- All right.
We can all agree that getting your website
to show up higher on Google SERP,
search engine results page
is important to win new business.
They own 92% of the search market share.
So the higher your website ranks in relevant searches
the better your chance
of attracting customers over a lower ranking competitor.
And the complex algorithm works constantly to sift
and sort through billions of websites
and online resources ranking them based
on topic, relevance, prominence
and performance, and Google's algorithm considers hundreds
of ranking factors also known
as signals to determine your business's worth of showing up.
And now here are five characteristics
of a search-friendly website.
- Emma, I wanna do the first one
and talk about fast load time.
Now, if you're like most consumers
you close the tab and continue your search
if a website takes forever to load.
I know I do all the time.
And by forever, we mean just a few seconds.
Google strongly considers a website's load time
especially for smartphones and tablets.
In fact, a study commissioned by Google found
that the faster load times led
to reduced bounce rates
and higher conversion rates
because fast-loading websites
create a more enjoyable user experience.
- Now I wanna get into the importance of useful
and original content.
The content on your business's website
including text images and videos plays a vital role
in helping your business show up
on a Google Search results
for queries related to products or services you offer.
So to beat competitors on Google Search
make sure your website's content is as helpful
and unique as your business.
So be sure to keep your website up-to-date with a mix
of content that might include educational blog posts related
to your area of expertise.
So like how to crack the perfect egg,
if you're me!
Also consider behind the scenes videos.
I love these and those are great
to just show your business in action.
Also consider using lots
of photos of your products and services,
also products and service descriptions
that distinguish you over the competition are key.
And lastly, testimonials from satisfied customers.
That is totally what helped me choose my dentist
in San Diego, seeing those patient testimonials on the site.
So what I recommend, schedule an hour or two
or maybe even three to freshen up the content
on your website, as often as you can.
It's an investment that likely could pay off
on Google Search.
- The next thing you wanna think
about with your strategy here
is keyword strategy.
Now researching keywords is instrumental
in your ability to show up on Google Search.
After you go through a keyword research process decide
on the main keyword for each page of your website
and then use that keyword in your page title,
page description, page content, and the page's URL slug.
And now pro-tip increase your chances of showing up
on Google Search by using unique page titles
and descriptions for each page of your website.
- So you've definitely heard Nealey
and myself talk about the importance
of having a mobile responsive design.
Google stresses, the importance of designing your site
in a way that works with all devices and browsers
because more than 54%
of all internet activity occurs on smartphones and tablets.
So if your mobile users have trouble
using your website guess what?
They'll probably leave
before making a purchase or scheduling an appointment.
And they most likely won't return.
Fortunately, most website builders,
including GoDaddy websites,
understand the importance of mobile-friendly websites.
So if you've built your website recently, or let's say
you're just getting started
your site should work well with mobile customers.
And if you're using a more custom option like WordPress
be sure to test it as you build.
Open the website on your smartphone,
just go and grab it, check now, or a tablet
and click around making note
of improvements that you can make.
- Then you wanna make sure
you have a secure experience.
Now, when you are visiting a webpage
the web browser you use is constantly communicating
with a web server.
As info travels back and forth between the server
and your browser hackers can potentially intercept it.
And no one wants to be hacked, which is why
Google places so much emphasis on securing your website.
If you notice a padlock symbol
to the left of the address bar
or you may see that the website address starts
with HTTPS, both of these indicate
that the website is secure and Google appreciates that.
And to secure a website, you need an SSL certificate.
It encrypts data by making the connection
between your browser and the web server secure.
Whether someone is filling out a simple contact form,
scheduling an appointment, or buying a product
on your website, SSLs protect their information.
- So let's face it.
There are hundreds of ranking factors that play
into your ability to show up on Google.
And these tips can be used on your website,
Google business profile, and YouTube channel
to give you an edge over your competition.
And remember that SEO doesn't just happen!
And your placement at the top of the SERP
is not guaranteed.
Patience is the key
to building your solid digital foundation.
All right, that's a wrap!
But your journey doesn't have to end here.
We have over 300 videos for you to watch!
- And be sure to like comment, subscribe.
This is The Journey,
and we'll catch you in the next video!