- You're writing all these blog posts,
but for some reason you're not getting any rankings,
and search traffic from Google.
And you know what?
Today, I'm gonna share why that is and how to fix that.
Hey everyone, I'm Neil Patel.
And today I'm gonna explain the number one reason
your blog doesn't rank.
(gentle music)
Before we get started,
make sure you subscribe to this video and this channel.
So that way when I have more videos like this
you'll get notified.
Now, quick question for you.
How many blog posts are you writing a week?
Is it one?
Is it zero?
Is it 10?
List the number below, I'm curious.
The real reason I'm asking that question
is because blogging is no longer a quantity game.
When I started blogging
there was less than 30 or 40 million blogs.
It was a smaller number.
Now there's over a billion blogs.
Just think about that.
A billion blogs on the web.
That's roughly one blog for every seven people.
Do you think we really need all those blogs out there?
No, of course not.
That's why blogging has shifted from a quality game
versus a quantity game.
When I started you can just crank out tons of quantity,
you'll do well.
And now if you do that, you won't do well.
So I'm gonna break down the formula you need to follow,
step by step.
If you wanna write content that ranks.
Step one, head over to Ubersuggest.
Step two, once you're at Ubersuggest,
type in a competing URL.
So take any one of your competitors
that you know is doing really well,
type in their URL into Ubersuggest.
Step three, you'll see a overview page.
This will show you their traffic, all their search terms,
within the region you're targeting.
So on Ubersuggest we did a search within the United States.
You'll see that URL's traffic just for the United States.
You can always switch the region.
But the reason this tool is built this way
is because your customers are probably coming from
a specific region versus from everywhere in the world.
On that page I want you to scroll down, click on Top Pages.
When you click on Top Pages
it'll show you all of the most popular pieces of content
that your competition's written about,
their traffic to each post,
and when you click View All under their estimated traffic,
it'll show you all the keywords
that are driving those visitors.
Now, the next step I want you to follow.
You're looking for the keywords
that drive in a lot of traffic, the most volume.
Have a low search difficulty or SEO difficulty number.
Ideally under 50.
And you're looking for keywords
that have a high cost per click.
So, in general if it's over a dollar
or two, three dollars, the better.
When you find these keywords, those are money keywords.
I want you to go and search for 'em on Google.
Which is the next step.
So go to Google, do a search for one of those keywords.
When you do a search, read all the articles in the top ten.
When you read all the articles in the top ten
it'll give you a good understanding
of what Google is looking for
for the articles that rank for that term.
Especially if you wanna rank for it.
The next step is write a much better article.
I'm not talking about something that's double,
triple the length.
I'm not even talking about 10 times the length.
Yes, you want something that's longer and more in depth.
But it's not all about length.
It's more about thoroughness.
Did you cover every aspect of that article, that topic?
For example, if it's making a pizza,
do you talk about the crust?
How the water effects the crust and the taste.
Is it better to use bottled water or tap water?
How should you cook your pizza?
Do you cook the dough first and then put on the sauce?
Do you cook through your dough a little bit,
then take it out of the oven, put on the sauce,
then the toppings?
Like, what's the process?
By breaking it down step by step
to even what kind of oven you should use.
Where to put the tray in the oven.
In the middle, at the top, at the bottom.
How long you should cook it for and the temperature.
Should you use convection oven?
Non-convection oven.
All these uses are so specific
that when someone reads your content
the article is amazing.
They're like, oh my god Neil, I got so much value out of it.
And that's the key to creating an amazing piece of content.
That's how you write content that gets traffic.
It's not about producing quantity.
It's about producing quality.
And the last step I have for you
is when you're producing these content
email all the other sites that you source, right?
The sites you're linking to.
And tell 'em, hey John, I linked out to your site,
love what you are doing.
Linked out to you my latest pizza article.
Check it out here.
And there's a good chance
that they'll share that article on the social web.
Once you follow this research process
you'll do much better.
And this is why, if you follow this,
you will start only writing articles that rank.
You'll stop writing articles that get no traction.
Which is huge waste of time.
And of course, if you want help with your content marketing,
you can always check out my ad agency Neil Patel Digital.
Thank you for watching.
If you have any questions leave a comment below
and I'll answer 'em.
If you enjoy this video, share it, like it,
tell other people about it, subscribe to the channel.
Again, thank you for watching.