Do you want to generate leads or phone calls on autopilot by ranking your local business
videos on YouTube?
Ranking a local business video for your town or city is much easier because there's much
less competition.
In this video, I'm going to show you how to rank locally on YouTube so you can generate
leads and phone calls on autopilot.
Hello, my name is Herman Drost.
If you want to grow your audience on YouTube and generate traffic leads and sales on autopilot,
hit the subscribe button and click the bell notification icon so you'll be notified whenever
I upload new videos.
YouTube has that potential to be a lead generation machine if you follow the correct steps.
We're going to go into some of the benefits first.
I've mentioned that it was less competitive, because if you're on Tiny Town, USA or Tiny
Town, India, or whatever country, and you're the only person with that business in that
town, other people that are your competitors don't know anything about YouTube, then you
can capitalize on that area.
It's easy to dominate your area.
Another great benefit is that you don't need thousands of subscribers on your channel.
If you're a dentist and a root canal-- What's a root canal cost these days?
I think I had one done a few years ago.
Man, that was really painful.
I think it cost $1,000 or something, or $700.
If that emergency dentist thought one customer that needed one root canal, say, it cost $700,
then you don't need many customers to bring you business.
Plus, dentistry, it's pretty expensive.
I think I had a root canal, and then I had a cap put over your tooth.
I think that I came to about $1,500 or something like that.
One lead could be worth $1,500.
Therefore, you don't need thousands of subscribers subscribing to your channel.
If you're a small business, you want to generate leads or generate phone calls, then YouTube
is a great platform to do that.
Let me give you a couple of examples that I've work with over the years to show you
that they're ranking for their local business.
This is actually Greenleaf Tree Service Reviews Bowie, Maryland.
This is where I live.
This a tree services.
If I put "Tree services Bowie Maryland" into the YouTube search box, then, his video, which
is a review video is at the top of YouTube.
I got them to cut down one of the big trees in my front yard.
I think he charged a couple of thousand dollars.
You don't need many customers to generate some leads.
Another customer of mine is the Omelette Chefs.
I also did a review video of his here.
He does in-house catering.
If you want to get breakfast in your house for some guests, you just call them up.
A bunch of chefs comes to your house and they put on a beautiful breakfast or dinner, whatever.
Web Design Laurel Maryland, or a custom website design.
You can see it's number one on YouTube for Web Design Laurel Maryland.
I put the phone number in there.
Also, in the thumbnail, as you can see here, I put the Web Design Laurel MD and then the
phone number.
People see the thumbnail, they don't even have to go to the website to call, they can
just put it straight into the thumbnail.
Those are just some examples of different local business people that are using video
to generate leads.
Let me go into the steps for ranking a local business on YouTube.
Step one is you've got to identify a specific keyword phrase that you want to rank for.
Say, like the tree service, I focused on the keyword phrase "Tree Services in Bowie Maryland."
Then, once you identify the keyword phrase you want to go after that people are searching
on, you also want to look at different ways that you can use that particular keyword phrase.
Instead of saying "Tree Services City of Maryland", I would do "Best Tree Services in City of
Maryland", "Maryland Tree Services".
You can even possibly create different videos based upon different titles that you use.
Then, if people are searching all those different combinations of that title, then you could
have a different video or slightly different video.
You can use the exact same video that you originally produced, but then change it a
little bit so it's not going to be duplicate content.
Because YouTube is clamping down on duplicate content.
If you took the exact same video and same video file, same content, you're going to
upset YouTube.
Check the link in a card to watch my video on duplicate content.
Probably best is to take that original video, change the file name, and then we put a different
intro at the beginning, a different outro at the end.
Say, for instance, you are Bob's Coffee Shop.
You could do "Bob's Soffee Shop Annapolis, Maryland", "Bob's Coffee Shop in Annapolis
Maryland", "Annapolis, Maryland Bob's Coffee Shop", "Best coffee shop in Annapolis Maryland".
All these different combinations, you can use.
Once you've identified that keyword phrase-- You can use different tools too, but I would
say the best tool is just to go to YouTube search box and then try some different combinations
in there.
You can also go to those places like those directories online, like Yelp.
