me it's luring you
back in so that you
open it but if you can resist the urge
you're gonna get more
likes and comments on your content so
that's a little bit of a hack
but also how [ __ ] up is that
before we get into it i'm trying this
new strategy on instagram that
essentially i hope that i can teach you
down the line so what i'm doing is for
every new follower that i get i'm
putting 10 cents into a pool for a
monthly giveaway
so let's say i get a thousand new
followers at the end of the month that
means i'm gonna give away a hundred
dollars
to a fan or a subscriber or a follower
now essentially if you guys want to be a
part of this
which i hope you will you can go follow
me on instagram which is at
hau for my last name by the way and then
sign up for my newsletter
in addition for signing up to my
newsletter i'm going to give you free
presets motion graphics templates
music all these other things to beef up
your content on instagram so essentially
it's a strategy but it's also a chance
for you to win money
and then beef up your content so in my
opinion it's a win-win-win so all the
links are below my instagram my
newsletter go and check them out
let's go back to the algorithm in
today's video what we'll be covering is
the instagram algorithm
in 2021 how to beat it how to get ahead
of it and how you can win on instagram
so instagram has evolved a lot over the
years it's not so much about posting
pictures of you and your friends to look
back on later in life and be like oh
what a crazy life we had
no people are using it for their
businesses entrepreneurs are using it
there's money to be made on this
platform so
i'm gonna teach you a little bit about
how to play this game so essentially how
does the instagram algorithm work
okay it's important to understand
fundamentally the main goal of instagram
to make money from advertisers and to
make that money they need to keep people
on the app
so if you want to win on the platform
you have to make content that keeps
people
on the platform so that instagram can
make more money so if you make great
content they'll literally reward you
with exposure yes they're literally
paying you an algorithm exposure
if you help them make money essentially
there's two different systems that are
working for the instagram algorithm
the first one your home screen which
shows you content from the people that
you follow
and then there's the discover feed which
shows you content from people that you
don't follow
two feeds following for both of these
systems the algorithm is gathering
information from your interactions on
the platform then it ranks that
information into different factors the
first one being
engagements the likes the comments the
shares the saves that you get
then there's retention how long does
somebody spend on your post are they
checking out your whole carousel are
they reading your caption longer
how long are they there on your little
piece of content then there's
relatability how does it relate to your
interests
and then there's overall quality now
quality is subjective it could be the
comedic value of a piece
it could be how beautiful your image is
how sentimental your caption is
all those things are different factors
in quality with all that information it
then presents the content to you on your
homepage or discover page with the
ultimate goal
of keeping you hooked so now that you
understand that how do you grow on this
platform
let's start with the basics engagement
now there's four different ways to
engage with a piece of content on
instagram
there's a like there's a comment there's
a save and there's a share
and each one of those holds a different
weight with the algorithm in 2021.
likes have the least amount of weight
mainly because it takes no time to like
a photo you could be scrolling like and
then move on that's literally like one
second
liking that post and then you're gone
now comments you have to spend a little
bit more time when you're commenting on
a post so by that definition it holds
more weight because you're spending more
time on that content
and then there is saves you essentially
told the instagram algorithm that when
you save a post
that this is so important to you that
you want to refer back to it later
and then there's shares shares are king
or queen don't discriminate around here
but they hold the most amount of weight
now the rule of thumb is that people
only have about one or two shares in
them a day
so if they share a piece of content
they're telling the instagram algorithm
this is really important to me so the
algorithm starts
pushing that content out more so that's
why shares hold the most amount of
weight
now there's four categories for posting
on instagram there's an
in feed there's stories there's igtv
and then there's reels so when you're
doing an in-feed post
one suggestion would be to use the
carousel feature this means that you can
select up to 10 pieces of content that
you can swipe through
now the reason why you want to do this
is number one the obvious one when
people are swiping
they're engaging with your content for
more time also number two
if you put more photos maybe the first
photo resonates with lucas
but then the next photo resonates with
me and then the third photo resonates
with somebody else
use videos where you can video content
is slightly more engaging than just
photo content
write engaging captions that's literally
why there's influencers in the world who
write
novels with their captions you can go up
to 2200 characters
use those characters if you're having
trouble writing captions here are a few
tips
write captions like you're talking to a
friend also if you have no idea about
what to write
literally right i have no idea about
what to write today it's still relatable
because a lot of people struggle with
writing captions
then there's stories which essentially
instagram stole from snapchat but it's a
very very powerful tool and a great way
to communicate in an authentic way
with your audience now one suggestion
that i have is make use of the different
features
