There's no doubt that watching beauty tutorials on YouTube is kind of addictive.
Trust us - you're not alone if you've binged your favorite YouTuber's videos when you should
have been sleeping, working or doing literally anything else.
There's no doubt that the YouTube beauty vlogging industry is booming.
Every time you click refresh, it seems there's a new suggested tutorial from a perfectly
made-up face you've never seen before.
But luckily for you, we've rounded up the brightest up-and-coming beauty vloggers, who
are making waves - and serving major face - in the industry today.
From skincare routines, to grooming advice, to finding the perfect lip color for your
skin tone - these new stars have just the tutorial for you.
Tashina Combs
She may be an up-and-comer at the moment, but it's only a matter of time before cruelty-free
makeup expert Tashina Combs of Logical Harmony hits the big leagues.
"The primary goal of Logical Harmony is to help people pick cruelty-free products.
And to help show them that it's easy, that they're accessible and that they work really
well."
It's hard to believe Combs hasn't always been a beauty vlogger, but before she was revealing
the best cruelty-free mascara, Combs was a customer educator at a company that helps
brands connect with audiences.
Perhaps that's why Combs has been able to gain nearly 30,000 subscribers.
"It's just, it's so pretty.
I don't know why I'm smelling it.
I always smell weird stuff."
In a 2014 interview with Service Rocket, Combs revealed what she likes about working with
people, saying,
"Being able to help and educate people is my favorite part of my role."
Kelly Gooch
This YouTuber certainly has a memorable name - which is fitting for a gal who knows how
to stand out from the crowd.
Kelly Gooch arrived on the YouTube scene in 2016 with a pull-through braid tutorial that
only has around 700 views as of the making of this video.
"Super simple, super Pinterest-y.
Thank you so much for watching and I'll see you next time!"
But since that post, Gooch has managed to garner more than 170,000 views on one of her
styling videos, with nearly all of her posts raking in more than 3,000 views each.
"I'm over unicorn collections, I'm over mermaid-inspired collections, I'm over My Little Pony collections.
I'm over them"
With her subscriber count growing by the day, it might not be a surprise that Gooch is no
stranger to the spotlight.
Before she started rolling out her signature eyeshadow tutorials, Gooch was a pageant contestant
in her home state of Michigan - three times!
Who better to give you hot tips than a beauty queen herself.
Jenna Catherine
If you've been paying any attention to current beauty trends, you've likely noticed the industry's
effort to embrace more all-natural, organic, and cruelty-free products.
"We want more beauty products that are healthy, organic, have amazing ingredients.
I think it's just really really important."
But this concept is far from new - just ask Jenna Catherine of Natural Beautiful Life.
According to the beauty vlogger's own website, Jenna's been heavily involved in the green
beauty movement for more than ten years.
"I'm gonna attempt to do it like this.
Oh my gosh I am not the best at applying mascara this way."
Jenna posted her first video in 2013, and she hasn't slowed down since.
The vlogger covers everything from Henna hair dye, to low-toxin lip colors, and even shares
her personal health and weight-loss journey.
Jenna is definitely a natural beauty expert, offering fans some major inspiration.
C's Beauty Blog
If you think beauty vlogging is just for girls - you've got your detox mask on wrong.
Following in the footsteps of James Charles, Manny MUA and Jeffree Star, CJ from C's Beauty
Blog is well on his way to becoming a bona fide influencer.
CJ started his YouTube journey in 2016 when he posted a video dedicated to the differences
between Korean and American skincare.
"Hi everyone, I'm CJ and welcome to my brand new YouTube channel."
Since then, he's made a name for himself educating viewers on what to put on their skin - and
how to do it right.
"A lot of American products don't focus on this, but you wanna maintain that pH level
as you do your skincare routine."
While other beauty vloggers load up on makeup, CJ reveals new and better ways to take care
of the face underneath it all.
From chemical peels to debunking common product myths, C's Beauty Blog has your face covered.
Audrey Victoria
Makeup is fun - but do you ever think about ways you could improve your hygiene, only
to find yourself too scared to ask?
Maybe you have questions about managing body hair, or plumping your lips naturally, or
even shaving your face.
If these topics sound enticing, then Audrey Victoria is your new best friend.
"The things that I learned are life-changing, and it's just fascinating, and I'm really
excited to share them with you guys."
Her honest take on acne, body hair, and hygiene is incredibly refreshing and makes her channel
a safe-haven for non-judgmental tips.
"I shave my face because I honestly feel like it exfoliates my skin and it also obviously
takes the hair off."
While Audrey Victoria's expertise also branches into college advice and healthy eating, this
YouTuber's willingness to be vulnerable and open with her fans, is what truly sets her
apart.
Kaya Empire
Not many people realize that perfecting a skincare routine is all about science.
Just think about that long list of ingredients on your product packaging.
You should know what you're putting on your face - and that's where Kaya Empire comes
in.
"This is a great body wash.
It has sodium laureth sulfate which like I said a billion times, is not a drying ingredient."
Empire, who first posted in 2015 with her "Simple Summertime Glam" tutorial, describes
her beauty vlogger brand as "chemistry-based skincare from a chemical engineering student."
"This is more like my chemistry side coming out now."
From tips on fighting body acne, to breaking down product ingredients, Empire's videos
are informative, entertaining, and actually backed by science!
The Fancy Face
Tina from YouTube's The Fancy Face is a welcome addition to the industry.
Not only has the vlogger been churning out videos since 2010 when she first posted a
tutorial on how to get your best brows - Tina helps women of color find their perfect-match
foundation, care for their hair, or discover the proper skincare routine.
"Let's go ahead and jump into the products that we're thinkin' about.
They're out there, and we're gonna see if we're gonna pick them up."
The vlogger's posts cover a wide range of topics, from showcasing her beauty hauls,
to letting her husband do her makeup, to nailing the perfect teal smokey-eye.
With more than 85,000 subscribers as of the making of this video, Tina is definitely making
a name for herself.
Hop on the Fancy Face train and watch this girl's career skyrocket!
"Until my next video, which will be very soon, I'll talk to you.
Bye guys!"