so how do you make 100 000 as quickly as possible with smma that's what we're going
to be going through today i'm going to break this thing down for you day by day week by week
sales targets conversion rates the exact numbers that you need to stick to to reach your financial
goals as an agency owner and there is no bs here this is realistic achievable data and numbers
based on thousands of agencies that i've worked with over the past few years so if you're an
existing or aspiring agency owner stop everything you are doing right now and watch this video
so first of all if you don't know what smma is smma means social media marketing agency
which is another term for a digital marketing agency or just a service based business person a
which is you going to person b which is a business owner and they're going to offer them a service to
help them increase their monthly revenue now in my instance three years ago i launched a facebook ad
agency i had no experience whatsoever and today this agency makes me six figures a month profit
and we are growing this company month on month and it's not looking like it's going to give up
anytime soon so it's an incredible business for anybody who wants to get into entrepreneurship
or start their own company be their own boss it's a great business for people to start with pretty
much no experience whatsoever but you need to have the willpower and resilience to dive in and stick
to some pretty rigorous sales targets and that's what we're gonna be going through today i'm gonna
give you the exact figures the exact formula for how you can make 100 000 as quickly as possible
as an agency owner using realistic data based on thousands and thousands of agencies
that we have worked with over the past few years so without wasting any more time here let's turn
around and let's get on to the mac okay let's do this so i'm going to show you a spreadsheet that
we use for our private coaching clients to show them exactly what they need to do to reach the
financial goal they have within their agency i'm gonna show you this bit by bit okay so uh first of
all we need to set our target figure per month so how much revenue do we want to make per month as
an agency owner and the majority of the time when i ask people this they'd say jordan i want to make
10k per month and this is a nice goal to start you off with but believe me when you make 10k
you'll want 20 then 50 then 100k and that is the curse of entrepreneurship but 10 000 is a nice
goal for you to start off as an aspiring agency owner so we're going to stick with that obviously
change this for the country you're based in then we need to understand what kind of time frame we
want to reach it's in so how long do we want to wait until we actually can make this amount of
money and i think to make 10k a month it is very very realistic to make this amount of money within
three months if you are committed and you are consistent with everything that you are doing
you don't even need to work full-time hours to make 10k within three months as an agency only and
you'll understand why in a second now bear in mind before i move on all of the data that i'm going
to show you today is based on new start agency owners with little to no experience whatsoever
so some of you who are watching this will have much higher conversion rates it will take you a
lot quicker some of you it might take you a little bit shorter but this is based on the
average data from working with a ton of agency owners recently and in the past as well so
let's move on to some actual breakdown so the overall targets we need seven clients here because
i see that an agency just making 10k on average their average client is paying them around 1500
per month because when you start as an agency owner you start signing up clients around the
thousand dollar point you then might sign one for two for free but across the board if you've
got around seven clients you're making 10k your average client is going to be paying you 1500 a
month conservatively so that is our target we can change this later i'll adapt all of these
numbers and mess around with this later on but for now we're going to stick to this so that means
that the total meetings we need to set is 20 to actually get those seven clients because
we're basing this on a 30 close rate again this is based on real data there are so many people
so many gurus out there that will say to you hey look when you get a meeting you're going to sign
a client it's going to be a dead set they're bs in you it simply isn't true a new start agency owner
with no sales experience is not going to close every single meeting they have when they first
start off and that is completely okay on average you're probably gonna sign one or close one
in three of your meetings because you're gonna stumble over your words you're really not used
to sales you're in an uncomfortable environment you're gonna find your feet and every single time
we get a no we're still going to learn from that experience and we'll know what to change
later on but realistically starting off i see a 30 close rate with new start agencies now these
numbers will change dramatically as you get more experience our close rate is sat at around 70
at the moment so let's move on so that then means if we're trying to get 20 meetings over
the course of three months then the minimum sales targets that we have this is new companies that we
are outreaching in case of new companies we are dming or cold calling whatever outreach strategy
you're following by the way if you want to know some then click the link above the video or in
the description and you can watch our outreach methods uh later after this but keep with this
so the weekly meetings we need to set based on the 30 close rate are two meetings per week okay we
need to set two meetings per week that's a pretty feeble amount of meetings right and that actually
equates to 83 outreaches per week based on working five days per week so you don't even have to work
seven days a week here like so many entrepreneurs do you're starting monday to friday this is on the
basis of this i'm down playing this data i want to under promise and over deliver this stuff to you
now i'm setting an incredibly incredibly low meeting set rate of 2 now this is the bottom
end percentage of what we see meeting set rates to be with agencies across the board globally
um and this is for new start agencies again our meeting set rate is over five percent now um and
those numbers may seem low to you but this is how it really is in sales so what this actually
means if you reach out to 50 business owners you're realistically going to get one meeting
actually set from from those outreaches now there'll be some of you watching this right
now that are saying hey jordan i've actually reached out to 10 businesses or 20 businesses
and i've actually secured a meeting and that's great you're in the above average category but
across the world globally we see a two percent meeting set rate which is pretty standard in sales
