Fresh from the Showcase here at SwissWatchExpo in our new location.
We have a lot of the similar looks of the old location, but it's a lot larger now.
And we've got a whole lot of Rolex Cellini.
We want to introduce you to, we've got a lot of new cases and those spaces a lot larger
to accommodate the various selection of watches that we have.
Now, one thing that I want you to pay attention to the Cellini is a model that's been around
for a long time.
There was a fellow who ran Rolex by the name of Rene-Paul Jeanneret.
And he had an idea of a classic timeless piece that was not considered a tool watch by Rolex.
All of the watches that came before the Cellini were more of a tool.
Watch the date.
Just a lot of people think that the Datejustnow is more of a dress watch.
Not necessarily was still a tool watch because it was still water resistant.
It still had properties that resisted temperature and humidity and altitude and all of these
things.
They were meant to be worn in all different situations, but they really weren't meant
to be worn in an all dress situation.
So you have the Explorer, the Submariner, the Datejust, the Sea-Dweller and on and on.
And so all of those are considered tool watches and Jeanneret thought, "Hey, we need a watch
that specifically is something that we can use for everyday dress."
So the Cellini, and he came up in the 1960s, the, the King Midas was one of the new Cellini,
any models that people remember because it was solid gold and it had a very strange sort
of trapezoidal shape.
It was very incongruent.
Elvis Presley wore one of those watches.
And in fact, the Hamilton watch company also sort of copied that design with their first
electric model.
Incidentally is the same one that Elvis Presley wore.
He sort of had an affinity for that triangulated sort of trapezoidal look.
So when you think of Cellini, you don't think of just one single type of watch.
You think of a myriad of watches.
And each one of those Cellinians has some sort of subcategory name that goes along with
them, even if they were named in the marketplace.
So when we think of the Cellini, this is one of the oldest models that we currently have
in our inventory.
This particular model is a Blue Vignette and it's 21 millimeters wide.
And it also has just, the diamond bezel it's made of gold.
It's a very classic oval shape.
And what you may notice from some of our other other videos that we've talked about from
AP is that this sort of has an egg shape.
So if you turn it on its side and I'm going to leave it here, but you can imagine if you
turn it on its side, it has sort of an oval egg shape look to it.
That was very popular when watches were starting to be worn on the wrist.
So it kind of is a throwback.
And because this is one of our oldest models stands to reason that it would have been in
the 1960s and 1970s.
And that design would have been very popular as a throwback in history.
Moving forward, we get a lot of different models.
For example, this Prince right here, it's a rectangular model.
And it's one of the only models that Rolex has ever made with a crystal case back where
you can see the internal movement of the watch.
The internal movement of the watch is highly decorated.
That's not normal for Rolex.
Rolex did that special just for this Prince.
Now there's four different models of that Prince.
There's the yellow gold, the white gold and the Everose Gold gold.
So there's four different styles within those patterns.
Now they have that art deco look.
So it's a throwback to the Rolexes of the 1920s and 1930s.
If you notice all of the Cellini needs throughout history, sort of have a throwback to the original
tool watch of what Rolex designed back in the 20s, 30's, and 40's.
So you get to the Danaos.
The Danaos has a couple of different variations.
For example, this one here, the lugs are very smooth and very much like a day just, but
it's very thin and it's a manual line movement.
So you get different, you get a court's movement and you get a manual wind movement in some
of these variations of the Danaos.
Now, moving on, there's something that's called.
And if I'm remembering correctly of how it's supposed to be pronounced, it's Cestello.
The Cestello is a watch that has articulating lugs and it's thin.
And so when it lays on your wrist, the lugs actually articulate backwards and forwards
to make that strap laid just a little bit better.
And so it's more comfortable.
But the other benefit of this watch is, is that it looks again like a couple of watches
that were designed in the 1940s by Rolex.
Some of them were even special edition models and they even looked just like this case.
So it isn't just form over function or function over form, depending on how you, which way
you want to look at it.
It's actually complete design.
And that's something that Rolex sort of continued throughout the Cellini lineup.
Now, moving forward, a lot of folks remember this particular model here, this is just the
Cellini classic.
It has a very thin round dial it's got the dial moves out to the outside edge of the
case.
The lugs are actually, instead of being formed into the case, the lugs almost seemed like
an afterthought throwing back to the pocket watches, which were eventually converted to
wristwatches because keep in mind.
And you know, I've said this many times on all of our other videos, watches were something
that men refused to wear on their wrist.
These watches wrist watches were made for women only, and didn't really become popular
until the 20's, 30's, and 40's with men.
So, and it was, and again, the reason it became popular is because it was a tool watch.
So when you think about these watches, remember this is a small watch.
So the Cellini classic can go anywhere from a 30 millimeter to a 35 millimeter.
And that's important because if you're looking at a Cellini and you're thinking, "Hey, I
like that style."
Be sure to pay attention to the actual size of the case, because if you don't, you might
not realize that it's very, very small, like a 30 millimeter, which would be something
that would be more that a lady would wear on her wrist.
And a man would wear on his men would want something more like a 33mm at the very minimum
and probably stay between 33 and 39 millimeters.
Now, when you move forward today's models, these are interesting because this watch here
has a date and the time, but the date is a sub-second window.
So the sub-second dial is usually considered something that you keep time with a seconds
hand or something in congruent.
Chronograph, for example, but this is actually the date.
So this watch incorporates a seconds hand plus a sub-second dial.
I'm sorry, I sub dial.
I'm so used to saying, sub-second dial.
This is a sub-dial as a date function.
And so this one also sort of has a coin edge around the outside of the top of the bezel,
which is interesting because normally you have a coin edge on the outside edge of the
case.
Now, the watch I happen to be wearing the most updated version of this particular modern
watch, you'll notice in this particular watch, the moon phase is incorporated in the sub-dial.
It also has the date function with the indicator that moves around the outside chaptering of
the watch.
There, again, you're keeping in line with the previous generation of this watch with
that coinage around the bezel.
Now these are in Everose Gold, so they're not in yellow gold.
This the Everose Gold is what they're using for the Cellini from here forward.
And then you may not be able to tell in the video, but this particular watch, they're
all Rose gold with the exception of two, which are Yellow Gold.
And so remember that the, the Rolex Cellini Prince, which is the rectangle comes in Yellow
Gold, White Gold, and Rose Gold.
So just wanted to make sure that you knew that there are different variations of Gold.
You do have to pay attention, but the most modern version of the Cellini is a 39 millimeter
Everose Gold watch just like the one I'm wearing.
And the great thing about it is it really has that throwback in that feel to a very,
I guess, modern art deco, which would be something like the rectangular Prince combined with
one of the early generations of this watch.
It truly is
Something that you really want to look into, especially if you like to wear a bigger watch,
but not something too big and clunky, but you are maybe used to wearing a Submariner.
For example, I have a big wrist.
So you can see that this watch actually looks amazing on my wrist because it's just the
right size.
And to get these watches in this particular style and format are very hard to find, because
again, they're not the very most popular in the marketplace, but people still love them,
especially when you start looking at the details.
And that's the most important thing about the Cellini are the details.
Find them at SwissWatchExpo.com . Give us a call.
If you have questions again, there's so many different variations and models of these color
combinations sizes.
You really need to understand the Cellini that you're looking at.
Find it at SwissWatchExpo.com or give us a call.
We'll be happy to answer your questions.
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