(Is College Worth It 2018?)
If you really sit down and think about it college is in fact an investment
right you're investing a lot of time four to eight years and a lot of money
the average amount of debt students have when they graduate in the u.s. is
currently $32,000 according to the Federal Reserve in the hopes that
getting a college degree will help you secure a good career but what if I told
you that there's actually a career path that is far cheaper and requires much
less time to get into yet pays better provides you with more freedom as an
even higher ceiling for growth and is far more secure I'm talking about
digital marketing and I know I know it sounds kind of boring but it's something
that I'm actually extremely passionate about because it's given me the life of
my dreams and in today's video I'm gonna show you exactly why this field is a
much better alternative than going to college let's start off with what
exactly is digital marketing well it's a huge field that covers just about
everything business-related online this includes things like sending emails
growing a YouTube channel placing ads on Facebook and even selling products on
Amazon but if I were to sum it all up in one sentence digital marketing is the
ability to get people's attention online to get people to stop and listen to you
your business and your message and this is one of the most valuable skills in
the world right now here are some fun facts in 2005 only 16% of the planet had
access to the Internet in 2010 30% and just this year 2018 we passed the 50%
threshold very soon the entire world will be connected by the Internet this
has caused huge changes in the way business is currently being conducted
around the world see in 2014 the total amount of sales for e-commerce which is
the buying and selling of products online was 1.3 trillion dollars this
year the total amount of sales will pass 2.8 trillion the amount of business
being conducted online has more than doubled in just four years
every business owner that has any common sense now realizes that there is an
opportunity of a lifetime instead of having to rely on foot traffic and
word-of-mouth to make sales you can now access the hundreds of millions of
people around the world who use the Internet every single day
and their next thought is well damn I need to find myself a good digital
marketer someone who knows a thing or two about the Internet someone who can
help me build my business online and it's this realization that is causing
digital marketing to become one of the most
in demand jobs right now in the entire world here's some proof to show you just
how easy it is to find a job as a digital marketer here's a screenshot I
took last year from LinkedIn there were about 18,000 positions open in the US
alone here's a screenshot I took yesterday
with the exact same search query on LinkedIn that the manage for digital
marketers has tripled in just a year and the reason this is happening is because
literally every single business on this planet that's hundreds of millions of
businesses are starting to realize that they need a digital marketer if they
want to stay relevant this means that unlike the forty percent of recent
college graduates who are currently under employed which means they are
working in jobs that don't even require college degrees if you study digital
marketing and gain just a little bit of experience you will have almost no
trouble finding a job this is because companies are having an extremely hard
time finding people who have even an ounce of experience in this field let me
explain why see the thing about digital marketing is that it's not something you
can learn in school you've seen it yourself the internet under goals pretty
significant changes every couple of years
this means colleges are having an extremely hard time catching up if you
look at most college courses nowadays that quote-unquote specialize on the
internet most of them are still focusing on things like building websites which
don't get me wrong was extremely important ten years ago but you're not
teaching you anything about YouTube or Facebook or Amazon which is what's most
important right now this means that companies are forced to
look for just experience when hiring digital marketers which means it's
entirely possible for an 18 year old to get a digital marketing job in fact
here's one of our students Sean who managed to land not one but two digital
marketing jobs making $60,000 at the age of just 18 years old
isn't that crazy that's basically how much people are making right now out of
college and I'm gonna show you exactly how you can do just that
but before I do that let's talk about something that's on everyone's mind
which is just how much money can you make working in this field now there are
three possible paths you can go down if you choose to become a digital marketer
let's start off with the easiest path which is to gain just enough experience
to get hired for an entry-level position and this is fairly easy to do there are
a ton of free resources online that cover the basics of digital marketing
but I'd actually recommend you to check out
of video training series that my good friend Saif and I put together for you
which I will link to in the description box below over there he goes into detail
about the basics of digital marketing what companies are looking for when
they're hiring and also step by step what you need to do in order to land a
digital marketing job in just a couple of months that's right we've had a ton
of people go through the program who landed a job in just a couple of months
like for example ash who was a high school dropout took our course and
landed a job in just five months or Shin who was a college dropout she managed to
land a job in just two months her husband went through the course along
with her and also landed a job in digital marketing
soon after now the average pay for an entry-level digital marketing job like
this is currently anywhere from thirty five to fifty thousand dollars which
isn't crazy high but keep in mind that you don't need to invest four years of
your life getting a college degree to land this sort of job on top of that
there's actually a huge potential for growth Seth went from getting paid a
$40,000 salary to getting paid over $100,000 in just three years
what justified this huge pay raise well if you're doing everything correctly you
will start providing results for the company that you're working for which
means that over time you become more and more valuable for them because you're
the one that's responsible for all of their growth online you're the one
that's making them more money which means they're gonna do everything in
their power to keep you around you can easily use this as leverage to get
raises all you have to do is say hey I'm making you more money so I deserve to
get paid more now in addition to this insane room for growth another benefit
is that you can ask for remote work which is the ability to work from home
or while you travel see most digital marketing work can be
done with just a computer and an internet connection so it's very easy to
ask your employer for remote work it benefits them because it saves the money
and office space and it benefits you because it allows you to work from
