In this clip we are gonna talk about the best Google search tricks for 2020 and
beyond- but before we do don't forget to hit the subscribe and bell button if
you're coming from YouTube and if you're coming from any other channel don't
forget to subscribe if you want to grow faster because that's what we help you
do. Alright so check this out if we're looking at my screen
if you're watching on video right now what we're looking at is Google search
console. Google search console - what I like about is it's free but the second
thing is you are basically able to open a report. If you go to performance
section over here you can just hit open report and then over here I can
basically once I hit the the total clicks total impressions average CTR
what I can do is I can sort over two pages over here and then I can just
export this and I can look for the pages that have a high impression count but a
low click-through rate so you can see for 15 free SEO tools to improve your
Google ranking what I can basically do here is to say hey you know what point
one percent CTR I'm getting five thousand clicks from it well if I can
get it to like a 1% CTR that's 10x guess what I can now go to well
fifty thousand clicks okay so that's just an easy way of getting more traffic
based on what you already have. We do have a tool for this it's called click
flow and so if you're like a larger website it doesn't make sense if you
want to manage it be able to test titles and descriptions at scale so click flow
allows you to do that you can check it out we have a freemium version if you
want to check it out. Also what I like about Google search console too is you
can actually insert your insert pages for indexing too so I'm going to show
you in my next tip I'm gonna show you why that's important but being able
index pages on command is important and then looking at your sitemaps looking if
there's any issues with your sitemap coverage another enhancements to it
they'll show you mobile usability job postings logos site links etc and you
can also look at you know manual actions and any issues that you're facing so
it's like good it's like an SEO suite that you have it's different from Google
Analytics because this one's focused on kind of your search visibility so that's
one thing you want to do you want to make sure that you have this free tool
to help you and if you have speed reports coming on as well to show you
the sections on your sites that are slowing down because speed is very
important when it comes to SEO the next thing I want to do is I want to talk
about FAQ schema markups and basically what that allows you to do is occupy
more real estate on your Google search engine result page so right here I
search for hrs review and age is an SEO tool so you can see here as I
scroll down you know there's Authority hack or PC magazine so you see these
these top three results over here there's only it's only the result right
sure there's a rating the snippet over there people also search for this and
you can see there's a snippet be low that okay what does a trife's use for
how much does hrs cost and then you come down you come down and what happens look
at this one over here so this Matthew Woodward result the one at the top over
here you can see there's a rating it's five stars okay so there's a scheme up
mark up there on the five stars and at the same time well look at this she has
his own little uh little FAQ section haleh's hrs domain rating calculated
what is a good hrs rank all this is in here and he can write whatever he wants
in there but he's occupying more real estate in there and he has said I had
him on my podcast on the growth everywhere podcast his click the rate
was previously let's say average of three percent or so after he added this
the click-through rate jumped up to eight percent that's a two point six six
X increase so you are able to basically occupy more real estate well guess what
if your CTR goes up you get more traffic coming to your website that is gonna
help you grow okay so that's those are just like a couple of things you can do
from a Google search perspective and the other thing I would say is this it's
really important you can use something like Google PageSpeed insights so if you
just search Google PageSpeed you can measure the speed of your page and you
can look at certain things like time to first paint all these things that are
important for you in order to enhance the speed and enhance the user
experience of your site you can use GT metrics as well GT metrics is another
kind of speed tool that will show you what's going on and what areas are kind
of slowing down the loading of your site so when I think about this when you
combine all these together you can buy Google search console maybe you're doing
title tag Meta Description testing you're getting some wins there maybe we
can get like 10 to 20% of your traffic there when you optimize your speed if
your website's really slow sometimes I've seen websites
increase their traffic by as much as 50 percent so that's another you know 50
percent was twenty percent and then you start to do these schema markup swear
let's say you double your CTR maybe we're gonna add another like you know 10
percent in traffic all of a sudden you just added like 80 to 90 percent in
traffic to your site and guess what that compounds a lot of people run a be test
when they're doing confer novelisation they're spending a lot on
advertising that's fine so you spend so much money on SEO you spend a lot of
money on content maybe you spend money on link building as well on salaries as
well why are you not you know taking it further why are you not testing when it
comes to SEO so doing these things is gonna help you take you to the next
level I do also like using other tools like
hrs as well hrs that definitely or SEM rush as well when you look at those two
tools they have their uses right so you can look at the content explore in a
chess context for will basically allow me to see you know how I'm doing when it
comes to refreshing my content because that helps how often I'm publishing
content how often like my competitors are publishing content I he seen my
traffic value how much is going up and out like I want my traffic value to be
continuing to increase which is basically the value of my site if I were
paying for the traffic from Google also when we think about Google these Google
search tricks right what else do we want to be doing well we don't want to be
tricking really what we do want to be doing is want to be doing the things
