for some businesses Twitter marketing is still super relevant in this video we're
going to talk about some beginner to advanced strategies and techniques for
twitter marketing today for your business or your marketing agency so
stay tuned here we go fine welcome back and thank you for joining me my name is
Jordan Steen also known a Cereal Entrepreneur and at this channel we talk
all about starting a marketing agency building a personal brand or really just
using digital marketing to build any business online so if you're interested
in any of those topics make sure to hit that subscribe button and the
notification bell in the bottom right hand corner we'll make sure to update
you with all of our newest videos trainings resources tools guides and
free giveaways that we do every single week oh and PS make sure to stay tuned
to the end of today's video we'll make sure to get you an SMMA checklist
which is basically all of the tools resources applications you'll need plus
a two-week training to go along with that that way you get everything you
need to know about starting your agency so guys let's look at some of the
numbers when it comes to Twitter marketing first and foremost it still
has three hundred and eighty three million monthly users and 500 million
tweets are being sent out per day 54% of the people prefer brands that are on
Twitter so let's look at this all right they have a large user base three
hundred eighty three million monthly 500 million tweets per day but what is it
saying 54% of people prefer brands that are on Twitter so this is telling you
that if you're not a brand a public figure a celebrity and athlete something
like that where you're known really well across you know a large landscape then
it's gonna be difficult for you to stand out on Twitter that being said most
small and medium-sized businesses that are in a local area aren't really going
to utilize Twitter too much there just isn't too much use there so keep that in
mind when you're creating campaigns for clients you know Twitter really isn't
something that we want to spend a ton of time on unless they are a large brand
public figure athlete celebrity something like that so their user base
the demographics skews slightly millennial okay meaning it's a much
younger demographic as well there aren't a ton of older people using Twitter
unless they are in this little brand of people were there in the 54%
that I was talking about earlier and again the older people that are using
this platform they're only using it for business and it's because they have a
public authority they they are known throughout the masses Twitter is also
slightly more female okay more female than male but what we've actually found
is that most social platforms are slightly more female than male if not
dominantly female than male and the reason why is just because women like to
be on social platforms a lot more than the average male does and if you want my
personal opinion on social platforms and where Twitter kind of ranks compared to
other social platforms really its Facebook Instagram snapchat and then
Twitter and if you want to include YouTube in there then it's Facebook
Instagram YouTube snapchat Twitter as far as most businesses that you're going
to take on as clients or most local and small medium-sized businesses that's
going to be the way that they rank as far as popularity as far as usefulness
for the business so just keep that in mind again Twitter is not too useful for
a ton of businesses but it is not dead and it's for a specific reason it is
still useful for specific industries and the reason why is actually still pretty
prominent is because it's a place for news what you don't realize is that
social and public figures out there actually use this to communicate their
thoughts feelings emotions about a specific event about a specific trend or
hashtag so you have to understand again how the platform is used and who it's
used by what the platform is really important for another reason it's still
great in social media is because it gives a way to kind of humanize a brand
don't look at Twitter as an account that you would use to post business
information if you want to see something useful or something that's been done
right look at how Wendy's actually use their Twitter account and McDonald's how
McDonald's actually has used their Twitter account in the past to leave
funny remarks and comments to people as a matter of fact twenty four point six
percent of Twitter accounts are actually reported as journalists accounts so it's
showing you that it really is a voice for the media so if you want an idea of
what this actually looks like again Wendy says use this so many times to
take conversation and add really a personality to their brand so you can
see right here our beef is way too cool to ever be frozen right
and all they did was post a simple picture then thug edy comes in and says
Wendy's your beef is frozen and we all know it y'all know we laugh at your
slogan fresh never frozen right like you're really a Jew sorry to hear that
you think that but you're wrong we've only ever used fresh beef since we were
founded in 1969 so you deliver it raw or on a hot truck where do you store cold
things that aren't frozen so as you can see here this is in a perfect example of
a brand or business using it to actually have a conversation and create something
funny out of a situation where a guy was really just kind of being a dick and the
cool thing is you can see all of the engagement that it brought them in
reengagement that it brought them just by getting involved with this person's
comment and simply responding with something that's kind of funny but it
also might not have been something expected by Wendy's to do and to finish
this out you can see y'all should just give up at McDonald's got you guys beat
with that dope ass breakfast and H ride you don't have to bring them into this
just because you forgot refrigerators existed for a second healthier so you
can see here we're having a lot of fun here with this whole person and with
everybody who's getting involved with this comment but it's also giving
Wendy's a voice and you can see this is not the first time that they've done
that we've actually they've actually got several different examples McDonald's
has some examples of people talking trash about them on Twitter and they've
done the exact same thing so understanding how to use Twitter to