You can look at those titles, get some idea, what title you can use and maybe do different
combinations.
You can also use the Google Keyword Planner for your research.
I think the YouTube search box is good.
Then also, look at some of those directories to get some idea of what kind of title you
should use it.
Step two, you want to research the competition.
Put your keyword phrase into the YouTube search box and see if there's other people, other
businesses that are your competitors that are ranking already for that particular keyword
phrase.
If the whole page on YouTube is full of your competitors for that specific keyword phrase,
then definitely go after a different keyword phrase.
That was "Bob's Coffee Shop Annapolis, Maryland", and all the videos on that page are going
to be targeting the same keyword phrase.
Instead, you would say, "Well, let me try best coffee shop in Annapolis, Maryland".
You just want to check out your competition, but look at what's there.
If there's nobody in your town that has a tree service, or is an emergency dentist,
there's no video up there, that is a great opportunity to jump in there and create a
video for your business.
Step three is to write out several optimized titles.
Instead of "Bob's Coffee Shop Annapolis, Maryland", you do "Annapolis, Maryland Coffee Shop",
"Best coffee shop in Annapolis, Maryland", all these different combinations.
The good thing is, if you're the only emergency dentist in your town, you could put all those
different keyword phrase combinations into your title, and then weave them into your
description.
Maybe create three paragraphs that talked all about your dentist service.
You repeat the title in your tag, and then you put on all those different combinations
in your tags.
The possibility is that you could rank for multiple keyword phrases because there's no
competition.
It was highly competitive, probably other businesses are targeting the same keyword
phrases, but if you were the only one, then you could dominate your particular town or
city.
Create several keyword-optimized phrases, put the name of the city first, and then I'll
put "Bob's Coffee Shop", then your city and state afterward.
Instead of Maryland, MD, you could put the whole word Maryland.
You can try MD, you can try Maryland.
If it was New York, you could do NY or the full words New York, or New York City, et
cetera like that.
Step four, create the video.
What kind of videos should you create for your local business?
I think the most popular ones are review videos.
They're probably the easiest to do.
Let me show you some review videos that I did for a number of businesses.
This is a directory I created.
A lot of these here are like Omelette Chef's Catering, Metro Remodel & Design reviews,
Pirate Adventures.
You've got photography, plumbing, bakeries, all these review videos.
Let me play this one and see what works.
[music] Female Speaker: We're thrilled by our most
recent five-star review from someone that just experienced our great customer service.
Our team works hard to go the extra mile for everyone, so this type of review is very rewarding.
In short, we work extremely hard to provide the best service, and we're proud to say according
to our reviews, we're doing a great job.
We're confident you'll appreciate our unmatched quality and attention to detail.
Your satisfaction is our biggest priority.
We'll work very hard to get it.
Thank you for taking the time to visit with us today.
We look forward to speaking with you.
We're only one call away from serving you.
Herman: That gives you an idea of review videos that you can do.
You could just create a video, start off just addressing some of the main questions that
the customer have for the business.
Maybe look at some of the Yelp reviews or Google reviews that are online for that business.
Most businesses have them.
You can just pick up that Google review or that Yelp review and put a few of them into
the review video, and then showed in that review video, you end up with a call to action
at the end.
Click the link in the description below to get to the website, or if your channel is
YouTube partner status approved, like you have 4,000 watch hours, 1,000 subscribers,
then you can associate your own website with your channel.
If you're a local business and you're part of the YouTube Partner Program, then you can
link in a card or at the end screen to your business.
Otherwise, if you don't have that, you just tell, "Hey, click the link in the description
below your video" and people know that to check it out.
When you put that link in the description, make sure it's either at the very beginning
or at least within the first three lines under your video, because if you put it after the
first three lines, then they're not going to see it right away while they're watching
the video.
Make sure that the website link is also the full website address, don't just put BobsCoffeeShop.com.
What I did in my review videos, I even put the phone number in the actual video.
You could do it preferably at the end after you've given them the information.
Another type of video would be testimonial videos.
You could just do all testimonials, get them off Yelp, Google Local or Google Reviews,
do four or five testimonials.
The video itself doesn't really have to be long because people don't have great attention
span.
