Hello Boss babes and Bosses out there!
In this video, as what I have promised in our last video,
this one here,
that I am going to create a step-by-step tutorial on how you can maximize the Hootsuite scheduling tool.
If you want to learn how to do that, just keep on watching.
You are seeing my screen right now and we are on the Hootsuite site.
If you have an account already, just click "Log In" and input your login account details.
But if none yet, just click "Sign Up".
Fill this out.
Then, you will be asked to provide details for the payment.
Again, this is a 30-day free trial. So, after 30 days, you will get billed.
Don't forget to go on your calendar
and set, at least, after 29 days of using Hootsuite,
a reminder to cancel your subscription
so that you will not be billed on your card or on your Paypal account.
Especially if you are just trying this out to see if you or your client will like it,
if you just want to see the user interface of Hootsuite
and see if they have the features that you need for your business.
For this one, let's just set "Annual".
I will not use my credit card, but you can use your credit card here.
And I think you can use your debit card as well.
For me, I will just use my Paypal account.
After this one, you can see here, "Today's Total: US$0 for 30 days"
You will not be billed yet if you are going to click the "Start My Free Trial" button.
But after 30 days, the billing would start.
So, just click the "Start My Free Trial" button.
And then, as I said earlier, we have to log in.
So, let's just click "Agree & Continue".
And then, they have four questions for you to answer.
"Which of the following best describes your role?"
So, let's select here "freelancer".
But it depends on what category you fall under.
But I will just say here I am a freelancer.
Let's just say, "I'm just checking out Hootsuite".
In this part, we are going to add three profiles.
But here in our tutorial, I will just add my Pinterest account.
I logged in as...
Click "Give access".
I did not log in manually where I have to type in my email address.
I logged in through my Google account.
That is why it automatically logged in.
So, just click "Give access"
and then "Take ownership".
Because the other platforms are already connected to my other Hootsuite account.
So, after you click "Take ownership" the account will appear here.
Oh, we really have to add.
Oh my god, I think I cannot add three accounts.
But that is how you add an account.
You just have to click it and you will be asked to log in or put your username and password.
After that, it is good to go.
But I am not going to add more
because this one and this one are connected to our Creator Studio.
This one and this one are connected to my other Hootsuite account.
That is what I am going to show you.
And this one, I don't want to connect this to Hootsuite.
So, yeah. This will just be our sample on how to connect the social media accounts
since it just has the same process.
This is what I have mentioned earlier, the accounts are already connected.
So, if I am going to connect these to the new account that I just created and click "Take ownership",
these will be removed and all the scheduled posts will be removed as well.
So, we don't want that to happen.
So, I will just show you our real account.
First, this is the dashboard.
And here, this is where you can upgrade your plan.
This is our current plan.
Actually, we are on a premium plan. We are using the Professional Plan.
This is for 1 user only.
So, what I do is that I give my team log-in details
so that they can have access here for the scheduling of posts.
Here is the list of its features.
10 social accounts, unlimited posts, and it can access messages in the inbox.
So, if you are not planning to upgrade it or pay for it,
you can have the free plan instead.
Please message us if you want to grab this spreadsheet.
These are the free plan features of some content scheduling tools.
These are free plans, which means you don't have to pay.
You will see here the maximum number of social media profiles, posts, insights availability,
comments management, desktop or mobile app availability,
and then other unique features.
So, if you want this, just message us.
Here are the features of Hootsuite's free plan.
It fits the need of our business right now.
But maybe if we are going to scale up to more and change our marketing plans again,
maybe we are also going to look for another scheduling tool for our business.
But for now, this is the one that we are using.
And with this button, you can create here a post, pin, or Instagram story.
What we usually use here is the "Post" feature.
But let's do the posting tutorial later. I will tour you first on the whole dashboard.
This one is the Stream icon.
You can see everything here,
the timeline of BossedUp PH, the posts, and the mentions.
You can also add streams.
For example, Twitter. Let's add the Home feed of Twitter.
So, it will appear here. This is what you can see in my Home.
Let's say LinkedIn.
I want the updates.
There it is.
We also have scheduled posts for LinkedIn.
Let's also put that on our Stream.
Oh, there's none.
I'm so sorry.
There are no scheduled posts.
It is because our scheduled posts are not in my main account, it is on our LinkedIn page.
