ABOUT THE LAST 30 MINUTES.
>>> NOW THIS BIG STUFF, MADISON
SQUARE GARDEN, THAT IS THE
COMPANY THAT OWNS THE
NEW YORK KNICKS, THE NEW YORK
RANGERS AND OF COURSE IS THE
WORLD'S MOST FAMOUS ARENA.
WHAT YOU MAY NOT KNOW IS IT IS
ALSO VERY BIG IN E-SPORTS, THAT
IS VIDEO GAMES.
WE HAVE THE SENIOR
VICE PRESIDENT FOR MSG SPORTS
AND SHE JOINS US NOW.
WELCOME TO THE SHOW.
>> THANK YOU, STUART.
STUART: EXPLAIN HOW BIG OF A
DEAL THIS IS.
YOU HAVE TWO E-SPORTS TEAMS AT
MSG?
>> WE HAVE TWO FRANCHISES.
COUNTERLOGIC GAMING AND KNICKS
GAMING.
BELIEVE IT OR NOT TIED IN WITH
THE NBA.
STUART: YOU PUT ON TOURNAMENTS
AT ATTENDED BY THOUSANDS OF
PEOPLE WATCHING GAMES ON BIG
SCREENS?
>> IT IS PRETTY CRAZY.
THERE WAS A BIG EVENT IN 2015.
IT WAS THE CHAMPIONSHIP, AND WE
HOSTED IT AT THE GARDEN THAT WAS
MOMENT QUESTION SAID LOOK, THIS
IS SOMETHING WE NEED TO
CONSIDER.
VERY AVID FAN BASE.
VERY PASSIONATE FAN BASE.
GREAT DEMOGRAPHIC.
PEOPLE, IT IS DEFINITELY A
GLOBAL GAME.
STUART: SO THREE YEARS AGO YOU
WERE FILLING, I DIDN'T KNOW
ANYTHING ABOUT THIS, FILLING
MADISON SQUARE GARDEN WITH PAY
CUSTOMERS?
>> YES.
STUART: YOU WERE STEAMING THIS?
>> WE WERE?
STUART: ALL AROUND THE WORLD?
>> YES.
STUART: YOU MAKE MONEY OUT OF
THAT?
>> OH, YEAH.
BETTER BELIEVE IT.
YOU GUYS ARE IN THE BUSINESS,
RIGHT.
STUART: YES, WE ARE.
>> IT IS INTERESTING BECAUSE
E-SPORTS, INSTEAD OF BEING ON
ESPN OR FOX, RIGHT, IT IS ON
TWITCH.
AND IT IS ON YOUTUBE.
SO IT IS A VIRTUAL AUDIENCE BUT
IT IS A GLOBAL AUDIENCE THE
VIEWERSHIP IS COMPLETELY OFF THE
CHARTS.
STUART: WHO SPONSORS THIS?
YOU MAKE MONEY OFF RESPONSE
SOURCE AS WELL?
>> ABSOLUTELY.
INTERESTING THING WE GOT INTO
THE BUSINESS, GOT INTO PARTNERS
WITH THE KNICKS AND RANGERS WITH
MADISON SQUARE GARDEN THEY WERE
EXCITED WHEN WHEN HE DID IT.
JUST LIKE YOU, THEY DIDN'T KNOW
MUCH ABOUT E-SPORTS.
OUR PARTNERS TRUTH US.
WE EDUCATE ABOUT WHAT E-SPORTS
IS ALL ABOUT.
WHAT IS THE BEST WAY TO TAP INTO
OUR FAN BASE.
A LOT CAME ON SQUARE SPACE,
JERSEYS ON THE KNICKS, ON THE
KNICKS GAMING JERSEYS.
SPECTRUM, OUR GREAT PARTNER,
THEY ACTUALLY SPONSOR THE GAMING
LOUNGE.
LIKE, PEPSI, I WAS AT THE
PERFORMANCE CENTER LAST WEEK,
PEPSI PRODUCTS ARE EVERYWHERE.
THIS IS OUR PARTNERS, ARE
ENGAGING WITH US AND OUR
E-SPORTS FRANCHISES.
STUART: YOU HAVE THE DEMOGRAPHIC
TO DIE FOR.
>> YEAH.
STUART: THE PRINCIPLE AUDIENCE
OF ESPORTS CONTEST, IS WHAT
YOUNG MEN AND YOUNG WOMEN FROM
WHAT, LIKE 20 TO 30?
>> ABSOLUTELY.
THE WHEELHOUSE IS 18 TO 25.
SO, THIS IS --
STUART: WE WOULD DIE FOR THAT.
>> I HEARD THAT THE DEMOGRAPHIC
SPIKES WHEN WE TALK ABOUT
E-SPORTS ON FOX.
SO I HOPE THAT --
STUART: DOING OKAY, YEAH.
>> DO YOU THINK THAT IS WHY
YOU'RE ON THE SHOW?
>> I MIGHT VENT YOU ARE A YES.
STUART: TO ME, I ALWAYS THINK
EPICENTER OF E-SPORTS PHENOMENON
IS SOUTH KOREA, RIGHT?
>> YES.
"LEAGUE OF LEGENDS" IS HUGE IN
KOREA.
WE BROUGHT IN A STRATEGIC COACH
FROM KOREA TO HELP OUR TEAM AND
ASSIST OUR HEAD COACH.
IT IS MASSIVE THERE.
VIEWERSHIP IS HUGE.
IN CHINA IT IS INCREDIBLE THIS
IS BIG BUSINESS.
STUART: WE LIKE TO HEAR ABOUT
BIG AND EXPANDING, SUCCESSFUL
BUSINESSES YOU BROUGHT US THE
STORY.
WHY DON'T YOU COME BACK AT SOME
LENGTH, GIVE AWE BETTER
COMMERCIAL?
>> WELL, WE EVEN TALKED ABOUT
WHEN I WENT TO THE DARBY COUNTY,
VERSUS NOTTINGHAM FOREST --
ASHLEY: OH.
>> COME BACK AND TALK ABOUT
THAT.
STUART: YOU'RE NOT CAREFUL, WE
WILL.