There is a secret to winning on YouTube, that nobody tells you.
Hey everybody this is Roberto Blake
helping you create something awesome. Today I specifically
want to focus on teaching you about content and what content to make for your
YouTube channel. The thing that nobody will tell you! Especially when you're
just getting started. What if I told you despite all the genres and subcategories
of YouTube, that there are only really three types of content on YouTube.
In fact, of the three types of content you could make for a YouTube channel most
creators will only focus on doing one. The three types of content you could create
on YouTube are referred to as hub, help, and hero content.
Help content is search
friendly, it's the kind of thing like tutorials and how-to videos.
Hub content is share-friendly and emotionally satisfying. And then hero content is
mission driven and is something that either can help you achieve your goals
beyond YouTube or might be newsworthy. This is how you're going to get
discovered in YouTube, balancing these three types of content the correct way.
Earlier I mentioned that most creators only focus on one type of piece of content.
As someone who primarily does an education based channel around
creativity and entrepreneurship, I've had to learn how to balance this as well and
I wasn't good at it at first. I overwhelmingly focused on help content
because that was the nature of my videos a lot of it was tutorial based and the
lot of it is also giving advice. But, because I'm a creative entrepreneur I found that
there are a lot of people who want to connect with me and the journey that
I've been on and they know that they've experienced similar things in their life.
So, I open that up to vlogging as well, about that journey of what it's like to
be an artist and be an entrepreneur. And in terms of hero content, working
specifically with sponsor or brand that would actually share and distribute this
using their platform, or tack onto something that might be happening in the
news or a conversation that more people want to have.
Or there might be a popular trend or tag, or there might be a new release of a
product. With all of this different content whether its hub, help, or hero,
it's important to also organize your content in a way your audience can
understand and the way that makes it, you know, practical to go from one video to
the next video. Having that stuff in a playlist is really practical for the
audience but it's also great for search and discovery. It tells YouTube what
videos are connected and related to each other and a lot of times my videos that
share a playlist, are recommended to anyone who's already watched some of my
videos and my content. Getting people to binge-watch your content is much easier
when it's in a playlist, there are less distractions and the odds are that if
you can get them to view from the playlist,
they'll just watch more of your content, you'll accumulate more watch time, and
that also means that your videos will recommended to them more often because
they're already watching them. And YouTube just wants to help us watch more
of the content that we already enjoy.
The nature of my videos has always been "evergreen", something that I've wanted to
touch on for a while. Your videos don't
necessarily have to perform the best, the day or the week that you release them.
My most popular video to this day got most of its views six months after I put it
out. And that video is now at over a million views. But it took a year for it
to accumulate that. So you just never know.
Consistent and reliable pieces of
content are something your audience can rally behind and that they will expect
from you and that they will enjoy and engage with. It also is extremely share
friendly but also elevates the value of your name and that is important because
beyond YouTube you need to be building a brand and that means your name has to
matter to people, and it will matter if you're consistent.
Thank you so much for
tuning in to this episode on the next one we're going to be talking about
visual branding and how that helps you stand out in YouTube.
Take Care.