polls quizzes the different little
sliders you know the little heart slider
and you're like do you love this so the
more that people are engaging with your
content the more that they're replying
to your content
instagram's algorithm will push your
stories to the top of everybody's feed
and then there's igtiv also known as
igtv this is to compete with facebook
video and
youtube this is longer format content
now the reason this exists
i don't know why there's no way for like
instagram actually to monetize this
content right now so if they're not
making money from it they're really not
pushing it so one of the things i would
consider here is that if you're a
youtuber
or if you make long form content maybe
just like upload your content here don't
make this a priority for your instagram
strategy to grow
now truthfully i don't know where this
is going to go in the future maybe at
some point instagram will monetize this
but the reality is
the next thing is huge reals that's
where everybody is right now now you can
obviously tell
why instagram is pushing reels they have
a competitor tick tock where everybody's
watching 15 second videos 30 second
videos i opened this whale condo it's
kind of sick eh
yo they know i'm like hooked
all right let's go back to practical
tips when it comes to reels number one
retention rate is everything here now
it's better to watch
15 seconds of a 15 second reel than it
is to watch
20 seconds of a one minute reel so when
you're creating your content
condense it make it the best it can
possibly be now if you have a reel with
a voice over
a talking head situation going on a lot
of dialogue i would highly suggest
that you add captions 80 to 85 percent
of people
watch content on their phone with the
sound off so if you want to hook people
and make sure they're following the
storyline or the dialogue in your
content
add captions now what you'll notice from
those four options that we just talked
about
is a lot of them are video based
instagram which was primarily a photo
sharing app in the past
is switching to video as their
priorities so when you're creating
content
keep that in mind the future of
instagram is most likely video
now here are some pillars to think about
when you're creating for the algorithm
these are things that i've noticed that
perform well
number one first pillar educate if you
can inform your audience they'll be more
likely to follow you
number two is to entertain can you post
a skit can you make people laugh
comedy is so powerful so in this
situation entertain people
maybe you're really good with hula hoops
i don't know whatever your thing is
entertain people
and the third one is to provide insight
or value in this case
imagine like bts content of this setup
would you be interested in seeing what
lights we use
what camera we're using the fact that
there's a cat on the ground right now
i'm so sorry you were sleeping and i
woke her up all right so let's talk
about posting time so what you're going
to want is
insight on when the most amount of
people from your following are
active on the app now if you have a
personal account you can't see this
stuff so what you're going to want to do
is switch to a business
or creator account and what that's going
to do for you is open up
an insights tab most active times on
wednesday are between 9 and 12 p.m
so what i'm gonna want to do is post
around 8 30 so that content rolls in
really nicely when the most amount of
people are active
on the app all right let's talk about
hashtags this was super important in the
past but is it relevant in 2021
yes and no kind of it will help you by
like
two percent let me explain so what i
would do is have your notes
create a bunch of different hashtags and
then post them and forget about them
use the smaller ones the whole idea if
you have smaller hashtags with a smaller
amount of people following them there's
a good chance that your content will
reach the top of it do not
make this a priority all right i've been
talking to you guys for a little bit if
you're still here
bravo because you're gonna hit the
practical tips i'm gonna sum this all up
for you
number one when you're creating niche
down
find a niche that you're excited about
for example if you're really into
watches
post watch content comments only really
matter when they're genuine
so when people are commenting fire emoji
fire emoji fire emoji
doesn't really help the algorithm so try
to create genuine conversations
don't edit your caption in the first
hour if you want to later on that's fine
but make sure it's not within the first
hour spend that time replying to
comments i would highly encourage that
you use the app
to be social that's what we are as
humans social beings
so hopefully this brings you some more
joy as well as some business
opportunities when you're posting on ing
guys we're at the end of the video again
as a reminder i'm hosting that contest
for every new follower
10 cents into a giant pot at the end of
the month i give all that money away
to a follower so again all you need to
do is follow me on instagram
sign up for my newsletter where you get
a bunch of free stuff again win win win
links are below i appreciate you so much
now if you want to help
the youtube algorithm right now please
press
like because that's how the youtube
algorithm works it only focuses
on the likes versus instagram which
likes shares i mean i'm always down for
a share if you want to share this video
your grandma
all those other people but most
importantly like comment
subscribe and hit the bell to be
notified for future videos and we'll
catch you guys
in the next one it's the end of the
video right now i don't really want to
do an asmr outro
but we have to because that's my brand
actually i'm gonna get somebody else to
do the asmr outro you wanna say a few
words
wanna say anything to the people this is
your time to shine
use your voice say something
anything we have ten seconds left
nine eight seven come on
you don't have to say anything
some people just get a little stage
fright i get it i was once that person
bye