hello thanks for joining me today uh in this youtube video that you found me in this layer
or rather a random airbnb i've bounced around to again uh today i just wanted to have
a little sit-down chat i'm not making the hashtag content all right i've not pre-packaged a nice
little thing up to be like here you go click that tasty and you're like british american reddit man
what is this what is this instagram tiktok what yeah i just wanna have a little like chat about
some things i've been thinking about for quite a long time but i haven't found the way to put
it into words i've been on social media uh since i've been a teen if you're younger than me that
i'm assuming it's been you know more than just that i feel like like i was one of those people
that in middle school i prided myself being the two percent that wasn't on my space i
was like i don't need social media and now look it's me it's my job kind of to an extent
i do kind of understand now like the premise that uh usually the generations above us are
a bit more stubborn to change you know when computers came out generations above us for
the most part we're like oh i don't like this i don't want to know how to use a computer
you do it for me use the fox fire you know what i'm talking about and you know i feel
like when you're young you're very much in a mindset of well i'm not gonna be like that
but here i am getting mildly older and i've come to the realization that i choose my battles now
instead of having to always be everything everywhere i don't want to be anymore and today
the topic of conversation specifically let's start off is instagram now i've been posting instagrams
for a very long time since the app basically started and a lot of people when they come up
with complaints against it they'll say things like oh well it used to be all about photography and
now it's not and i disagree because it wasn't ever about photography as much as it was just
about posting photos of your life you know it was about that word i hate lifestyle what does it mean
but you know it was just about posting whatever things you wanted like me thinking this was an
acceptable dinner one of my first ever instagrams you know i didn't know how to cook and i was
really proud of this disgusting looking spaghetti and cold sauce but as the years progressed and
instagram was bought by a evil company facebook slash meta they really just made so many decisions
slowly but surely and in some points very quickly that were the expense of us the consumer and us
the creator for profits obviously for watch time obviously and it's one of those things where
it happens and everyone puts up a stink like oh why have you removed the chronological feed i want
to see the people i've followed and instagram goes shut up we just want to make more money
and not pay out anyone that's you know bringing people to the platform and it's been like this for
a long time and the way that it's mostly been is you have to play the game and when i first started
you know i've worked in a lot of different social media fields it's not like i'm just
a creator you know posting things online i used to work in an influencer marketing agency i used
to work in marketing for a specific app climbing that corporate ladder i even also worked for an ad
operations thing i'd put facebook ads on everybody for different agencies and optimizing using my
maths degree i said maths that's how you know i'm serious but i i've seen it from all sides and i
know how to play the game and win but at this stage i just don't want to and i want to know
if there's anyone else that kind of feels me on this one like with instagram i understand that
you know when they stole snapchat's ip i was upset because i was like that shouldn't be legal right
but you know at this point we're all using it we're all using instagram stories we've accepted
that and then when tick tock started being a thing instagram was like okay we'll just try and do that
and it's losing more and more of what i thought instagram was and as i refuse to play that game
to post more video content i just want to post photos if you don't follow me on instagram that's
not understandable i just post photography that i'm really proud of and as i watch my engagement
nose dive further and further and further on the platform i ask myself why i'm doing what i'm doing
especially if i know the easy solution and it's just kind of because i don't want to at the end
of the day i don't want to and i had this epiphany the other day because i watch a guy on youtube his
name's james hoffman he's the coffee guy i love his videos he's a great guy and i was like i
wonder what he's like on instagram you know and i was like i want to see what he's up to over there
just because i assume i can get to know a bit more about him instead it's just more content
there's nothing wrong with that but i wanted to know more about this guy i want to see a little
bit more into his life and instead i get all these different videos and i don't want to watch
videos on instagram as soon as i get a video on my feed i just skip i just want i want to
look at photos that's me that's how i use the app if i want to do photo videos i'll
look on youtube i'll look on a video app i don't need to stay in an app at all times to look at
videos of people but this isn't anything against mr coffee all right nothing against him at all or
the brand mr coffee i suppose in fact it helped me realize that's probably how a lot of people
feel when they come to my instagram feed they're like oh evan seems like an all right guy i think
his his youtube videos are okay his personality doesn't seem too bad let me see what he's up on to
on instagram you're like oh a picture of a field okay oh there's there's something there's his face
is that an ad you know in reality yeah because i'm posting content i'm not necessarily
