Hi, welcome to me is talking about whatever I want. Today I'm going to be talking about Justin
Bieber's new song, Yummy. And his antiques regarding that song of which there are many.
So, first off my thoughts on the song, it's not bad, y'all are just mean. Well, okay,
let me get this straight. The song is actually really, really, really, really bad. It's just
not quite as bad as some people were saying. From a musical perspective, it's very polished. His
singing is very clean, the instrumental's nice. But that doesn't make it a good song. The entire
song is ruined just off the bat because the lyrics are absolutely inexcusable. There's no world in
which you can pretend that the lyrics to Justin Bieber's Yummy are anything short of the laziest
writing I've ever encountered. "You've got that yummy." I don't want to sing it because then I'm
going to get copyright claims, but we've heard the song, right? We know how the song goes. He
just says the same thing over and over. But I think there's one part of the song
that nobody really talks about that I want to talk about. So y'all were so caught up on him
saying yummy, that you let him get away with saying, "Standing up, keep me on the rise,
lose control of myself I'm compromised. You're incriminating, no disguise. And you ain't never
running low on supplies." What does that mean? Like it's not lyrics. He's just saying words that
go to the beat and happen to rhyme. That being said, it's still not the worst song I've ever
heard in my entire life. In fact, it's not even the worst Justin Bieber song I've ever heard.
I mean, when this boy was famous at age 13 and y'all were all Beliebers, he was releasing some
really trashy music. And you made him famous regardless. So don't complain when he's 20,
whatever now, and you're getting Yummy. You put this into motion. So I'm definitely blaming every
12 year old Belieber from 2013 for this. So yeah, that was my little song review.
Now that we've talked about that we want to talk about Justin Bieber's desperation when it comes
to promoting this song. Releasing a bad song, we've all been there. Well, I mean, no, I haven't
released a bad song. But we've all been in the business of not being on our best. Sometimes you
just come out with something and it's just not as good as what's expected of us. But generally
you kind of just move on and do better. That's usually the reaction I see from people. However,
Justin Bieber has doubled down on this song so hard. You would think his life depends on it.
He posted on his Instagram, he's deleted them now. But he had like these full page... It was
the thing where you like use more than one Instagram posts to make a big picture. Which
by the way is if your account looks like that... Nevermind, that's not what this video is about.
But yeah. He was basically instructing people to purchase the song multiple times from his
website. He was telling them to download it on iTunes. He was saying to play it while they were
asleep at a low volume. And my favorite part was he said, download like a VNP because he didn't
know how to spell VPN. Basically, he wanted people to make sure they were buying it from
the US. Which is like the crummiest thing I've ever heard. Like, "Oh, Hey, what's up all you
Indonesian fans," for example, "Unfortunately your streams aren't as important to me as my American
fans. So can you just pretend to be American for a second so I can get number one on the charts?"
it was truly like just the most mind boggling thing I've ever seen from a... No, it's not,
why am I acting like that's the case? It was the most mind boggling thing I'd seen that week.
And if the Instagram posts weren't cringy enough, which they were, he was also posting
these horrible TikToks. Now the funny thing about the TikToks was like the first one that he posted
promoting his song, he was in his kitchen I think. Or he was in somebody's kitchen. And
he was dancing. And there was like somebody in the background. It was kind of cool. I'm not
going to lie. But then all the other TikToks after that, he's just in bed. It was like,
his people told him, "Hey, we need you to make us TikToks." And he's like, "Oh yeah, I got you.
Let's do this." And then they're like, "No, we said TikToks. We needed like five." And he's like,
"Can I just do them right here? Like from my bed?" But he's literally in bed recording those TikToks.
I've never seen somebody so uninterested in their own work before. Then again, calling the song,
his own work when it had like six writers is a bit of a stretch. And then another way you could see
how desperate he was for the song to go number one, was he was hosting these cringy Instagram
live streams where basically he was begging his fans to buy his song right there. He was like,
"Did you get it on iTunes?" And once a little girl was like, "Oh yeah, he did." He was like,
"Okay, great. I'm so proud of you." "Hey, have you downloaded Yummy on iTunes yet?"
