(upbeat music)
- Hi, everyone, my name is Dylan.
And today, I'd like to show you how easy it is
to design your own logo with the GoDaddy Studio mobile app.
Now, whether you're at the very beginning
of your small business journey
or you're looking to update your brand's identity,
designing a logo is a really fun and rewarding process,
all the more so if you do it yourself.
So, before you fork out on hiring a designer,
let me show you how simple it is to design your own logo.
Now, as always, the easiest way
to get started with a design in GoDaddy Studio
is by using one of our templates.
And you'll see in the Template feed right at the top,
we do have a Logo quick start tab.
So, if you tap on that, you will see a whole bunch
of pre-designed logo templates that we have for you,
spanning a whole range of different styles.
So, there are hundreds and hundreds to choose from.
You would simply scroll through
and if anything catches your eye,
seems like it's in sync with your brand's own identity,
you would simply tap on that.
And then it's very easy to edit any of the elements.
For example, just starting by replacing your brand name
and then, of course, making any minor adjustments
that you need to.
So, that's a really simple way to get started.
But let's take a look
at the slightly more creatively challenging option
of designing your own logo from scratch.
So let's jump onto a blank canvas
and start with the most important elements of your logo
which is, of course, the name of your brand.
In this case, I'm going to be creating a logo
for a hypothetical barber shop called Slick.
And once you've typed the text and added it to your canvas,
the all-important job of selecting the perfect font begins.
Now, as you probably already know, GoDaddy Studio
has more than 600 different font options to choose from.
If you tap on this little upward arrow in your font tray,
it'll take you to our font library.
And here, you can start to explore
the different options that we have
categorized according to different design styles
and occasions.
In this instance, we do have a specific collection
called Logotype,
with more than 40 different fonts.
And these have all been selected
for use specifically in logos.
So, that's a good place to start.
But, of course, the most important consideration
is your brand's identity, your own unique style,
and second to that is legibility.
So, you're gonna have to use your best judgment here
and find that balance
between something that is very impactful, quite unique,
has some personality related to your brand style,
but also nice and easy to read.
So, for today's example,
I've decided to go with Hagrid Text.
It's got a few different weight and italic options,
and you can further customize your text down here
by tapping on the Style tab.
And here, you can do things, like,
change the spacing between letters
and you can adjust the capitalization very easily
with a single tap.
I think I'll go with all caps
and you can even start to curve your text,
which, as we'll see a little bit later,
can be really useful for a logo.
So selecting the right font
and making some minor adjustments to customize the text
is arguably the easiest way to create a logo.
Something like this looks really good.
You can see how it looks
in different color combinations, too, using the Themes tool,
just to see how it looks out there in the wild
and something like this is called a word mark,
which is a logo that only uses text and no graphics.
And as I said, that's really the easiest way
to design a logo, many brands do it.
So, that's definitely one option for you.
In many instances, you will find that it is useful
to add a second line of text,
perhaps describing what your business is, what it does.
So in this case, we're, of course, a barber shop.
So I think it might be quite useful
to include that in the logo,
so people know exactly what service we offer.
And as soon as you introduce a second line of text,
you're going to come up against the concept of font pairing.
There aren't many hard and fast rules,
but some good guidelines include choosing a font
that's not too similar and not too different,
creating a degree of contrast
so that they stand out as separate lines.
So either something like this
where my second line of text is in a much lighter weighting.
It contrasts well with the very heavy hero logo text.
Or an example like this,
where I've gone in a completely different style,
contrasting a heavy display font
with a more expressive brush font.
Taking things a step further,
you might want to include a third line of text.
Again, this is something that's very commonly done.
It might be the location of your business,
or perhaps the year your business was established,
or a catchy slogan,
like, "The best cuts in town," or something like that.
It's even quite common
to see up to four lines of text in a logo.
It does start to get a little bit busier,
but it can be done
if the right design principles are adhered to.
Most importantly, you need to be aware of type hierarchy.
So the most important line,
in this case, obviously, the name of your brand
should be much bigger than the rest of the text.
But you can see, it is possible
to combine three, four lines of text together
in harmony in your logo.
But for my purposes, moving forward,
I'm happy to stick this three-line logo.
Slick Barber Shop, Cape Town,
and it's really important to make sure
that your logo looks really good in black and white first
before you move onto adding color.
So, you might want to just
colorize this background in white
just to make sure it looks good.
And it's definitely a good idea to try the inverse too.
I can see this is really legible.
It's easy to read.
So, I'm happy with that.
