hey there welcome to life noggin the
brain is a pretty cool organ but
sometimes it can fail us like when we
forget someone's name or blank on a test
but how can someone just forget
something like that well to start off I
want you to imagine what a penny looks
like you're probably imagining Abraham
Lincoln looking off to the right and
that the coin is copper but you probably
didn't recall the phrase above the
Lincoln Memorial on the back of the
penny if you did Congrats
but the reason we may have not
remembered every single aspect of the
coin is because frankly it doesn't
matter all we need to know is how to
distinguish a penny from any other coin
so we only remember the important parts
and store them in our long-term memory
all of the small details of any
experience like you watching this video
for example are combined into one event
in your brain's hippocampus you are
essentially a network of neurons that
records the Association linked to the
memory and any of those associations
like hearing the name blocko can bring
back that memory but problems arise when
there is more than one memory associated
with a given Q if you ever met someone
who looks like an old friend it may be
difficult to remember this new person's
name because that face already has some
other meaning to you and the memories
are interfering with each other
decay theory states that a memory slowly
fades over time if it's not rehearsed
often so if you do not frequently think
about something you'll forget it it
makes sense but you also have to be
paying attention in the first place if
you ever want to recall that information
so what is something that you always
forget did did you forget it I'm
terrible with birthdays but luckily
Facebook is there to save the day
speaking of which if you want to you can
follow me on there as usual I'll be
answering a new question every Thursday
so ask anything you want to know in the
comments or on Facebook and Twitter
I'm luck oh this has been life noggin
don't forget to keep on thinking