How to research keywords for YouTube? Well, the real question is "Do you want to do it
the right way or the wrong way?" And chances are you've been doing it the wrong way and
you've been taught it the wrong way. But I'm here to set things straight.
You're going to learn it the right way and I'm going to demonstrate how you do it.
Alright, we're going to dive right into some keyword research. I'm just going to demonstrate in
this episode so you can see hands-on exactly how I do it. Now, if you don't know my strategy yet,
the 5-ingredient formula that I follow to get such great results on YouTube,
you do want to understand that strategy so that this will make a lot more sense. Go ahead and
click right up here and watch that video. It's called "How to get 1,000 subscribers on YouTube
in a day". And that'll give you a good foundation so that you'll understand what you see here. So,
the first 2 searches I plan on doing are get referrals and ask referrals. I want to see what
type of questions we can find with that. So, let's type in "Get referrals". And let me explain what
we're looking at here. This is the keyword magic tool. Now, this website, Semrush, they've been
around a really long time and they have a whole lot of amazing tools. I'm sure they're amazing,
except for I don't use any of them but this one tool. It's kind of like the one tool
to rule them all. Alright. So, you hit search and you'll see similar results to what you'll
see in other tools. But then here's what makes it different. This questions button right there. So,
it filters out everything that's not a question and it still has thousands of results left over.
Then I'm going to turn on another filter and I'm going to turn up the word count minimum to 8. So,
what this means is I'm looking for questions that are at least 8 words or longer. So, let's see what
we find here. And I do notice right off the bat that there's a lot of them referring to doctor.
So, I'm just going to exclude the word doctor and I could continue to exclude more words if I wanted
to. So, X-ray or MRI or things like that. But I'm going to see what happens if I start combing
through the list about getting referrals for businesses. So, if I teach people about referrals
and getting referrals, this might be a good one, "How to get realtor referrals as a loan officer?"
I mean, that's really specific. So, I'd be talking to a very specific audience in that video but it
would really be applicable to them and it would make them want to watch the video all the way
to the end. Here's another specific one, "How to get referrals as a bank teller?" This one's kind
of interesting but you can make a whole episode about it because there's enough search volume.
"How to get people to use your referral code?" So, you'll notice that I'm just scanning past a
lot of topics here, a lot of questions that don't really apply to me. And that is pretty common.
Sometimes all of them apply, some of them only a few apply. But digging through and finding the
ones that are unique is extremely valuable. You find the gold this way. Alright. So, I'm down to
the bottom of this page. I've still got search volume as long as there's at least 10 searches
per month. I keep going so, I'm going to hit next. And all the selections that I made will stay saved
so I can still come back and get those. Alright. And as I just got to the end of page 2, we also
got to zero search volume. So, I'm going to end my search there and I've got 8 that I selected
here. Okay. So, I'll paste those ones in there now let's go do the second search ask referrals.
Ooh, here's some good ones. "How to ask for a referral on LinkedIn?"
or "How to ask for referrals in an email? How to ask for a referral from a client or
from existing consoles are pretty similar?" The topic is so similar. You'd want to pick
the one that's your favorite and just make one episode on that topic. So, I found some
good ones there. I'm sure I could find some more. But just by changing the word to ask,
we're able to find some other good ones. And in this search, looks like I found 8 more to
add to our list. And now, I want to do one more just to show you what if I remove that word ask?
Okay, we're going to get a lot more diversity in what we find. But on some searches,
it's worth it. So, I'd want to come in here and exclude a lot more things. So, there's a lot
of people wanting referrals to a dermatologist but that's not really what we're searching for.
So, I've got a few more words that I've excluded there. We're still going to have to sort
but the ones that we find are going to be amazing. I'll show you.
I thought of one more thing. There's a lot of questions that start with, "Do I need...?" or
"Do you need...?" So, I'm going to exclude those. And if you put in brackets like this, it'll make
sure that it excludes that exact phrase. You have to make sure you use the right type of bracket.
Okay, I'm going to end my search there just because it is pretty time-consuming. You've
probably seen enough time-lapse. I want to show you when I export this. I added 15 more.
Alright. So, I'll just paste those 15 right here. So, I just found some really good unique ones
that I wouldn't have found otherwise. "What is an advantage of using employee referral campaigns?"
or "How to get people to use your referral code?" Or this one's really specific kind of, 2 of them.
"How to create a referral link on WhatsApp or how to do a referral contest on Facebook?" Lots of
ideas I would have never thought of before. Okay, let's do another search for lead generation. Of
course, I turn on the questions button and I turn on that word count filter. Look how specific this
is right off the bat. "How to generate leads from Facebook for real estate? How to generate
more leads from your website? How can we generate leads through social media? How to create a lead
generation campaign in LinkedIn?" So, if you're a lead generation expert, I just found a gold mine
for you here. You'll definitely want to come here and comb through this entire list and find all the
ones that apply to you that are unique. I even get to the bottom of the page and we still haven't run
out. So, let's just see, what's on page 2? Yep, there's still more. As long as there's 10. So,
this would be the cutoff point right here. As long as there's 10 searches per month,
you want to keep digging through this list. And while we've got lead generation up, let me just
change it to lead magnet because that's another cool topic. Okay. And it's a shorter list but
there's some good videos that we want to create here. "How to create a lead magnet on Facebook?"
That's actually a topic I want to watch. I don't know how to do it on Facebook. "How to create
a lead magnet with Canva?" That's pretty cool or with Mailchimp or on WordPress. Okay. So, there's
some other good topics for you if you're an expert on creating lead magnets. Okay, the last search
we're going to do here is email opt-in. See, what questions people are asking about that. And with
phrases like this something to pay attention to is spacing. So, when I did this before I tried opt-in
without a space, with a space, or with a hyphen. Try it in all ways but I found in this case,
you put a space in there and that's the way that people are most commonly searching for it. So,
again, I've got to turn on that questions button and turn on my minimum word count. And right off
the bat, we've got a lot of good ones that we can see right from the beginning. "How to add
email opt-in to WordPress? How to build an opt-in email list?" And this one gets really specific.
"How to edit double opt-in email Mailchimp?" So, even though that's not worded in the most
conversational way, that would definitely be the way you'd want to title your video just because
it's exactly what people are searching for and it has enough consistent search volume each month.
So, a way that you could address that in your episode is, "Hey, this is a question gets asked a
lot consistently on Google and YouTube." It's how to edit double opt-in email Mailchimp." So, really
specific there. Okay, this list was short or I got down to zero pretty quick but it's real specific.
And if you're going to make some episodes on email opt-in, you probably would have made 1 or 2 maybe
3 episodes max on that. Now, I've got a list of 9 different episodes you can make on this one topic.
Alright, so, I'll just add these to my google doc. Now, we just went through several examples
of boring keyword research. This isn't the funnest thing but I really want to emphasize how important
this is. If you skip this step, your videos won't get seen, okay? Your videos will be great,
your videos will be really valuable but you don't have a built-in audience for them. You're going
to have to pay to get people to come and find these videos. And that's not what we want to do.
Just by taking this step doing the keyword research first and finding the actual questions,
the actual wording that people are using when they do these searches,
that just saves the whole process of marketing. You put your videos on YouTube, now, you have
a built-in audience. Your videos will rise to the top of YouTube and these people will find
your videos. Now that you've caught the vision of the difference between push and pull marketing,
I have a 5 ingredient formula that I want to share with you. I've recorded another episode. You can
either click on it here or up here. The episode is "How to get 1,000 subscribers a day on YouTube"