he's the californian surfer who wanted
to make it easier to shoot action
pictures now nick woodman's gopro is
valued at 10 billion dollars
from parachuting to ping-pong he's
tapped into a big demand from consumers
to capture their activities but why when
everybody was ditching cameras for
smartphones did gopro take off
a smartphone is arguably the world's
best reactive capture device meaning
something is happening over there and i
reactively pull my phone out and can
photo or video that other thing
happening
gopro is
arguably the world's best proactive
capture device where you and i are going
to go do something fun this weekend and
we want to self-document ourselves doing
it and so the use cases are totally
different this feels like you know a
very successful little company
but it's suddenly
a huge 10 billion dollar company
isn't that it's kind of overreaching
yourselves since the our first hd camera
in 2009 we've sold roughly 10 million
units 10 million high definition gopros
and that's actually a very small number
when you think about
the world being filled with people that
have passions and interests and those
people would love to see themselves
doing what they love to do so i think
that we're just getting started there's
a lot of competition out there for
instance we've seen the chinese come
into the smartphone market surely you're
going to face lower cost equivalent
product competition we've had
lower priced competitors
come in and try and knock us off they
haven't gotten anywhere we've had
established brands try to enter our
space
and they haven't made many inroads and
part of the secret to gopro success is
it's
not so much about the product that we
make more so about the content we enable
what i mean by that is we have millions
of people around the world who are
capturing themselves engaged in
fantastic experiences and then they're
sharing that content with the rest of
the world yet another technology company
born out of silicon valley the rest of
the world is going how
why does that happen what do you think
the secret of silicon valley is
silicon valley was
growing all around me as i was growing
up so
my friends and i many of us thought this
is just what you do you graduate from
college and you have a good idea and you
go start a business around it and try to
make it successful i think that's a big
part of why you see so many
entrepreneurs flock to silicon valley so
many successful businesses spawn from
there because of the momentum that
exists there of the mindset the
perspective that people have that this
is just what you do
well done