really bring it to life or bring a business to life is going to be super
important for people so really quickly guys a lot of you are marketing agency
owners or your business owners and I'd love to hear your story about your
business right below in the comment tell me a little bit about your agency where
are you at in your journey do you have clients it you have your services kind
of picked out yet you have operations in place in a team bill let me know in the
comments below and we'll pick one winner to give away they met the mentorship
program - for three months so now we want to look into how to use Twitter a
little bit more specifically with brands and really with businesses in general
one of the best things that you can do is start conversations all right and one
of the first things you can do is come up to the search bar and just type in
one of your keywords and again this works best for brands and personal
brands and larger businesses okay that have a large regional national
international reach but I can come in and I can type in s Mme and then I can
start conversations with people so I can actually hire a VA to sit on here and
have conversations with people about s mm a potentially answering questions
provoking them to potentially join lead magnets that we're using or look more
into our YouTube channel or our content there are so many different ways that we
could drive them or direct them to our brand just by searching keywords that
are related and starting conversations the biggest most important thing here is
just to make sure that your remaining relevant that you're actually providing
real value when you respond to people and not just some form of fluff answer
so if you're gonna hire a VA to start conversations and drive traffic you know
kind of manually to your businesses then make sure that it's worth the time and
effort don't have them just filling in fluffer answers that aren't really going
to do anything then obviously make sure that you're also communicating and
engaging with people who are commenting and engaging with your brand that's the
easiest way to get people who are interested in your products or services
to convert so you'll definitely want to prioritize them first
now ruin will probably make fun of me a little bit because neither of us are
really active on Twitter just not yet at least but this is a great way to find
and contact influencers so for example if I wanted to get in contact with r1
and it might take a while for this message to get in but I could pretty
much guarantee that if I sent a message to this account or tweeted this account
that I'd probably get some form of a response really easily because he
doesn't have a ton of followers here although on you know YouTube and other
platforms he has a massive following right so this is a great way to connect
with influencers and to reach out to them and build those partnerships with
them or agreements with them another thing to understand about Twitter is the
posting frequency and a lot of people who have branded accounts or large
brands they're posting anywhere from 5 to 15 times per day ok so there is a lot
of room for content on Twitter and the reason why is because if you post
something and it doesn't get a ton of interaction that's okay it's gone in the
massive threat of posts that are already coming across so you can post again and
really this is a great testing ground for content or topics or ideas to see
especially if you have a large audience to see what people are already in
aging with the biggest thing from here is to start there and then pretty much
analyze you know should we post more or maybe a little bit less based on if we
add in a post does our engagement drop or if we add in a post does our
engagement increase right those are things you're going to want to look at
as far as posting frequency the next thing that you're actually going to want
to be aware of with Twitter is monitoring okay and that's why we
actually have on my screen here something called TweetDeck and there are
other platforms just like this but basically it's just a platform that
integrates all of your different threads or feeds on Twitter into one place so
you can see I have my home thread where all of the regular content is being
posted so I can look at competitors that I'm following I can look right here at
notifications to see if people are mentioning me or liking things or
tagging things anything like that oh look at that Jay Baer which I thought
this was pretty cool because Nick Nieman and Jay Baer have actually liked a post
that I was tagged in pretty sweet we have messages that people are sending
so we have all of our threads we're being mentioned or messages are being
sent in in one place and we're able to monitor this very quickly we're gonna go
through some other tools later on but I wanted to mention this tool specifically
because of this little section right here
om PS if you haven't checked out Twitter's newest feature or one of their
newest features then check out this video up here in the top right hand
corner if you're interested now we've already gone through TweetDeck which is
really great right but let's go through some other tools that we want to mention
too we read which is great actually shows you when people are engaging with
your tweets what is the best time for you to tweet so if you're looking for
something like that this can be a cool tool to help you out
with that also Treiber Treiber is more considered like an engagement group like
you see on Instagram and Facebook sometimes if you're looking to get a
community of people to support the content you're creating and they also
have similar interests you can definitely look into something like this
though I would be caution with engagement groups anytime you could join
them because you don't want to dry it you don't want to join a group that's
just feeding you fake follows or fake likes and fake mentions right next is
going to be does following this basically asks does this person follow
this person that's pretty simple it doesn't have too many applications but
if you're wondering if someone is following someone else just to gauge
popularity or whether they you know actually appreciate their content or not
this is something that you could actually use now
hashtag off' i and this is actually a really cool tool for finding topics to
