you you might be looking at me like oh my word what's going on she picked up a curling iron
today right well you guys i have a photo shoot today and i may or may not have other people
in the room with me that are that are also filming you guys can come over oh do it do it
oh it's in my coffee
oh my gosh come on over come on over and show everybody this is what hey hey
this is uh this is the crew that is that's doing the photo shoot so we're just actually having some
fun and um we're just gonna get into it let's get into the meat and potatoes thanks you guys
oh my gosh thank you i mean it's like your guy's fault i look so good you know what i'm saying
so first things first if you're watching this on youtube do make sure that you click on the
subscribe button and the bell so you get notified when new videos come on you guys know the drill
because not only do i know my stuff it can actually help you move the needle
on your business i'm not a guru that's just touting stuff they don't do themselves right
because of that you can can subscribe to the video or to youtube itself when you comment
on the youtube videos and are subscribed one single person every single week is going to
win something so one person every week not only just because i tell you the stuff and and show
you how to do things the right way but also just because you're subscribed and commenting on the
youtube video one person's gonna win something every single week okay you guys so let me get
rid of that let's get into the meat and potatoes actually i want to say hi to some of you guys
oh my word beautiful love the hair thank you misty good morning martha good morning to you
yay we got a big yay michelle morning blessings same to you michelle claudette good morning
claudette this is fun i love the dress man this is one of my favorite dresses you guys
lorna good morning claudette you look beautiful ah shucks graham and thank you good morning
martha good morning graham brit britt good morning ladies martha always stunning oh you guys nicole
hey hey miss martha amanda good morning good morning to all of you guys man i love you guys
let's go ahead and get in the meat and potatoes of today's video okay
so what we're going to talk about today is is it worth it to create a lower priced course
this is a conversation that i've seen sort of like out in you know facebook world and
online and in different videos and stuff like that and some people say man don't make those
cheap courses because then people don't do them all right well let's work with that let's work
with that now what we understand is that whenever you give stuff to people for free yeah sometimes
people aren't actually going to do that thing but whenever you give things to people for free
you're not worried about them actually doing the thing you should be giving them the quality of the
thing that you're giving them for free they should be able to consume that content within 10 minutes
do you hear that within 10 minutes better if it's five minutes that's why checklists
things like that are fantastic as a freebie okay because you're not trying to get them
straight all the way to their goal with a freebie because what they're going to see is they're going
to see okay well this costs no dollars why is it going to get me to my goal i don't believe it's
going to get me to my goal even if you actually did take them to their goal they're not going to
do the thing and they're not going to be able to go where you're trying to take them right and then
they don't get the transformation that you're talking about right so our freebies should be
just that it should be the something that they can consume in 5 or 10 minutes moves the needle right
there for them so one of my freebies is the the only things that you should be paying attention
to that's what it's called and it's basically it helps you keep track of the different posts that
you're making every single week it helps you keep track of the calls to action that you're
making the times of day that you're making them and then it also has you keep track keeping track
of what that does so what the results were from those posts so then you're not tracking yourself
based on somebody else's metrics and you're not tracking yourself based on somebody else's data
instead what you're doing is you're tracking your own success based on what you did
if you want that freebie feel free to go ahead and jump into my group heart centered and successful
with martha creachy link is in the description of the video now low-cost programs now let's move
up right this is what russell brunson calls the value ladder so anybody that's been in this world
for any amount of time probably understands the concept of a value ladder it's
where you have your free thing that's the intro that's who is this person how does she talk is she
my kind of person right because we're not going to be everybody's cup of tea and that's totally fine
you can build a complete business on just people that enjoy your cup of tea you see what i'm saying
doesn't you don't have to be everybody's cup of tea not everybody it's that's the perfect way to
destroy a business if you try to be everybody's cup of tea there's that now low-cost programs
what those are for you guys don't get it twisted people are like they try to make their signature
program their meat loaf they're like their big thing the thing that creates that huge
transformation for people they try to make that into a low-cost program that shouldn't happen
the low-cost program should be where you tackle one thing you tackle one thing that's going to
help push the needle for your people and whatever that looks like for them and then it can be
anywhere from 27 to 97 bucks completely up to you i built a massive business on something that cost
sixty seven dollars okay we were making a hundred grand a month just on something that cost sixty
