Hey everyone. Jason here, digital marketing consultant. And in this
landing page conversion guide, we're going to go through eight solid things
that you can do to make sure you have a high converting landing page timestamps below,
along with some other helpful marketing guides. Let's go ahead and jump right in.
So let's kick things off with what we're going to define as a landing page as we go through
this conversion optimization process. So landing page is a single page on your site that does
one thing collects contact information and has
no external links. So here's an example of the landing page we'll be going through.
And of course you can change up the design. This is just a design that we like using because it's
simple, easy to put together. And it seems to convert really, really well.
Now, when it comes to optimizing your landing page conversions, we're actually not going to
start with a headline. We're not going to start with the bullet points or the images, or heck even
the colors or the design we're going to start with why people, you want people to come to the landing
page in the first place, and that is the call to action. You want to have a very clearly defined
call to action on your landing page. Now, if you've been building landing pages for
a while you go, oh yeah, I already know that. Why would you start with that?
And the answer is simple. Too many landing pages ask for too much
information. So when it comes to your call to action, obviously you want it to be very clear
and it should be to collect some sort of contact information. But
the question you should be asking yourself is what's the minimum absolute minuscule
amount of information we need in order to move someone to the next stage of the sales process.
So as a very, very simple example. Stop asking for the name, because most of the time asking for the
name is not going to make a huge difference with your marketing and it can actually help
increase the number of people that come into your funnel. So as a general rule of thumb,
the more information you ask for the lower your conversions.
So if we want to maximize the conversions on our landing pages,
just stop asking for the name altogether. Now, another thing that you definitely
want to look into is the text you have on that button. So here's just an example of
some different types of texts you could put in there, but a very easy way to help
increase your conversion rates is have the text on the button related to whatever the.
Now, of course, it's going to be different for everyone, which is why there's a ton
of different examples here. But just as a silly example,
if you were offering a webinar, the button texts, wouldn't say download now,
right. It would probably say register now or save my seat. And while this might seem really.
Small. It can make a huge difference with your landing page conversions.
And if you want to take a really deep dive and start playing with the colors
on your landing pages and the psychology behind it, I'll link up in the description
to a really in-depth blog post by Nick, Linda, where he goes through
everything you need to know as a marketer, when it comes to the psychology of colors.
And of course, choosing the button color for your call to action button
now oh, is going to be for offer. And that is of course, making sure
that there's only one. Offer on your landing page. You want to make it very,
very clear what people are actually going to receive when they enter their contact information.
Now, this might also seem simple, but it's very easy to confuse people. And so
you want to make sure that there is just one lead magnet. There's just one offer
on your landing pages. And of course you may be wondering, well, what does. All the other
offers that I have, or what do I, how do I figure out which offers going to convert the best?
Well, I actually recommend creating a landing page for each specific offer.
And one of the best ways to optimize the conversion rate of your landing page,
isn't actually the landing page itself. It's actually. Different types of offers, which is
why creating simple landing pages. Like the one we're going through is so powerful and effective
because the offer behind your call to action is probably going to be the second biggest factor in
how well your landing page converts, because after all offering a guide versus a template,
versus some scripts is going to make a huge difference in your conversion rates.
So trying out different lead magnets is another way to make. That you optimize your landing page
conversions. I know that might seem like a little cheating, like, well, you're just making a bunch
of landing pages. Yes. Yes we are. You want to make way more than one lead magnet, more than
one landing page because you don't really know which one's actually going to work the best.
And speaking of the offer, you probably want a neat visual of it. So people know.
What they're actually receiving, even if it's just a digital delivery. Now,
when it comes to landing page design, if you're doing a landing page,
similar to the one we're looking at here, then I recommend keeping the images
as minimal as possible, which means you really only need one good image of your lead magnet.
And once we get into other sections like reviews, you might have some pictures of other people,
but when it comes to making sure that your one offers very clear,
one of the ways we can do this is making sure that we have. One main image for our lead magnet or
the offer for that page and all the other images I would recommend just being pictures either, either
yourself or pictures of people who are giving reviews, although I'm getting ahead of myself.
So apart from having your one main image and maybe some images for reviews, you're going to go ahead
and make sure that you resize all of your images so that they are nice and small because you don't
really need high. Super big image files here. We want our landing pages to load super quick.
So you can go to a website like resize image.net, and quickly take your large photos and make them
nice and small so that the page loads fast now F is for value.
