If you’re looking to start selling print-on-demand personalized Printful products, then this
video is for you.
Hello, I’m Michael from Printful.
In this video, I’ll talk about how you can sell personalized products in your store with
Printful.
We’ll start by going over the difference between Printful’s Product Personalization
Tool and manually processing personalized orders.
Then, I’ll guide you through the process of creating products for manual personalization
and show you the best way of handling personalized orders using Printful.
First, let’s talk about how you can create personalized products with Printful.
Creating personalized products with Printful
There are two ways how you can go about creating personalized products at Printful: by using
Printful’s Product Personalization Tool and by manually personalizing each product.
1.
The Printful Product Personalization Tool is available for Shopify, WooCommerce, and
Etsy.
For Shopify and WooCommerce, the products you enable personalization on will have a
Personalize design button that allows your customer to add their personal image or change
the text.
The design changes they make automatically import into Printful.
With Etsy, your customer lets you know their desired customization options through the
personalized message box before adding the item to their cart.
You can create product images that display the design options like text and image personalization.
Personalized Etsy orders import into Printful as a draft so you can edit the order with
the options your customer requested.
I’ll leave a link in the description for a step-by-step guide on how to use Printful’s
Product Personalization Tool.
2.
By manually personalizing each product, the process can be done in any store or marketplace
and on any Printful product.
You can specify the design elements your customer can request to have customized.
You can offer options like printing their image on the item or personalized text with
font and color options.
You can also offer to digitally change their images, like removing the background or turning
their real-life photos into digital illustrations.
The important thing is to make the choices available through product images and clear
instructions on how to request the product personalization, whether through the product
page by a message box or Upload image button or by emailing you the details.
After your customer places the order, you edit the design based on their request.
You can offer to personalize products manually on any ecommerce platform as long as you disable
automatic fulfillment through your Printful account settings or unsync the personalized
products in the Stores section in your Printful Dashboard.
This way, you can edit the design before the order begins fulfillment.
Now, let’s begin with creating your personalized product.
Creating a personalized product
As an example, let’s create a personalized direct-to-garment t-shirt.
The customer can send a photo of their pet and their pet’s name for printing on the
front of the shirt.
We’ll need an image as a placeholder to show how the customer’s photo will be placed
on the item.
1.
Creating a Product template To begin, let’s create a product in Printful.
Go to Product templates in your Dashboard menu.
Product templates are great when you want to create a product, but you don’t want
to add it to your store just yet.
It will come in handy later for processing personalized orders that are unsynced.
Choose the option Create new, then Men’s clothing, and select T-shirt.
Choose the shirt, then select the color options you want to offer.
Proceed to Design and upload the photo you want to use for image personalization.
Resize and place the image on the design view.
Next, let’s add the text placeholder.
Click Add text and type words to help the customer understand that the text can be personalized.
Let’s type “your pet’s name here.”
Choose the text color and font.
Once you’re done with the example design, head to the Review page.
Title your product and then click on Save product template.
2.
Adding products to your store
After you create a product template, you can add it to your store by clicking here.
Select the store, then keep the sizes you wish to offer selected, and click on Proceed
to mockups.
In this step, you can choose mockup images that will be visible as product photos on
your storefront.
Select the mockup vstyle you want to display your product in, then click on Proceed to
details.
In this section, you can change the title, description, add on-demand information, size
guide, and other product details.
After you set up the details, click on Proceed to pricing.
Here you can edit the retail price by setting your profit.
After setting up pricing, click on Submit to store.
Now that the product is added to your store, the next step is to create a way for the customer
to submit personalization requests and disable automatic fulfillment.
3.
Creating personalization options
The ecommerce platform you sell on will determine the method by which you collect images or
text instructions from your customers when they place an order.
With stores built on online marketplaces like Etsy and Amazon, you can add instructions
in the description of the product on how the customers can send images through a message
or to your store’s email.
For ecommerce platforms, there are plugins or third-party apps you can use to set up
personalization options like a text box for notes or an Upload image button.
You can search in your ecommerce platform’s plugins store or app store for the term “product
options.”
If your ecommerce platform doesn’t support an upload button on the product page, you
can add a message in the product description to direct customers to send the image or text
adjustments via email.
Once you set up the method for customers to send images or text for product personalization,
be sure to disable automatic fulfillment for your personalized product on Printful.
4.
Disabling automatic fulfillment
There are two ways to go about disabling automatic fulfillment for products that you personalize
manually.
You can change order import settings for all products or unsync only the personalized products
so they import as drafts.
To change Order import settings, go to Settings in your Dashboard menu, then click on Orders.
If you have multiple stores, make sure the right one is selected here.
Scroll down to Order import settings, select Manually confirm imported orders, and Save.
You can unsync personalized products if you want to import them as draft orders.
First, scroll down to Sync as you go, make sure Import unsynced orders is selected, then
click Save.
Then to unsync the product, go to Stores in your Dashboard menu.
Click View store, then Edit on the product.
On this page, select all variants by clicking this check box.
Then under Settings, select unsync.
Now that we’ve created a manual personalization product let’s go over what happens when
the customer orders an item.
5.
Processing orders for personalization
First, the customer will place an order with their image and text for product personalization.
Then the order will import into Printful as a draft order.
In this step, you’ll edit the customer’s design.
Select the order, take note of the product’s title and variant information like size and
item color.
Then click on Complete order
Edit the product to change the design or if your product is unsynced,
Select Add product, then choose My product templates.
Choose the options your customer ordered, then proceed to Design, upload the customer’s
image to swap out for the placeholder, and change the text placeholder.
Once you finish the customer’s design, delete the unsynced product from the order, and click
on Continue.
Here you can make sure the correct product options are selected.
The title represents what the customer ordered, and below is what Printful will fulfill.
If something doesn’t match, be sure to double-check on your store that the details are correct.
Then select Ignore, and choose Ignore this item for this order.
Finally, proceed through the order checkout process.
Outro
That’s it!
I hope this guide has helped you set up a product for personalization.
If you have any questions, you can reach out to our Customer Support team or drop a question
in the comments.
Are you excited to start selling personalized products?
Let us know if you have any cool ideas for selling personalized products.
I’d love to hear them.
And check out the link in the description to start selling personalized products today!
See you next time.