seven dollars so don't feel like you have to be making these big five ten thousand dollar programs
because you guys what are you and i after are we after dollars or are we after impact because if
we're only selling these big things then only some people are going to be able to be impacted by you
only going only some people are going to be able to be transformed by you in what you're teaching
them how to do i mean if we're really seeking impact really and truly if we're seeking impact
then we need to be able to have something at every step along the way now as we develop people then
they'll be able to get the higher ticket thing if they decide to if they choose that that's for them
but we've also got something for them down here that's going to help push the needle on being able
to move to the next step and move to the next step and move to the next step and these things have
massive value inside of them there is value in smaller courses in courses that have lower ticket
prices there's massive value in that and dare i say i'm not trying to shoot all over you here
but i'm gonna say we need to be doing that because if we truly do want to impact the world in a
massive way we need for everybody to see it as accessible and we need to help them and we need
to help move them along i mean how many of you you're not ready to buy a three to five k program
if you don't know how the person teaches if you don't know if they really even know their stuff
right so the stuff that we teach in hbr this is teaching you how to be able to create these
different things and also how to set yourself up as an authority so they know that they're that you
are their person as they're going through this this ladder of products that you have for them
that's what we're doing here we're we're calling our people in and then we serve them and then
they know that they're our people and then we what is the quote that i say all the time
before you ever invested in me i've invested in you long before you ever invest in me
i invest in you long before you ever invest in me and that's my free trainings that's my stuff
that i do that's my keeping my fingers on the pulse of where you are and being able to see
oh they look like they might need something you guys have seen me do it a million times
i'll pop in with a video like i've been hearing this so here let me go ahead and answer this
it's me paying attention to you guys and serving you guys and then you guys are like well yeah i'm
going to get a course from her because she got me she's already reached her hand into the fire to
pull me out i know she's here for me it works the same with your businesses you guys in hbr that's
what we teach you okay so for those of you that are not in hbr yet i'm running a flash sale on
it today so hbr is half off today let me go ahead and do and it's because of my photo shoot um so
what you would do in order to get into hbr i'll tell you a little bit about here what you do in
order to get into it is you're going to go to my facebook business page live in a dream with martha
you can message me the words case study you could message me the word photo shoot you could say hey
girl you could say rainbows and unicorns you could say them dark curls look great you could
say whatever you want to say right and then we'll have a chat because it's not a robot that's going
to respond to you that's what i'm trying to say to you you could say whatever you want you could just
put a period in there if you want it's not a bot it's a person that's going to respond to you okay
we're going to go through a couple questions to make sure that it's a good fit for you and then
i'm going to go ahead and give you the information you'll get the details of the program and you'll
say i'm in or or i'm out understand it's totally okay either way i'm not going to put you in some
sort of virtual headlock i don't teach you guys to sell that way and i'm definitely not going to t
i'm not going to be doing it to you myself that's not it's we don't we don't do that here okay
so what we're going to do instead is i'm going to give you the details and then you're going
to say yay or nay just understand that most people whenever they say nay come back six
months later and say man i wish i would have done this before just a heads up it's half off
until midnight tonight if you're already in hbr my suggestion is to let your friends and family know
about this half off thing because it's going to be going up to its normal price because of all
the things that come so hbr has not only do i teach you how i built my own business from home
in five to ten hours a week okay i teach you how to build multiple income streams around yourself
in service to your people so you never come across as salesy sleazy or weird
i teach you how to find your your purpose your place in this world
and then be able to live it out loud and create services around that so not only are you building
a business from home but you're straight up inspired every single day you wake up inspired
you wake up to messages from people saying oh my gosh my life has changed and that's because you
showed up okay now we do group coaching every single week we have a coaching staff where you can
email us anytime that you want to email us that you have any questions we have an e-commerce site
coming live here pretty soon where you guys get to sell your stuff with no extra monthly charge you
pay once for hbr and you're in for life that means you have group coaching for life you've never seen
that before by the way do me a favor and try and find somebody that does group coaching for life
you guys we show up and we serve i model to you precisely what i'm showing you how to do
every single day you'll see that so my suggestion is to sign up for hbr because it's half off until
midnight tonight i'm going to get out of here i love you guys more than you know see you later bye