wherever you want you could stay at home in your underwear or travel the world
and work at the same time if you've so pleased now working for someone else is
the conventional route this is something that's perfect for any of you who enjoy
making good money and having little responsibilities of your own but if
you're someone who's a bit more ambitious and would like to make a lot
more money or be their own boss let me paint you a picture of what's possible a
couple of years down the line if you choose to get into digital marketing the
second path you can go down is to create what's called a digital marketing agency
like my friend Anthony who recently reached out to me about how he's been
able to replace his full-time income with the money he's now making from
running an agency now let me explain how this works see once you gain the
experience and a good track record working with other companies as a
digital marketer you could easily go up to other businesses and say hey I
managed all of the digital marketing for Bob's mattress store for half a year I
helped them grow their online presence and their overall sales went up by 25% I
can do the same thing for you all you have to do is pay me X amount of money
every single month and I'll handle all of it for you to give you an idea about
just how powerful this is a friend of mine actually runs an agency just like
this he manages and creates Facebook content for businesses in his area at
the rate of $2,000 per month right now he has contracts with 12 companies so if
you do the math that's about $24,000 per month which comes out to almost $300,000
a year imagine how much money you can make running an agency like this if
you're managing 25 or even 50 companies all paying you $2,000 every single month
you could become a millionaire if you so wished that's the power of running a
digital marketing agency and finally let's talk about the last path that you
can go down if you choose to become a digital marketer it's the path that I'm
currently on right now which is to have the business of your dreams to create a
business around whatever it is that you're interested in and make it succeed
by applying what you've learned over the years doing digital marketing for other
companies my business which includes multiple streams of income coaching over
the phone consulting for companies affiliate commissions and getting paid
for sponsorships are all possible because of my ability to get people's
attention on YouTube which is a digital marketing skill when I decided to start
a YouTube business I didn't just wing it I actually had a clear plan in mind a
plan that I knew had a very high chance of succeeding because I already had
close to two years of experience doing digital marketing on other platforms
Amazon and Google I spent about a year building websites on Google and another
year selling Kindle books on Amazon and when I saw an opportunity to create a
business on YouTube I took everything I had learned all the strategies that
worked for me all the mistakes that I made over the two years and I applied it
to the channel I stuck to my strategy and the results are what you see today
this was possible because the amazing thing about digital marketing is that
although every platform is a bit different right YouTube is very
different than safe but there are certain strategies certain
techniques that are universal to everything online a video that does
really well on YouTube is probably gonna do very well on Facebook this third path
is the path that I've chosen because it's given me complete freedom and
control over my life I don't have any bosses that I have to listen to if one
of my sponsors or clients is giving me trouble I simply tell them that I'm no
longer interested in working with them all of the work is work that I'm
actually genuinely interested in helping people improve their lives has always
been a passion of mine and on top of all of that I make enough money to travel
the world work whenever I want and basically do whatever I feel like doing
and it's all because I decided to learn more about digital marketing five years
ago all right so at this point you're probably thinking improvement pill I'm
interested but how exactly does one gain experience as a digital marketer well
there are two ways you could go about it the first is via trial and error which
is basically what I did I'm not gonna lie I was pretty cocky when I first got
started I attempted to build my online business without any experience
whatsoever and because of that I ended up wasting thousands of dollars creating
websites buying ads and buying software without any sort of success the only
reason I was able to eventually find success was because I got myself a
mentor someone who is already an expert at digital marketing on Amazon Kindle
who taught me everything I needed to know and even then once I knew what I
had to do I still had to spend thousands of dollars creating the books and
getting them ranked on Amazon I would only recommend you to go down this path
if you're someone who has a lot of money to burn and even then I feel like the
alternative is less risky and has the potential to get you better results the
alternative is to gain the bare minimum amount of experience needed to get hired
as an entry-level digital marketer which again can be done extremely easily by
going through Steph's course which I will link to in the description box
below and to use your employer's money to gain experience see when you get
hired as a digital marketer your boss is gonna give you a portion of their
marketing budget to play around with this is actually expected in the
industry your boss gives you a little bit of money to see how well you do
before handing their entire budget over to you it's actually expected of you to
show up to make mistakes and to gradually learn and improve over time
and over time you're gonna figure out what works and what doesn't you're gonna
start producing better results for them which means a pay raise for you but more
importantly a larger budget for you to play with because they have more faith
in your skills and over the course of many months
or years you're gonna get comfortable enough with your digital marketing
skills to go down whatever path you so choose you could apply it to other
companies as an expert digital marketer and make six figures that way you can
start your own digital marketing agency and make millions of dollars if you put
in the work or you can even start your own business something that you're
passionate about and live life however you please
getting hired and using someone else's budget to learn digital marketing is a
risk-free way of gaining experience think of it as an internship that pays
decently well with a lot of benefits and the potential to have an amazing
kick-ass career down the line I hope you learned a lot from this video again I
highly suggest you check out Seth's course which I will link to in the
description box below it starts off with a four-part video series that is
completely free so there's no harm in checking it out and out of all of the
programs that I've ever recommended on this channel his is actually the one
with the highest rate of success here are just some of the thank-you messages
we've received from his past students besides that guys I wish you the best of
luck and stay tuned