I would say a couple of minutes, two or three minutes is actually enough to convey the information
and then a quick strong call to action.
Another type of video that you could use is a top 5, top 10, top 20 questions that customers
ask.
Will I get a guarantee with my service?
Do you offer money-back guarantee?
What are the top services of your business?
What are the pros and cons of drinking your coffee?
If you are a business owner, then already, you know the questions, then if you're doing
it for a business, you can just ask them what are the most common questions that people
ask about your business.
Just make a list of 10 or 20 questions, then each video could be just addressing one question.
Do one question and do a two or three-minute video answering that question.
Then you've got 20 videos that you can put on your local business channel.
Step five, you want to optimize your video.
Create a thumbnail that addresses the business.
It could be Bob's Coffee Shop.
You could also just have a phone number in the actual thumbnail.
As I mentioned before, when people see the thumbnail and they see the big phone number
on the thumbnail, then they don't have to go to the website.
They don't even have to watch the video.
It's like a display ad on YouTube.
Then, they can just call from your little image ad that's on YouTube.
Sometimes what happens, these videos also appear in Google.
Then, if you're lucky, that video, that image ad, you'll be the only one that appears in
Google from your town.
When you're optimizing your video, put that keyword phrase that you've identified, put
it in the title, put it in your description.
Summarize what's actually in your video.
Then put your phone number in there, put your website in there.
You want to also put your keyword phrase in the text, and putting different combinations
of your keyword phrase in the text so you might be able to rank for multiple keyword
phrases for your town.
Maybe you can even put your website address in the thumbnail itself.
Step six, publish and promote your videos.
This is self-explanatory, but I would say share it on your social media sites, Twitter,
Facebook, LinkedIn.
If you're a business owner, you're probably on LinkedIn.
You're can actually embed your video in a LinkedIn post, embed it on your own website.
If you have an email list for your business, then announce it to your email list.
If you have Google My Business, which is a free service that Google has for local business
owners, build a profile on Google that shows up for your particular business.
Let me show you an example.
This is a realtor broker, Jack Cooper Realty.
Here's his website that I created for him.
Over here, you've got this Google profile.
If somebody looks for Jack Cooper Realty, then immediately, they've got photos here,
the website.
You've directions, and then they've got the phone number.
It's almost like a website itself.
Then, you've got reviews from the web, you've got reviews from Zillow, you've got reviews
from Thumbtack, you've got Google reviews.
That's an example of a free Google listing that shows up, takes up the whole right side
of the page.
That can be very powerful because people see your whole information there.
Also, you've got Google Maps is another one.
Take the Google Maps, the directions to your business, and you can embed the Google Maps
into your own website.
It'll give you the HTML code.
When people go to your website, you can actually embed the Google Maps in the website.
Probably hundred of directories, paid directories and some free directories, that's another
whole area where you can promote your local business.
Flannel Guy is saying, "Setting up a Google business page helps with Google rankings especially
if you get a lot of positive reviews on that page."
Absolutely.
You can actually also use that same video, you can repurpose that video, not only to
put it on your blog or your website, but you can use it for, say, Facebook video ads.
You can also do that, the same thing with AdWords for video.
Google has a service called Adwords for video.
You can also target a radius around your particular business.
Then you can create a video ad and use that to drive business to Bob's Coffee Shop in
this example.
Step seven is just to track your rankings.
Go into YouTube analytics and you can see where the traffic's coming from, you can identify
the click-through rate on your thumbnails, you can identify the watch time, you can identify
the audience retention, how long people are watching the video, you can see what keywords
or keyword phrases people enter in YouTube to find your particular business, you can
identify the subscribers.
In YouTube analytics, you definitely want to look at your audience retention, at your
click-through rate.
If you've created a lot of videos, just try to improve on each video until you get better
and better and you get more high-quality videos, will attract more customers.
One of the top ranking factors is video quality.
A good quality video, high-definition video is much better than a poor quality video.
The big takeaway is that if you're a local business, there's much less competition in
the local business area than go for a big city or the whole nation.
Let me ask you a question, do you want to get even more eyeballs on your local business
videos?
If so, watch my next video over here on the top 10 ranking factors for YouTube videos.
Thanks for watching and I'll see you in the next video.