The memory you just created for that little girl. She's going to grow up and forever
remember her phone call with Justin Bieber. During which Justin Bieber interrogated her,
and forced her to reveal that she purchased a song on iTunes. That ain't it chief.
So yeah, that's one thing. But I think there's like a deeper element to it. Part of why I
personally don't like, not just the song, but the rollout of the song is he was trying to
force the song to become a meme. And the reason I know this is true is there's this one part in
the music video, which yes, unfortunately I did watch, where his chin is kind of like... This
isn't helping explain anything is it? Let me just insert a picture. So yeah,
as you can see, his chin was doing this really like meme extension thing. And there's this part
where his eyes were doing the same thing. It just was so weird. And it was obviously just
put there for people to be like, "Oh, that's weird. Let me talk about it." So another way
you can tell the song was supposed to become a meme is because the refrain was so repetitive.
It was just impossibly repetitive. I've never heard somebody say one word so many times in
one song. It was obviously very TikTok friendly. You know what I mean? Saying yummy over and over.
I can just in my head visualize e-boys all around the world, painting their nails and
showing off their different outfits. So every time he says yummy, the outfit changes. I should
make a TikTok like that. It'd probably get some views. I bet if you do what I just described,
you will get on the For You page. So yeah, he was to go viral on YouTube. He was trying to go viral
on TikTok. Another reason you can tell he was trying to go viral is because he kept posting
pictures of babies with the hashtag yummy. I guess so we would talk about it. And we did talk about
it of course, but it's just like, "That's weird." Because Yummy's definitely not about ice cream,
right? You know what the song is about. Right? And you're using pictures of babies to promote it with
the hashtag Yummy. That's a little weird my dude. But nevertheless, you got to do what you got to do
for those sick memes. Right? Those dank memes. So yeah, I really didn't appreciate how
he was trying to force it to become a meme because you don't get to decide whether or not you're
going to become a meme, it's just, it happens. But the thing is like this kind of reveals a
larger issue that we're going to be probably seeing a lot this decade. And it's celebrities
versus the internet. So the earliest example I'm thinking of is Will Smith and all that implies.
Will Smith represented actors. So now actors are not just trying to be relevant in movies,
they're also trying to be viral on the internet. The thing about YouTube, the reason it works is
because people are relatable generally. There's absolutely nothing relatable about making 20
million dollars per film. And nevertheless here's Will Smith trying to pretend like he's just like
any other vlogger. And this isn't even to say that Will Smith's vlogs are bad, because they're
not really bad. It's just annoying because you can tell that YouTube was heavily trying to push the
fact that they had Will Smith on the website. Another way you can see that is like with late
night television, Ellen DeGeneres, Jimmy Fallon, Jimmy Kimmel, James Cordon, oh my gosh. These
people literally, they literally have a platform already across the entire world. And yet they're
just straight up spamming, YouTube left and right. They will take one episode of The Tonight Show and
they will cut it up into 20 videos and then just publish them all. And it's the absolute
worst way to run a YouTube channel. But clearly it's important that these people are also viral
on the internet. Apparently that's becoming a new part of being a celebrity. It's just that
celebrities are really awful at doing it. So now what I'm guessing, we're going to see is
singers. I guess the new thing is we're going to see a lot of singers trying to be viral.
And I guess you could argue that this has already happened with people like Lil Nas X and Old Town
Road. But the thing about it was Lil Nas X was very much an internet meme person already. That's
why he seems to be so good at what he's doing. It's not like he is already living an unreachable
lifestyle, and then he decided to kind of take advantage of normal people. He, a normal person
used the internet to propel himself into stardom. And I think that's kind of amazing. But when it's
flipped, it just starts feeling a little weird. When somebody as large as Justin Bieber is trying
to manufacturer something that's designed to go viral. It just feels like a cash grab. And I mean,
it is. I don't know I'm being so nice. So yeah, I guess this is the year of the meme singer. Oh no.