And that is clearly communicate. The value of the offer that you're making on your
landing page. This is typically done with bullet points. Now, counterintuitive wise, we
want to communicate the value and most importantly communicate the benefits of what's being offered,
but we don't want to completely explain what we're giving away.
There's a little bit of a balance here where you want to create some curiosity about
how exactly this is going to be valuable, but you do need to explain enough so that someone actually
does enter their contact information. So link up in the cards and the description to a super deep
copywriting. That goes through some of these bullet point formulas to help you create really
enticing bullet points that communicate that value, but also create that air of curiosity
to get someone to actually enter their name and email, or more importantly, just their email.
Now H E R E E is going to stand for effective headline. And so this is where
we want to make sure that our headlines clearly community. Who this offer is for
and how, despite whatever is in their way, they're going to be able to achieve
a big result that they're looking for. And so a really common headline you can use here
is how to even if without or so, you can, it's common because it works.
So again, Lincoln, the cards and the description to a super deep dive video that walks through how
to look at results and roadblocks of your ideal customers. And then of course use those to plug
into these headline formulas, to actually write an effective headline. Now, our. For reviews and
reviews and testimonials are a great way to add some credibility and remove some of the friction.
Someone might have to providing their contact information. Now I get it. Most of us haven't
appeared on popular media websites or. Television. And we probably don't have a ton of different
reviews, but if you did, this would be something that will really help your conversion rates.
At least having two to three reviews or showing a couple of media appearance logos.
Now what I like to do, because we don't have much of those either, especially when we're testing
lots of different new offers that not many people have tried yet. We actually will
quote ourselves and you're totally allowed to quote yourself. So
go ahead and put a little picture of yourself at the bottom of the landing page, and then
just a quick little blurb on why you think this specific offer is going to be valuable to them.
And that's all you need to do for reviews. If you don't already have some for your page now,
T is going to be for tests because we have to test. That's right. And this
is going to come down to testing via split testing. So you're going to have version one
and you're going to have version two and you're going to make one change.
So you'll change. One of the elements we've talked about,
you might change your headline. You might change the image of your offer,
or you might use. What the call to action is, or the call to action button color.
So one of those three things is what you're going to want to start with with your testing.
Now, when it comes to your testing, what you're going to do is most landing page
softwares allow you to do this. If not, you can use something called Google optimize it's free
and you it's a code you can put on your landing pages. So go ahead and search for
that. If your landing page builder doesn't allow for split testing, but you're going to literally.
Split the traffic, right? 50% goes to one page, 50% goes to the other and you see which one works.
Now. What's really important here. And I'll link up in the cards,
in the description to a much deeper dive conversion optimization rate video,
but you actually want to do this for each one of your traffic sources.
So. All of your different traffic sources going to one landing page,
which you're actually going to want to do is have a landing page split test for each one
of your traffic sources. And just make sure that your landing page split tests are big,
where you're not just changing one word. And you're trying a completely different headline
or you're trying a completely different image and not just changing a little bit of colors.
The only time where I recommend actually split testing the colors is going to be
the call to action button. And that's where colors really going to matter a lot. And you could see a
big difference, whereas just changing the color of your headline or changing some colors in your
lead magnet, probably isn't going to be something that you really want to test.
And finally. As to complete our converts acronym here, we are going to look at site speed with the,
oh, so Borden site speed. It, the statistics is something crazy. Like every second
that it takes for your landing page to load, you can lose anywhere from 50 to 80% of your
potential viewers. And so you can use something like Google's page speed, insight test, and
you can just go to Google and type in page speed test, or you could use Pingdom space, speed test.
Okay. Page speed test now, because obviously I'm losing it. So with whatever test you decide,
you want to go ahead and run these free tests. You don't need to pay for any.
And these will tell you where and how your page is slowing down. Of course,
hopefully you've already resized your images, but these will also give you a tremendous
amount of details on how you can actually improve the page load speed of your page
so that you can actually get more people seeing your message as opposed to.
Then being on their phone and it takes too long and they go, yeah, you know what,
that took the long, and then they just go back and they leave to wherever they came from. Right. So
that's, uh, bounces. And of course you can see that in Google analytics, you can go in
and see how many people are bouncing off your page, which is another place that you can look.
So thank you so much for watching. Sincerely hope you have some ideas of what to split test with
your landing pages now. So go ahead and hit that like button comment below with your conversion
optimization questions for your landing pages. And until then, Keep building the business you love.