This one, I guess.
Please, Lord. I wish I'm right.
There it is. See? There are scheduled posts.
Okay.
So, let's just delete this one.
You can add anything from here as long as it is connected.
So, that is the purpose, in just one screen only,
you can see all the things that you want to see.
And this is really customizable.
If you don't want this, if you don't want this, you can just click these three dots here at the top
and then, "Delete Stream"
It can also be very specific to each platform.
Like for this one, this is for the BossedUp PH LinkedIn page.
And this is for the Facebook page.
Since this one is for Facebook, we will not add here streams for LinkedIn
because it is really customized for Facebook.
But anyway, I am just teaching you how to add streams.
So, this one is for Twitter.
We have tweets here, the home, mentions, likes, scheduled.
This one also is all LinkedIn streams.
The only stream on my LinkedIn board is this one.
This is my personal LinkedIn account.
We can also add here more.
But basically, that is how you add streams to each board.
You can also add a new board if you like.
Just select this one.
And then, put all of the social networks that you have.
Then, just click "Next"
"Next"
And then, "Add to Dashboard"
Then, it will populate here.
So, here are all of your content.
And then, here is the Publisher.
Under the Publisher, we have the Planner and the Content section.
Here in the Planner tab, we can see all the planned posts.
These are the content that will be published.
We can also view it per month.
We can filter it as well. Let's say, only for BossedUp PH LinkedIn.
We got one post published today.
The green check icon indicates that it has been published already.
The calendar icon denotes that it is a scheduled post to be published.
So, our next content will be published on 16 and 18.
You can also select all.
Like that.
Then, click "Apply"
We can see here that for today, we have seven published, seven scheduled,
one scheduled, one scheduled.
That's that.
And then, in the Content tab,
click "Content"
you will see here the draft.
You will see here the scheduled posts.
Here is the calendar view.
And then, in the Content tab, when you go here in the Scheduled section,
you can see the day, week, and month view.
So, that's that.
We can add here all the social media accounts to see everything.
Since you will see here only the scheduled posts, here are the remaining posts that have not been published yet.
So for today, we still have one post to publish at 11:40 p.m.
Here are the past scheduled.
Here are our past scheduled posts, the published ones.
And this one is for the content that requires approval,
which is empty because our flow is that I will approve it first before it gets scheduled.
Here is for the expired approvals and rejected content, which is empty as well.
And here, you can access the inbox.
The inbox feature is not limited to DMs and PMs.
Comments are also included.
When someone left a comment, it can be viewed here in the inbox.
And then, this one is the Advertise section.
If you would boost a post, you can see it here.
But I will not tackle that in this video because this part is already advanced.
If you want to do ads for Facebook and LinkedIn.
Here is the Analytics section. This is what I like here.
But I am so sorry if the analytics is not that good for now.
But this is the real thing.
Facebook.
Twitter.
This is the Facebook column.
This is the Twitter column.
Here is the Instagram analytics column.
I did not connect my Instagram account here.
So, the question now is how to export it.
So, just click this button
and then click on the PDF form.
I like to give a report to the client in PDF form
compared to a PowerPoint presentation.
But if the client needs to edit it, download it as PowerPoint.
But for me, when I am sending my report to the client,
I send it in PDF form.
And take note, select the appropriate calendar date range according to what data you have to report to the client.
For example, the client wants to see a report for the whole month of January.
So, you can click that and then, "Set".
And then, the details here would be updated.
Let's try.
Let's try. Let's see.
Let's export the full data.
"Crunching the numbers, please wait..."
And while waiting, there are also other reports here, like this one.
It is all reports.
And these are the basic analytics that the clients need.
Brand awareness. Audience growth.
Again, you can also download this one.
For example, the audience growth data.
For this one, we can also export it as PDF or PowerPoint.
And then, the post engagement rate data.
You can send all of this to the clients.
But always make sure that when you create analytics, always put your readings based on the analytics.
Put your insights from the analytics that you have generated on Hootsuite.
Indicate below the data on your PDF or on your email the next best strategy you need to execute based on the analytics.
This is also the inbound engagements, the link clicks,
and this is what we have downloaded earlier, the mixed overview.
And this one, this is where you can integrate other products as well.
Sparkcentral and the mobile apps.
So, you can also download the mobile app of Hootsuite.