posting my life i do that actually on the stories but that's not really for show you know and like i
said i know how easy it would be for me to just start posting whatever again and succeed on the
platform i watched a youtube video that infuriated me the other day from a guy who essentially said
if you want to be good on instagram just gotta keep pumping out stuff you just have to keep
posting even old stuff do you not have any new stuff just keep regurgitating old stuff
because that way you can keep posting in people's feeds maybe new people haven't seen this stuff and
so you can keep posting and for me like it makes sense sure there are new followers i have that
i haven't seen this cool photo i took three years ago but also i just it's like something bo burnham
said in his special which was i don't think every person needs to have an opinion on everything all
the time and i don't i i don't need to be in front of you at all times of the day i think that's me
being a brand you know i'm doing a bad disservice to myself as a brand by not constantly throwing
stuff in your face me look at me look at me i i don't care about that um and so the reason why i'm
continuing to post things on instagram is because i'm doing what i want to on there i'm not playing
the game i'm being true to myself and that's what i enjoy the numbers are genuinely depressing but
also for what i'm doing i'm enjoying it so as long as i don't look at numbers which is hard to do
i'm very much practicing my craft and not every photo is gonna be the best photo i've ever taken
but i'm learning and i'm trying something new and i think it would be different if i posted
more photography content on this channel because then it would be like oh you know photo man making
photo things on a photo platform and maybe photo tic talks but i'm not but i you that that is my
branding in a way is i'm into a lot of different things i'm not amazing at a lot of things but i'm
i'm trying you know that is what i like to do the amount of people as we segue here that have told
me in the last month hey you should do some tick tocks you should do some youtube shorts like three
or four people three different conversations like oh evan you should do that your content would do
really well there and my response is always well i don't really i don't really want to uh and their
response is well it would do really well for you you know you could get more people watching
and i'm like that's not my my end-all be-all sure i would genuinely love to get a million
subscribers to get that little plaque you know i very much like what i'm doing on youtube but
my end-all isn't having all these people see my face on a on a platform that i don't use
and i know that i'm missing out on a lot of memes these days in fact i got a comment like
a couple months ago from someone saying say you're perfectionist without saying a perfectionist and i
got really upset i was like oh god did i say that in the video is that cringe did i did i like say
you're not supposed to say that turns out this is a tick-tock meme that i'm not noticing because i
don't use tick-tock uh why don't you use tick-tock evan are you an old man now i think so as we're
bringing it back around to my original beginning of this it's that feeling like i already i'm
very happy with what i'm doing i don't need tik tok from the amount of people saying like it's
had a huge detriment on their focus on their ability to have a long attention span
why would i why would i go into that i already know you've just given me that you're like oh but
it's fun i'm like yeah but i'm already addicted to all this other stuff you know i don't need another
thing that i'm just not interested in like maybe that is just me getting older and being happy with
what i'm doing but that's not to say that i won't ever make for instance youtube shorts which are
the youtube version of tic tocs and that's just because i know youtube is heavily promoting that
in the algorithm right now which means if i do post those maybe more people watch these types
of whatever this is the content i'm posting which i'm happy to make but that's the thing i'm happy
making these i'm i'm just kind of sharing my life um i'm thankful for anyone for watching and on
instagram i'm just happy to post photos regardless of what what i'm doing you know regardless of um
anything numbers-wise i'm just happy posting and creating stuff that i'm proud of and i don't need
to constantly be chasing new likes new engagements new content from new platforms i i just need to
post what i want to post and hope that the right type of people are there and this sounds like a
weird therapy because maybe maybe it is it's been something i've been thinking about about instagram
and social media for quite a while and it's been hard to put into words and so i didn't want to
script anything i just wanted to talk hopefully this has made some sense and um hopefully some
of you relate to me on this other creators or anyone else that's just kind of not as entranced
with social media maybe as they used to be it's not like i don't like what i'm doing i just don't
like where everything is going with social media and i'm continuing to do it my own way regardless
of what that means for my hashtag brand anyway uh this has been a life a nice chat a lice chat
hopefully not in this freaking airbnb uh life update this place looks interesting doesn't it
but uh hopefully house information coming soon when it happens it'll be a big release i'll make
a huge video i'll have no furniture but anyway uh thank you for taking the time to catch up
with me on whatever this is um please leave me a comment if you understand what i'm talking
about so i don't feel like i'm crazy and um i have other rant videos is this where i do an outro and
i tell you to watch other content probably otherwise i'll see you next sunday goodbye