that are ever going for the long term so you know Brian Dean's got his skyscraper
technique which is you know writing really good pieces of content that will
stand the test of time you know keyword research doesn't go away you can
definitely use uber suggests you can use hrs for it you can use SEM rush for it
all of these things combine when you add them together they become something much
bigger and these things when you when you compound them will help you grow
your traffic a lot faster and a lot of people just tend to forget about these
things so something you just need a reminder on these are the right things
to do let's not forget about the fact that if you have a podcast submit the
podcasts to Google Play so your podcast will show up in the search results and
Google automatically transcribes them right now so Google's gonna favor their
own properties and guess what you're gonna get more traffic you're gonna
benefit from it if you're already doing podcasts then it's not hard for you to
take five to ten minutes or so just submit it to Google Play that's gonna
help go a long way voice search - don't forget about optimizing for you know the
rank 0 positions this is all there's a lot of scheme my stuff that you need to
be doing from an SEO perspective I will tell you like when I look at some of the
stuff that we do like sometimes I'm just like well we need to be doing a lot of
stuff around schema right if you look at my come back to the screen over here we
look at a lot of these have 5-star ratings and then there's the little FAQ
box that that Matthew Woodward has the more attention the more real estate that
you can have the better that you can have on a search result
page the more important it's gonna the more helpful is gonna be for you and
here's one more thing you need to take into account the zero click results have
now gone above fifty percent meaning the number of people that reach a search and
result page and don't click on anything has increased beyond kind of you know
what the organic clicks are so you know Google's continued to make more money
they're kind of increasing the more clicks coming to there and they're there
their properties and 0 click searches means you need to pay attention to on
SERP SEO meaning that if you're answering a question there maybe you say
hey by the way check out check out NOAA's blog doc the check out knows blog
for more tips on how to tie a tie for example so you want to be able to kind
of brand yourself a little bit on the search result pages because it's
becoming more and more difficult to do SEO the number of clicks where people
are actually going to non Google properties that's actually decreasing
and continues to decrease alright so I want to go a little deeper on this topic
so check this out in this video I'm going to show you how you can build on
some of the SEO opportunities that you already have so looking at door - right
here if we're door - we are ranking for 1.5 million keywords over here the value
of their traffic is 3.1 million dollars a month which means if they're paying
for all the traffic that they have currently going to their site they would
be paying 3.1 million dollars a month for it now let's take a look at the
organic keywords that they are ranking for and what I like doing with href and
we do this with potential clients as well is we like looking at keywords that
are ranking from number five to number thirty so these are the keywords that we
want to pounce on these are the ones that we want to figure out okay can we
do more with this can we combine things together and build them into something
stronger because I always like to talk about repurposing content and making
things stronger so doordash again they do food delivery so let's take a look at
the stuff that the ranking for look at number two right here they are ranking
for a keyword called food delivery and the volume here is one hundred ninety
six thousand searches a month and the position is number five in google so if
you google google click-through rates you will know that once you are out of
the top three positions your your click-through rate drops by quite a bit
so if you're number one number two number three number one can get as high
as forty to fifty percent click the rate sometimes
eighteen percent or so you can look at the different studies out there but our
idea here is that we want to look for keywords that are ranking number five
and number thirty in Google because we know we are within striking distance of
getting it to a top three position by building more links so that's how you
pounce on some of these opportunities at the same time you can also look at these
pages too and say if I'm ranking number five for food delivery can I take a look
at that page and can we add more keywords to it can we have more things
linking to it internally can we do can we build more links externally as well
there's a lot of different things we can do eight reps gives me a guiding point
to work off of look at this one do every near me food delivery Chinese delivery
nari should we have a main hub page that has called delivery near me and then you
have all the subcategories in there like Chinese delivery
Little Caesars delivery Dunkin Donuts delivery that's how you pounce on some
of the opportunities you can take a look at your Google search console as well
that's for free take a look at H reps but you want to make sure that you're
doing this at least once a quarter so do auditing your current SEO auditing the
the current content that you have I think about what you can do to make it
better because I always talk about using repurposing frameworks out there this is
just one thing you can do when you're trying to figure out okay what are some
keywords I should go after more and you can also supplement this with the paid
advertising campaigns that you have going on through AdWords that's going to
help you because you can see which keywords are really profitable for you
and you can choose to axe things double down triple down whatever it is exactly
so let me know what you think below in terms of what you what do you think I
might have missed from a Google search kind of tricks perspective and what you
particularly enjoyed and don't worry we'll get back to you and if you want
more videos like this don't forget to check out the next video because it's
gonna help you grow and whatever channel you're coming from don't forget to rate
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I will see you tomorrow