but again that dramatically increases as i said we are over five percent now what that actually
means is your outreaches per day need to be 17 outreaches to new companies per day for you to hit
10 000 pounds per month within three months of launching a company so let's just paint that
picture you're a new start business owner you have no experience whatsoever you've come along you've
watched a few of my videos online you think you know what on the site is digital marketing agency
all you need to do to make ten thousand pounds or dollars per month within three months which is 90
days after launching your agency is reach out to 17 companies per day by messaging them on your
instagram dms or emailing them or calling them or using a multi-platform strategy like we recommend
that's a drop in the ocean that is literally four hours work per day including finding all of the
leads maximum if you're paying somebody to do the lead generation for you you're working an hour or
two per day to reach these financial targets and again this is based on the lowest targets ever i
want this to be so realistic and achievable for you guys i could sit here and give you a five
percent meeting set rate give you a 50 close rate like every other guru out there would but i just
i said every other guru out there like i'm not a i'm not your guru but like i could give you all
of these blase figures to try and make you feel more confident about this but i want to give you
the realistic targets and it's still incredibly achievable and it's just a ridiculous mod okay for
anybody that wants to get into entrepreneurship so these are the basic targets let's play around
with this a little bit let's say you didn't want to make it in three months she wanted to do in six
months or 12 months you had a bit more time to play around with then we can change this to six
and we can see that our outreaches per day go down to eight based on the lowest level of data we just
need to reach to eight new companies per day uh let's say we want to do some 12 then you guessed
it it's going to be four new companies that we need to reach out to per day five days a week okay
this is incredibly incredibly achievable now let's just up these goals okay some of you can have some
pretty lofty goals let's say you want to make 50k within your agency within the next let's do 12
months okay now if you reach out to 21 companies per day you are on average going to make 50 000
in your agency within the next 12 months and that is based on you signing up clients for a measly 1
dollars now i have clients who pay me twenty three thousand per week that was an invoice we
check that we sent out two weeks ago to one of our roads based clients which means we charge them a
percentage of the money we make them so this is based on the lowest level of climb and i'm gonna
show you how we can really change this stuff in a moment so let's just go down onto services
let me just see if i can get this hopefully you're following all this guys i'm talking so quick so
i'm passionate about this data um because this this truly is realistic and it's it's just insane
that people don't understand the data and the numbers behind what it takes to be a successful
business owner so as an agency owned i've got a few services that we've got listed here and if
you're an ad agency these are kind of prices that you want to be going on if you're a web agency or
a software agency or maybe even a content agency you're going to want to adapt this to whatever
services you're offering but the lowest kind of level of services that we offer here are let's
say a downsell it could be a strategy call or a social media management client and this is going
to be around 500 pounds per month 500 that's the minimum we're going to be closing for so we'd need
a hundred clients in that instance now entry level we could do an ad service charge or social media
management for about 950 that's probably an entry level service then we've got low ticket client so
1 500 mid mid tickets a mid-level kind of e-com store we could charge three thousand service
charge and then we get into the roads based deals and this is where we really start making our money
when you charge a service charge plus a percentage of the return on investment we actually make for
our clients so if i'm charging a client two thousand a month for example example service
charge but a ten percent rawas deal that means i'm gonna charge them ten percent of every single
penny i make for them if i make them 100k and i spent 10k on ad spend i'm going to charge them 10
of the 9 000 and ninety thousand so that's nine thousand in additional row as commissions in my
paycheck so i'm gonna make 11k from that client in one month then we have high ticket roads so this
is gonna be making you at least ten thousand as i said we've got clients who literally pay us over
50k based on their roads based deals every single month so i'm giving you a kind of a realistic idea
of how many you'd actually need to sell based on this number here so you'd only need five super
high ticket clients to make this and so if we want to change this we can actually change the
date here so we can actually change this so let's say we wanted to we're more established agency
and we wanted to sign up mid ticket clients there we only need to be doing six out weeks of the day
two large clients and we're going to be able to sign them up at a much higher meeting set rate
at a much higher close rate because we're going to have case studies and testimonials that we can use
and leverage to sign up those clients let me just set this back to to where it was before and let's
just move on to something else so we're going on load ticket there and let's get this back to ten
thousand because most of you are watching this do wanna reach ten thousand sorry and let's look at
that realistic data so let's just move on to this area here i wanna move on to expenses so i wanna
give you an idea of when you're actually making this amount of money some of you might be thinking
okay jordan it's all well and good when i'm first starting out i can stick to 17 outreaches per day
that's pretty easy anyone can do that but what about when i'm actually fulfilling this service
itself what about when i'm actually doing the work that it takes to to make these clients happy well
of course we're going to start outsourcing we're going to build a team when you get to the six
seven client point you start feeling a pinch where you can no longer really do sales outreach and you
need to just focus on service delivery now at that point we need to outsource our service delivery we
need to build a team and i would always recommend hiring somebody full time if you can do that
now across the board with our agency and other agencies we've seen that your service delivery
fully outsourced normally costs you around 20 of your revenue especially if you're paying your
ad specialist some kind of incentivized deal when they're getting a percentage of what your
clients pay you as well so on the basis of us making 10k a month we're going to be paying out
