And you're going to see that most marketing companies either
offer a free audit where they give away a lot of the same
stuff that's in our $8,000 review or they do a review that
is as in-depth as ours.
But because they're not framing it the right way a client
either expects it for free or they'll pay a couple hundred
bucks for it.
Let's talk about how to create an irresistible offer.
Nobody can refuse first of all, what's an offer and offer
is the thing that you're selling to your customers
It Could be marketing reviews if you're like us that x 27 it
could be social media Services if you're like our clients
or Design Services or even a product that you're selling
that's your offer.
Now, how do you create an irresistible offer?
What's the difference between these two things?
We've worked with two dozen of your competitors and have
seen their internal numbers and are willing to use our insights
gained from that work in order to help your business.
Both are the same deliverable and yet by Framing the offer
a little bit differently it becomes irresistible and that offer about
working with their competitors is something that we've used
many many times x 27 focuses on marketing for digital agencies.
So we're able to use the insights from our past clients without
revealing any sensitive information able to use those insights
to improve our future clients businesses.
And these reviews are selling for between 8,000 and 12,000
dollars each.
That is an example of an irresistible offer compare that
to what most marketing companies do and you're going to see
that most marketing companies.
either offer a free audit or they give away a lot
of the same stuff that's in our $8,000 review or they do
a review that is as in-depth as ours.
But because they're not framing it the right way a client
either expects it for free or they'll pay a couple hundred
bucks for it.
Hey, we're giving away the email 10K course to one of our
lucky subscribers for free to win.
All you have to do is subscribe to the YouTube channel.
We have some crazy cold email in business content on here
subscribe to the mailing list, which you can do by going
to email 10K.com checklist
And getting our free cold email optimization checklist like
this video and share this video and fill out the attached
Google form your chances multiply every single time you share
one of our videos and the winner is going to be announced
at the end of this month.
So go complete those steps for a chance to win our thousand-dollar
course email 10K, you can get that for free.
So what makes an offer irresistible what makes an offer so
good that a client has to buy it and you don't have to try
as hard as a salesperson it comes down.
Down to risk if there's no risk for them.
They'll pay more for it and they'll buy what does that mean?
Well risk for a client comes down to three things number
one is they don't know you so they're not willing to work
with you or they're not paying the price you want or they're
not finding your offer irresistible because they don't know
you and the way to get a client to know you is you introduce
yourself first of all, but associations the best so show
them people that they know that you've worked with in the
past when I come out and say that we've worked with Competitors
in the digital agency space and I can name specific competitors
that they've heard of they're willing to pay more for our
review and it becomes more of an irresistible offer and I
can do similar in this video.
You're watching this random YouTube video right now, but
when I tell you that I've sold over 10 million dollars for
our companies and I run multiple businesses in the digital
agency space digital product space and software company.
Now, I'm a little more believable right my offer becomes
a little more irresistible because you know me more the risk
is lower for you listening to this advice the risk that this
advice. This is a bunch of bull goes down when you know me
more. So that's the first thing that you need to look out
for with your irresistible offer.
Make sure it removes the risk of them not knowing you and
then number two is they're not going to find your offer irresistible
because they don't think you can deliver.
How do you convince a client that you can deliver?
Well show them case studies the more you can show a client
that you've done this before the more irresistible your offer
becomes so for our marketing reviews when I tell them that we worked
with a client in New York City and added a million dollars
to their bottom line growing their total sales by 16% and
we have a video testimonial to back it up.
That's a pretty irresistible offer for them.
Right?
Because I'm not just making these wild promises.
We have a testimonial that backs up our claims.
So if you show them that you've done it before it makes your
offer even more irresistible and these are all things you
want to put into your offer, right?
You want the offer to cover all three of these risk areas
and that's what makes it irresistible.
The third thing is you're too expensive.
And that's causing your offer not to be irresistible see
the video.
We did a couple weeks ago about when a client says your price
is too high that video has a bunch of reasons why clients
are saying that you're too expensive a few of them are the
same risk things that we already talked about in this video.
They don't think you can deliver or they don't trust you.
So solve those things and make sure your pricing is in line
with what your Market can afford if you want to charge $8,000
for marketing reviewer $12,000 for marketing review.
It's very important.
You go after clients that can spend 8 to 12 thousand dollars
without it being a big deal if you're going after restaurants
and they spend $200 a month on marketing the chances that
they're going to find a $12,000 marketing review irresistible
are zero zero percent and if they do find it irresistible,
you're gonna have to be such a good salesperson that it's
going to be very hard to scale that business.
So if your clients can't afford the pricing that you want
to charge in order to make the money that you want to make
you need to go after different clients that can afford.
You because there are clients at all levels.
There are clients that will spend ten million dollars on
marketing and not bat an eyelash, you know, they'll spend
a billion dollars on an ad campaign.
Look at the ads for the Super Bowl those guys are spending
a million dollars or more for a few seconds of AD space.
If you want to make several million dollars for your ad campaigns
you sell to those type of companies if you want to make several
hundred dollars for your ad campaigns, you sell to local
cupcake shops or karate Studios or chiropractors.
It's the same offer.
To a different client that can afford it and that different
client is going to find your million dollar ad campaign irresistible
versus finding your million dollar ad campaign ridiculous.
You've heard that it's important to test your subject lines
to have at least an 80 percent open rate and we've been able
to achieve that pretty consistently for our clients selling
two billion dollar Brands.
The hardest part was coming up with the subject lines, but
lucky for you.
We put together 50 cold email subject lines for you to test
at email 10K.com / subject same offer.
But one client its irresistible and to another client.
It's Goofy and laughable.
So you solve those to remove the risk.
So how do you create an irresistible offer that no one can
refuse first of all you redefine?
No one as your target market you want an irresistible offer
that the people inside your target market can't refuse that
Target Market is made up of people that can afford to pay
you the price that you want and then within your offer you
price it at a level that they can afford.
You bake in an intro of yourself.
So you show them that you know what you're doing and you
show them that you've done it before and if you can get all
three of those in your irresistible offer then no one in
your target market can refuse it and you're good to go.
If you want more details on how to create what we call a
no brainer offer we go through this in so much detail in
the course email 10K and it comes with access to a private
Community where you can get even more feedback and even more
help keep watching there are videos on this channel from
years. And years ago all about Business and Entrepreneurship.
We've got playlist here.
We've got new videos coming out every single week three videos
a week all about business entrepreneurship had a live your
best life how to create offers how to make more money Etc.
So stick around and I'll talk to you soon subscribe to this
channel for more videos like this like this video to encourage
this type of content and what irresistible offer are you
working on right now leave a comment down below.
Let's get a conversation going.
Thanks for watching.
I'm Alex Berman