create content about it's also great for finding hashtags that you need to
include inside of your posts so that way you get more visibility and it also
gives you a bunch of data on which types of hashtags could be related to it as
well as you know the top six languages use spelling variants used which as you
can see here it's just SMMA all caps SMMA lowercase s mm a with one capital S
this stuff though is very very useful if you're trying to create content and
trying to find people engaging with the content that you're creating right and
so you can see all of these are posts by people and then it's just a really cool
report that is actually generated for free all you have to do is click search
and you can even find suggestions you can find influencers on here so just all
around a really cool tool to use for getting or for marketing on Twitter
alright as so as far as your profiles concerned guys again unless you're you
know really utilizing this for a brand you're not gonna do too much here and
even with brands Twitter just isn't as flexible with creative elements as other
platforms are so the biggest thing is to make sure that you have your banner
photo some kind of profile photo here that represents the brand and then
you'll want to make sure again in your in your cover photos anytime you're
doing these make sure text is always moved to the middle outside of that set
up your call tag right here which is my tag right here is Cerealentrep because
Cereal Entrepreneur is already taking taken fill out your information right
here make sure to include hashtags that are relevant to your brand like you can
see Cereal Entrepreneur hashtag right all of these are relevant to my brand we
have a lead magnet we don't even use this link to promote our website we
actually use it to promote a lead magnet that we have going to drive leads
because again a ton of traffic doesn't come here anyway so if they do we want
them to find a lead magnet which then can take them to the website if they
like outside of that guys the biggest thing is just making sure that your
listing right we always talk about business listings being claimed this is
one of your listings it's a social listing so make sure that you have all
of the information possible uploaded for the account
lastly outside of that you just want to know about tweeting and really it's as
simple as clicking tweet and then you can add images or video you can add
gifts and you can even look at polls or adding a location if you'd like all you
have to do is in your tweet right here or as far as
your content is concerned your actual copy right here add your video and boom
it is a very simple flat platform and again if you're not using this for a
brand or a large brand or something like that then you're not going to want to do
this now as far as running ads on Twitter the biggest thing guys is that
they're not super useful unless again you're working with a brand and you're
trying to promote your content even Twitter as a sales generator or as a
lead generator still isn't the greatest platform so what you might consider
doing instead on Twitter is using it to promote highly valuable and highly
searched content or a content that's super popular already with your
audiences and using it to drive people to content on your site or a landing
page of some kind that has content or valuable information on it so we're
really not going to spend too much time inside of Twitter as far as the ads are
concerned because really again most of you aren't going to use Twitter ads if
you want to check out something on Twitter ads I'm sure there's other
videos out there but really guys it's pretty much very similar to working
inside of Facebook or Instagram ads they do have a tracking pixel just like
Facebook and Instagram have so make sure that you have all of that set up just
like you would with any other social campaign so let's talk about some best
practices for Twitter marketing first thing I want to mention is repurposing
content if you're creating content for YouTube or a blog this is a great way to
actually just take that content break it down into micro chunks and then spread
it out across tweets number two is using old tweets and retweeting okay using old
tweets is completely okay if it didn't get a lot of traction the first time
send it out again because again it is a fast-paced platform meaning you can send
tweets 5 to 15 times a day and you're not going to have the fatigue that you
would on Facebook and Instagram and retweeting is just a great way for you
to take other people's content and show them that you enjoyed it by re sharing
it on your profile not to mention it's easy content for you to create because
all you're doing is sharing it next is emojis use them in your text that's all
I really have to say about that use emojis in your copy then finally is
hashtags look don't use hashtags like you see those people out there who put
six hundred thousand hashtags in one freaking posts only use relevant
hashtags and try to use them inside of the actual copy that you're writing make
it look like it's almost like a natural word
it just has a hashtag on it and all that's going to do is allow you to so
show that post to more people who are interested in that topic while not
making it bogged down and look like a sales ad so make sure to use that
hashtag fi tool that we mentioned to find only the most relevant and popular
hashtags that can actually reach out to your audiences and make them engage but
that is it for this video guys I hope that you enjoyed everything that we had
to show you about Twitter marketing again it is really not a complicated
platform nor is it complex so don't
overcomplicate using Twitter and since you stayed till the end make sure you
check right below this video in the description at the very top and you'll
find a link to our SMMA checklist plus two week training that we promised you
you get at the very beginning but that's it for this video guys
I will see you all on the next one so until then Cereal Entrepreneur out
bye guys ready to start living the six-figure work where ever be your own
boss lifestyle well it's Cereal Entrepreneur Academy will teach you how
to use a laptop and internet to start your own social media and digital
marketing agency get started with our free Facebook Ads training links in the
description below guys see in the course in Cereal Entrepreneur out