- So three premium package secrets my clients are using
to go from $150 bucks an hour
to $3,000 to $10,000 packages.
Please write this down.
Premiums package secret number one.
Know what you're actually selling.
- [Announcer] The king of high-ticket sales.
World's highest-paid consultant.
Media celebrity.
Multi-millionaire entrepreneur.
Acclaimed Tedx speaker.
International best-selling author.
Dan Lok.
- What you're actually selling,
what you're thinking you're actually selling
may not be what you're selling at all.
What you think you're selling.
I say, Kayvon, you're selling how to get more leads
for clients, how to get more business.
Well, Dan, that's what I sell.
I teach them sales and marketing.
No, that's not what you're selling, right?
No.
What is it that you're actually selling?
And here's the secret.
This is the key to immediately
separate yourself from your competitors,
even though they're better known than you.
It does not matter.
What I'm gonna share with you,
it overcomes the credibility issue
that hey, Dan, do I have to do this?
Because I have five years of track record,
I have 100 testimonials,
or I've been doing this for a number of years,
or this and that.
This overcomes that issue.
Because if your offer is so compelling and so clear,
and you can describe your prospect's problem
better than they could, better than they could,
when you put that in front of them,
they'll be like, I want that.
I've been looking for that.
If you don't have an offer like this,
and it's kinda like me too, me too,
sounds kinda the same as a competitor,
of course, they're not buying.
And of course, they're buying based on price,
because we have not given them
any other criteria to buy from.
They can't tell the difference.
You do this, and your competitor does that.
Kinda sounds the same, why should I pay more?
So it's a question of communicating
and articulating that value.
Let me ask you a question, when someone asks you,
what do you do, we just played the networking game, right,
what do you do, what's your reply?
How do you reply?
Yell the answer.
What do you do?
- [Man] Copywriter.
- Copywriter.
- [Woman] Relationship.
- Relationship coach, right?
A relationship coach, yes.
Kayvon.
- [Kayvon] I help frustrated business owners find $10,000
in their bottom line within 45 minutes guaranteed.
- Not bad, not bad, not bad.
Yes.
- [Man] I solve your problem through media marketing.
- I solve your problem through media marketing, yes.
Give me some lousy ones.
Give me some crappy ones.
(attendees laugh)
- [Man] I'm a real estate agent.
- I'm a real estate agent, oh, love it, yes.
(attendees laugh)
Give me one more, give me one more.
Yes, Monica.
- [Monica] I'm selling collagen bay.
- Oh, okay, I'm collagen bay, okay, okay.
Give me maybe one more.
- [Man] Home-based business.
- Huh?
- [Man] I'm a home-based business.
- I'm a home-based business, yeah.
It's awesome, like when we (laughs),
when we were in Dallas,
and I attended a digital marketing conference,
everyone's got a big name tag, right?
(attendee laughs)
Like a big name tag in front of us.
And they gives us these ribbons.
And when I go to digital conferences, stuff like that,
if I'm a speaker, I go there to teach, right?
But if I'm an attendee,
I kind of don't wanna bother by people.
I wanna focus on just learning.
So I saw this ribbon, I thought to myself,
maybe I should just put like M-O-M, you know?
(attendees laugh)
Then nobody will wanna talk to me, right?
Then I'll put a bunch of M-O-M, M-O-M.
I've got five M-O-M going on.
(attendees laugh) That's awesome.
But that's another.
So what do you do?
How do you reply?
If you say I am a relationship coach,
if you say I am a real estate agent,
if you say I'm certified by xxabc,
or I've been trained by xyz,
you're leaving tens of thousands of dollars on the table.
I'm a consultant, I'm a life coach,
I'm a counselor, I'm a therapist, I am a whatever,
I'm a real estate agent, I'm a mortgage broker.
If that's your reply, you're leaving money on the table.
Guarantee.
But Dan, then what should I say?
Go ahead, ask me the question.
- [Attendees] Dan, what should I say?
- Here's what you say.
Lots of things to get attention,
but only two things get interest.
This also answers the question
why you have a lot of followers,
you have a lot of followers on social media,
you're getting attention, but you're not getting interest.
You're getting attention,
yeah, they're following you, you're cool,
but you're not getting interest.
There are only two things people are interested in,
a problem they have and don't want,
or a result that they want and don't have.
This is profound, write this down.
A problem they have and don't want,
they wanna get rid of the problem,
or a result that they want and don't have.
Both are their pinpoints.
That's how you turn attention into interest.
You've been watching my videos for some time now,
and you might be wondering,
Dan, how do I go to the next level,
or how could I be mentored by you?
Here's what I want you to do.
My very first assignment to see if you qualify.
I want you to go to fumoney.com
to download a copy of my book.
You can't even do that, I cannot be your mentor.
The second step is after you download my book,
I want you to read it.
And you also get an invitation to register
for one of my upcoming webinars.
I want you to register and show up for that webinar.
During the webinar, I go through all the details
of how you can possibly be mentored by me.
Go there right now, fumoney.com.