- Every minute right now on LinkedIn,
almost 200 people join, 9,000 connections are made,
almost six people get a job every minute
out of 4,500 applications that occur every minute.
- And every minute,
1 billion LinkedIn notifications are sent to your inbox.
Okay, I joke kinda
but you know what's having a moment right now?
LinkedIn.
You're almost hitting two years at LinkedIn as CEO,
happy almost work anniversary.
What is different now at LinkedIn than it was two years ago.
- It's been fascinating to lead the company
over the last couple of years through COVID,
through a great talent reshuffle.
Where professionals across the world
are not only rethinking where and how they work,
but why they work
and the whole world is turning to LinkedIn these days.
- [Joanna] Of course, that's exactly what you'd expect
the CEO of LinkedIn to say
but I have to admit lately,
I've also been turning to LinkedIn
and not because I'm looking for a new job
but because the other social networks I use
have all sorts of issues.
- I started Facebook, I run it
and at the end of the day
I'm responsible for what happens here.
- We weren't expecting any of this
when we created Twitter over 12 years ago.
- LinkedIn has largely dodged the social media backlash.
Why do you think that is?
- What it's all about on LinkedIn
is connection for opportunity.
It's about people who are having conversations around
trying to get a job or trying to hire
or trying to learn a new skill,
maybe trying to buy or sell a new product.
Maybe trying to start a new company.
- [Joanna] Basically people act a lot less like a jerk
when they're trying to network for work
or when they're looking for, as he puts it.
- Economic opportunity, economic opportunity, opportunity
economic opportunities, opportunity.
- So while LinkedIn may have long been known
as the most uncool social network.
It's actually one of the most civilized
and useful social networks
and not only for us old-seasoned professionals
- We're seeing a lot of Gen-Z join the network right now.
They're much more interested in portraying themselves
through video or through a much more robust profile
than maybe older generations.
So we're seeing the platform evolve
to much more cater to them.
- So how is the platform changing
to respond to the influx of younger users?
With new features that stand to modernize
and get you using the 18 year old professional network more?
The feature I found the most interesting
and wanna see come to other social networks.
Is a no politics button, it wipes politics news
or chatter from your main feed.
How does the system decide what's political?
- Through our editorial team,
through our semantic classifiers,
through what the community tells us they do
or they don't want.
We're just constantly trying to figure out
the types of content
that make the most sense for them to see.
- You guys are testing it right now, small amount of people.
Do you plan to roll this out more broadly and if so when?
- Yeah absolutely, I would love to see how people use it.
If they find it effective,
if it's helping them better accomplish
what they're trying to accomplish on LinkedIn
and then if that makes sense, we'll roll it out to more.
- You can check now to see if you have this setting.
Go to account preferences, feed preferences,
there you might see a toggle
asking if you'd like to see political content in your feed.
I haven't seen any political posts in my feed
since enabling it but to be honest,
I didn't have a ton to start with.
In the coming months,
you'll also be able to launch a live audio
or video event right on LinkedIn.
Think clubhouse and zoom
right in the LinkedIn app or website.
- Especially through the pandemic
we saw a ton of events that moved on to LinkedIn.
Obviously, professional events you can't have in person.
Then a lot of what we're seeing work on LinkedIn
are things like career fairs that you couldn't,
you know, kinda do in person
or the small professional events in webinars.
- [Joanna] You can now also add video
to your profile photo.
In the mobile app, tap your profile photo,
then tap add cover story
and you can introduce yourself with a 30 second video.
- Gen-Z really wants to be showcasing themselves
through video first.
It's not just about filling out texts on their profile,
it's constantly sharing what they're doing, what they know,
how they do it, how they know it, through video.
- [Joanna] And just like every other social network.
LinkedIn is trying to attract creators.
People who make content with new tools
that let you reach bigger audiences on LinkedIn,
but Roslansky says it's more than just sharing to go viral.
- Oftentimes, you know,
you think about creation for entertainment's sake.
There's also creation for opportunity,
which is I have these things
that I wanna be able to teach my network
and I'm gonna find an interesting creative way
to showcase that on LinkedIn.
- Is there a compensation model for creators on LinkedIn?
- So we've actually taken a small group of people where,
you know, kind of compensating them more than anything
for their knowledge of like, hey, what are you seeing
and learning across LinkedIn
that we should take into consideration
as we think about building features for the masses
- He's talking about LinkedIn's Creator accelerator Program.
A $25 million fund, that's going to creators
to help them build their audience on the platform
and finally, I couldn't let the LinkedIn CEO go
without asking about everyone's top LinkedIn peeves.
First it's the LinkedIn website,
kind of a mess and cluttered.
- Thank you very much for the feedback.
Absolutely something we're working on.
- For the record, that's what LinkedIn told me in 2016,
when I complained about the same thing.
The next is a lot of notification and emails.
- We really wanna put control in the hands of the members
for what they do or don't wanna get notified about.
You can literally turn on or off
anything that you wanna know about
and I think it's really important to understand
that you have a ton of people right now
who are trying to say,
hey, any time a new job is posted on LinkedIn
that hits these criteria, please notify me immediately.
- You can go into settings, communications
and get very specific about what you do
and don't wanna be notified about
and then last spam in messages.
- So again, something where you can always, you know,
decide to turn InMail off.
If you want you can decide
I only wanna hear from my network
and we are testing a variety of a kinda new UI
and relevance models there
that I think they're gonna create a much cleaner inbox
for people on LinkedIn.
- But really how does the CEO of LinkedIn
celebrate a work anniversary?
- You know, I haven't hit that two year anniversary yet,
so I'll let you know.
I'm sure you'll be notified when I do with that anniversary.