I also have this one on my phone as well
to check the content if everything got published and if it is all good.
And this one, if you need help,
there are a lot of resources here that you can check out.
And here is your profile.
What I want to teach next is how to create a post.
It is very easy.
You can create an Instagram story, pin, and post.
You can also create a legacy composer.
But I actually really don't know how to use this one or what it is for, to be honest.
This is just what we always use, the post feature.
Let's create one. I will just schedule it on Twitter because
I don't have that much audience there
and Twitter is also a fast-pacing platform so the content does not stay on the feed for a long time.
So, it would be fine whatever we post there.
Like, let's say, "I like ice cream" because I am eating ice cream right now.
Let's put an icon.
This one.
And then, if you have a photo of ice cream, you can drag it here directly
or you can click this one.
And then, you can select an image from here.
I will not do that, let's just schedule a pure text form.
You can also add a Twitter location if you want.
But I will not do it.
But you can type here your address. Let's say, this one, City of Digos.
And then, hit "Add".
I don't like to add that
Just a sample.
So, I will just cancel it.
If you want to post it immediately, just click "Post now" here.
But you can also click "Schedule for later" if you want to schedule it.
I will schedule it today and I want to manually set the time.
The post must be five minutes in the future.
So, of course, it is already 11:01. So, let's post it at 11:30.
And then, click "Done"
So, the details here changed.
So, this will get posted later.
And then, click "Schedule"
There is also a drop-down arrow here
if you want to put it as a draft,
or you can schedule and reuse accounts,
or schedule and duplicate.
But for me, I will just click "Schedule"
But wait, I want you to see this.
You can select multiple accounts here.
So, I can click on LinkedIn, Facebook, and the BossedUp PH Page.
And once I schedule it,
so by 11:30 p.m.
this will be posted to all of these accounts
if I will do it this way,
if I would select all these accounts.
So, it can be multiple postings.
So, this content here will be posted to all the profiles that I have selected.
But if I am going to delete this one, delete this one,
it will be posted only to my personal LinkedIn account and my Twitter account.
Because these two are the selected accounts.
Did you get that?
Let's just select Twitter and then, "Schedule"
So, that's it.
Let's try Instagram story.
Actually, my Instagram account is not connected here.
But basically, just very the same process.
Since I don't have an Instagram account connected here, we can't pick an account.
But pretty the same.
You can upload the media here.
Just put the text here.
And then, choose "Schedule for later" or "Post now"
So, if you want to schedule the Instagram story for later, just click this one.
And then, just really the same with the process that we did earlier.
For pin post,
for this one, my Pinterest account is not connected here as well,
pretty the same.
You can put a URL here if you have a blog post
so that when the pin is posted,
when they click the image,
they will be redirected to your blog URL.
Then again, when it comes to Pinterest, I really prefer to use Tailwind, not Hootsuite.
That's that.
I think I have already covered the basics.
Hopefully, if you have further questions, comment down below.
By the way, guys,
again, don't forget to message us.
There are a lot of scheduling tools, not just Hootsuite.
Most of them, the basic features are just the same.
So, I would really encourage you to message us
so that you can download this one for you to see which scheduling tool best fits your need.
You can download this one and pick here the best free plan for you.
These are the free plan features that you will get to use if you are not going to pay monthly or yearly.
So, yeah.
I hope this is helpful.
So, I hope that this step-by-step video really helps you in familiarizing the dashboard
and how to navigate the Hootsuite tool like a pro.
I hope you will not hesitate anymore in using Hootsuite or any scheduling tools because they are just pretty the same.
They just differ in the UI.
At least, by sharing you this,
you will no longer feel too intimidated
when it comes to content creation, scheduling content for your clients and the likes.
Or maybe not just for your client, maybe for your own content as well.
So, yeah.
If you like this kind of video,
please don't forget to subscribe to our channel
and hit the like button below.
Comment down as well what content you would like to see next time.
Before I am going to end this video,
I would like to flex the works of my Boss babes and Bosses inside my group.
Check this out.
If you would like to join our Facebook group,
just research, "I'm Ready to Boss Up by BritxSui"
And don't forget to like our Facebook page at BossedUp PH.
And follow us on our Instagram accounts @britxsui and @bossedupph.
So yeah, I hope to see you guys on my next one.
Bye!