on average around 2000 pounds you absolutely should not be paying more than 2 000 pounds
out for service delivery if you are making 10k in your agency let's just take this another step
further let's say you didn't want to be doing sales at all let's say you were starting this
business because you wanted to completely pacify your agency and not do any work well if you wanted
to outsource your outreach as well you want to hire somebody in your team a sales executive
we have seen on average this costs around 15 of your revenue okay um whether that's you charging
a giving them a 10 commission rate and then giving them a small base salary as well we see that it
averages out around 15 revenue so you're probably going to be paying around 1 500. so what that
actually means is if you are selling the service yourself still let's say you're not doing sales
you're going to be making 8k a month profit as an agency owner that's with you selling but if
you don't want to do any work at all at this point you've worked for three months to make 10k you've
stuck to your sales targets you've outsourced your service delivery and your sales and you've
got a sales executive at very very conservative numbers very very realistic numbers paying people
well so they're happy and they're gonna stick with you forever you're gonna be making six and
a half thousand pounds a month profit doing no work whatsoever it's pretty insane right okay
let's just bump these numbers up a little bit more before we end this um i just wanted to give you an
idea of just how realistic this is so 100 000 a month okay we hit that number at the end of
last year now for you to be doing this now let's just say you want to do this realistically within
even if you said 24 months okay 100k within 24 months this is again very conservative in fact
we can actually change this so we're going to make this a little bit let's just say this is an
average client of uh 2000 an average client is paying you 2 000 okay so we need to make this
um in fact we won't do two thousand we did a three thousand because that's the figure we have there
okay now our average client actually probably pays us around
five to ten thousand um and we're going to change these close rates okay now our close rate is 60
and so that means we're going to times this by i don't even know the data there okay so
quick maps we're going to do 50 just to make this nice and easy for me okay and we're going to
change that doesn't need changing okay and we're gonna change this meeting set rate to five percent
you will easily get a five percent meeting set rate if you start building a personal brand you
don't need loads of followers all you need to do is make sure you're posting content on your page
even if it's just you doing some work put some ad results change your bio have a call to action in
there i help x business generate more revenue per month through strategic facebook ads whatever you
want to put something like that making it up from the top of my head okay so that times 50 uh that
is so it's going to be around 20 outreaches per week let me just actually check that so it's 21
times 0.05 which is 5 yeah that's cool um so then we don't want to make sure this is
actually correct as well so that is e16 divided by five cool so that is four outreach per day
this is you as an established agency owner with an average client of three thousand so if you are an
existing agent owner you want to scale up to 100k within the next 12 months you need to be doing
four outreaches per day if you've got an established personal brand not loads of
followers just making sure you've got content out there you've got a 50 close rate these are just
these are just stupid numbers okay anybody can find their time to be reaching out to four new
companies per day especially if you've got case studies and you're going to need case studies to
start hitting these numbers like we are but if we break that down we start looking at our expenses
here and it looks this is a little bit crazy okay so we start looking at the ad specialist as 20
of our revenue 20k we're paying out per month now this number uh gets a little bit skewed
20k for 100k to ever revenue now realistically you're probably going to be paying out a lot
less than that realistically pay out what did we pay out this month let me have a quick look so
this month we paid out 9 000 pounds for our staff for our ad specialists including their commissions
to make well over 100 000 in the agency um so this number is getting a little bit skewed kind of at
this at these figures this calculation probably only really is realistic for a kind of a smaller
agency the sales executive this is more realistic though because if you have an appointment setter
you're probably paying five percent which is what we pay and then if you've got a closer you'll be
paying out 10 reoccurring as well at the moment we're doing the most of the closing ourselves
sometimes it goes to our sales team but when we've got time we will do the closing so the maximum
you'll be paying out is 15 so let's just say this is the absolute maximum you'll be paying out as
an agency owner to completely outsource your company you'll be making 65 000 pounds per month
profit can you imagine a lifestyle on 65 000 pounds okay guys i hope this video has
been valuable to you let me just get this back up here i just wanted to give this give you a proper
breakdown realistic targets that you can actually follow i want to get you guys pumped up write down
based on what you've watched today write down the targets that you need to add to and stick to them
the reason why you don't see all these monumental amounts of agencies who are starting out being
successful because they cannot stick to targets they cannot remain resilient and i think it's
because agency owners don't actually understand the numbers they think if i just blindly outreach
10 companies per day and i don't really do lots of personalization and i don't really put the time in
and i haven't signed up a client within one week then it's not going to work for me
but if they understand it when it's broken down through real data that we have collected then
hopefully it's going to be the push that you need to actually be consistent with everything that
you are doing now if i can give you one piece of advice about outreach on here obviously i'm giving
you very vague this is outreach numbers that you need to follow i would advise you following
a multi-platform strategy reach out to people on every platform you can find them on and make sure
you are personalizing every single message that you put out to a potential client put a personal
compliment in the first line that could only be said to that specific business so they do not feel
like you have copy and pasted every single message it is way more valuable to send out 20 completely
personalized outreaches than send out 100 unpersonalized copy and pasted messages so make
sure you do that that's the endless video guys go make some cash and i'll see you soon cheers