So, perhaps I'd want to start exploring
some different color combinations
using my brand's color palette.
Using the Themes tool makes it really easy
just to cycle through some options.
It automatically picks those combinations for me,
so I find the perfect one.
All right, now let's go ahead and open up Pandora's box
and take a look at all the options you have
for graphics in your logo design.
You can tap on the Graphic icon at the bottom here
to go to our library,
where there are tens of thousands of options to choose from.
So, it definitely helps to have some idea
of what you're looking for,
starting with very broad strokes.
We could search for logo in the Graphics library.
And you'll see right at the top here,
there are quite a few collections
that we have designed specifically for creating a logo
with all different types of elements and different styles.
Something like Logo Elements by Anna, for example.
Just this collection alone
has more than 560 different individual elements
to help build up your logo.
So, there are really
an almost endless number of options to explore.
If we narrow things down a little bit, it definitely helps.
So, in this example,
I searched for barber in the Graphics library
and I found this Barber Emblems and Logos collection,
which is obviously very perfectly suited to my brand.
And once that's on your canvas,
it's very easy to just move around
and resize these yellow guidelines that you see popping up
are very useful to help you keep things centered.
So, this graphic's working really well for me.
It's definitely an option for me to consider.
I love the scissors icon,
creating the association with the barbershop.
And then, of course,
this shape sort of holding the entire logo together
works really well.
In the same vein,
you could start to play around with different frames.
We have plenty options for these
if you search for frames in the Graphics library.
These create a slightly more ornate holding device
for your logo design.
But, of course, the simplest way to do this
would just be using a simple shape like this circle.
Circles work really well.
But, of course, within our Shapes library,
we do have some different options for you.
But again, circles are already tried and trusted
because they create
almost like a sticker effect for your logo,
meaning that it's very easy to place anywhere
if you start to use it in your designs,
use it out in the world.
And you can see if we start to add some color,
maybe bring in a graphic element or two,
it's easy to envision your logo design as a sticker
which can be placed anywhere,
be that in the physical world or the digital world.
The graphic elements in your design
could also be very small and subtle,
like this line with these very subtle flourishes at the end.
It just adds a touch of elegance
to the perception of my brand.
And also just really helps
in terms of dividing the composition.
Another interesting idea to consider
would be to use a more abstract graphic for your logo.
It needn't relate to thing specific,
but it becomes something of a unique icon for your brand.
And then, of course, there's the more literal route.
In this instance, I searched for mustache
in the Graphics library and I found this really cool option.
Again, it really starts to create an association
with the barber shop.
And I think, in this case,
the symmetry of that mustache icon
really works well in this design.
Perhaps somewhere in between the literal and the lateral,
this example of a crown graphic that I found,
I think, works really well
in the sense that your haircut
becomes your crown at the end of the day.
But interestingly, I think using a graphic like this
already starts to take our brand identity
perhaps more towards a street style.
So, these subtleties, in terms of the graphics
that you choose
will obviously have a bearing
on how your brand is perceived.
Here's another example of a more literal approach,
which is, nonetheless, very expressive.
I think I found this graphic
in a pack called Hair Salon Silhouettes
by searching for hair in the Graphics library.
And you'll see the graphic here really dominates the design,
forming a background for my word mark.
I really like the fact that it's not a solid color,
but it has the subtle texture and gradient to it.
And you'll see, if I start to combine it
with some different color combinations
and a holding device, like a circle,
it really starts to look quite unique
and definitely very professional.
And then one final option to consider,
again, a very tried and trusted formula
is to use your brands' initial
as a graphic icon in your logo design.
So, in this instance, for Slick, we've got an S.
This isn't the perfect to example,
arguably better suited to more of an outdoor brand,
but it does start to show you
how a design like this could look.
Again, if you search for alphabets,
or letters, perhaps, in the Graphics library,
you start to find options like this.
But if you don't remember,
you can, of course, just use the text editor.
In this example, I've just typed in the letter S
and explored a few different font options.
I thought that Shockwave looked pretty good.
And then just playing around with layers,
different color combinations,
adding a holding device to this logo.
It's easy to see how something as simple as a single letter
can become a graphic elements in your logo design.
So there are hundreds
of different creative directions you could take
when it comes to designing your logo,
but all of them are really easy to do
and can be done by yourself in minutes.
Try it out for yourself right now
by downloading the free GoDaddy Studio app.
All the links you need are in the description below.
Thank you so much for watching.
Please remember to subscribe
if you wanna keep learning about GoDaddy Studio
and I'll see you next time.