- My favorite social media strategy,
you can implement ASAP.
I post on social media all the time.
It's an amazing way to connect
with my audience and it's super easy.
But you want to know my favorite way
to boost my social presence?
It's super easy and it ties in beautifully
with something you probably already do.
Target your email subscribers.
Think about it.
What better audience to target
than someone who's already connected with you?
Someone is subscribed to your email list.
That means they already want your content
and are willing to have more mail fill up
in their inbox, which is already pretty full.
We have clients at my agency that have gotten
as high as a $70 for every dollar spent
on their email marketing.
According to HubSpot,
77% of markers have seen an increase
in email engagement over the last 12 months.
Let's talk about how you can use it
with your social media efforts.
Remember, these are people
that already want your content.
They've already signed up.
Now, if you target them in your email campaigns,
you are going after, in essence, enthusiastic leads.
These are people who are more likely
to actually take action.
So I want you to add a CTA
to each email that you send out
and also include various social icon buttons below.
Your most loyal customers are probably the ones
that still want emails from you.
That means they also are more likely
to share your content on social
once they follow you there too.
It's also super important
that you align your content strategies
so they work in tandem with one another.
Both marketing channels
should create relatively similar content.
So here are five actionable ways
to use this tactic.
So first off, once a week, I recommend
that you email out your best social content
to your email subscribers.
So for example, on Saturdays I email
out my YouTube videos.
That allows me to get,
A, more YouTube subscribers,
B, more views on my social content.
So these people, they'll go
from just reading my blog to now also starting
to follow me on social media.
You can do that with Instagram, TikTok,
whatever it may be.
Start linking out and it will be a great way
to just get more followers.
That's super simple.
The second strategy I have for you is
to do live sessions on social media.
So whether it's through tools like Restream
or whether you're just going live
only on Instagram or LinkedIn
or whatever platform you choose.
I recommend you do all of them.
What I would do if I were you
is host a monthly live session
and let people know in email
where they can actually watch it and link them
to your social profiles and tell them to subscribe
so that way they get notified
when you are going live.
And that'll also help you get way more subscribers.
The third strategy I have for you is
to do interviews with other well-known people.
See your social profiles
may not have a lot of followers like Tony Robbins
or the Kardashians, or even me.
I don't have as many as them.
But a strategy that I use is,
sometimes I'll do interviews with other people
on my social profiles, like,
we'll go live together
or do video interviews together
and I'll email it out.
I tell them, "I'll email out to my list,
you email out to your list."
I'll get more followers,
they'll get more brand awareness.
It's a win-win for both of us.
The fourth strategy I have
for you is post unique content
at least once a week on each
of your social platforms.
So sometimes I have content just for YouTube,
sometimes just for Instagram,
sometimes for TikTok, sometimes just for LinkedIn.
You get the point.
And what I'll do in my newsletters
is every once in a while I'll link to people
to that unique content on that channel
and let them know I post unique content there
on a monthly basis.
And if they follow me on that platform,
they'll get access to it.
The reason this is important is you want
that person following you
on all your social platforms, not just one.
And that's why you want to do unique content
on different platforms, not for all of it.
In most cases, you want to repurpose,
but every once in a while you want unique content
because with the social algorithms
and the way they work when you post on LinkedIn
all your followers aren't going to see it
when you post on Facebook,
all your followers aren't going to see it.
But if they follow you on multiple networks
and if you post that content everywhere,
eventually they'll see it.
And the way you get them to follow you
in all networks is tell them on
how you create unique content on each network.
And you should do that at least once a month
for each network and don't repurpose that
or once a week if you have extra time.
My fifth strategy for you is to run a contest.
Contests are super popular.
Just think about any sporting event you go to.
When you go to a sporting event,
a lot of times they do contests,
like text a number
and you can win X thousand dollars
or buy some raffle tickets.
They wouldn't do this stuff if it didn't work.
So even though you're like,
"Ah, contest, who's going to apply?"
There's a good chance.
Use your email list to push people to the contest
whether it's on Instagram or LinkedIn.
And in the contest,
you can actually tell people they
got to repost your content or leave a comment
or tag you in something.
This all helps you get more followers
and get more engagement.
Remember, your email list has your most active users.
These are people who subscribing
gave you something, some personal information
to keep getting information from you.
Those are the people you want
on your social platforms following you.
Now, if you need help
with your social media marketing
or even your SE or any digital marketing,
check out my ad agency, NP Digital,
where we're awarded "Agency of the Year".
And if you enjoyed this video, like it, share it,
tell people about it.
Thank you for watching.