The thing is too, Justin Bieber is acting irrelevant and he's not. But I think he also
is. He is traditionally relevant. So anything Justin Bieber releases, he can get airplay on.
Anytime he wants, he can call up somebody and get an interview. You know what I mean? He could
probably be in any movie, anyone's song. He could do anything he wants. Traditionally speaking he's
very relevant. However, I just don't think he's that relevant on the internet. Because if he was,
first of all, we wouldn't be dragging him so heavily. But clearly his people have told him,
"Hey, you've got to be big on the internet too if you want this to work." And it's not like...
He's always been popular on the internet. That's generally where fans congregate. But his people
are trying to turn him into a meme. And sadly, it's just turning him into an object of ridicule.
You can see where Justin Bieber falls short in terms of relevance when you compare him to
somebody like Roddy Ricch. Yummy got beat by a song called The Box. Ee, Er. You've definitely
heard it. And that song did better because it's a meme. Like, okay, on the one hand, it's a really
good song. I enjoy listening to it. I've heard it a lot of times. But on the other hand, part of the
beat it goes like Ee, Er. Like, it sounds like somebody's swinging a door open. That's a meme,
it turned into a meme. Everybody's typing up Ee, Er. Oh, that's my favorite part of the song, Ee,
Er. I think I even put it in one of my videos. You do not need more money. What are you going to do
with it? Put in a box. So that's an organic meme. Roddy Ricch didn't say to himself,
"Hey, I want this song to go viral. So I'm going to put a really weird sound in there."
No, his people just put a really weird sound in there and it sounded good,
and the internet latched on to it. That's why Roddy Ricch is doing so much better than
Justin Bieber. We like his stuff more because we're not feeling pandered to. And honestly,
I don't even know if Justin Bieber has the power to do what Roddy Ricch does
because he's already established himself in that separate realm of traditional celebrity. So his
shortcomings are becoming really apparent and it's not a good look for him. Neither
was the pink hair in that music video. But that's not what this video is about. You can
also tell that Justin Bieber is desperately trying to be relevant with his appearance in
David Dobrik vlog. That was insane to me that Justin Bieber was on David Dobrik's channel.
But the thing is in terms of YouTube, David Dobrik is more relevant than Justin
Bieber. Obviously Justin Bieber's music videos get more views than David Dobrik,
but that's typically because people are coming from outside of YouTube to view Justin. David
Dobrik on the other hand is loved by pretty much everyone on YouTube. So celebrities are basically
using David Dobrik for star power because he's very brand safe, very viral, very liked. But
it's not working because these celebrities are not liked. Nobody wants to see Justin
Bieber popping out of a backseat and surprising fans and forcing them to download his music.
That's not good content. And it's not David's fault. It's just Justin. He's not relevant,
because he's too relevant. The last thing I want to say is that Justin Bieber basically
still won because we have hyped him up so much. There's a plethora of videos about Justin Bieber
and his antics right now, including this one. Yay. I love hypocrisy. Basically. We've given
this man so much attention and hype off of his crappy little song that should never have gotten
off of his laptop. Should never have been uploaded to Spotify. We've turned the song into a cultural
phenomenon. And I can't believe we did this with something that's so undeserving of it. Quite
literally I don't think we've talked about a song this much since Old Town Road. Which that could
be a whole video in and of itself. It's like as much as we all hate Justin's new song and as much
as we don't want him to succeed with something so mediocre and contrived, we gave that to him
by giving him an endless amount of attention and energy. Literally like I'm doing right now.
So yeah, in the end, Justin, Bieber still won. He's still going to be laughing all the way to
the bank. I just... Why do we let celebrities do this to us? I promise you that if we just had
a day where we didn't pay attention to any of these people, they wouldn't know how to
act. Every celebrity would probably just start The Purge if they went a day without Instagram
likes. And actually that would kind of take care of the whole issue right there. Also Justin,
Bieber's coming out with an album or something. If Yummy is this bad and he's pushing it so hard,
it's safe to assume this is kind of like the best he has to offer. This album is
going to be trash. So don't worry. I will be talking about it. Anyway, who cares?