you have amazing product you have an
amazing service you go out there you run
some ads on Facebook because that's what
everyone's doing but you find yourself
just spending all this money no one
cares about your ads are not clicking on
it and if you do get some clicks none of
them convert into customers why could
this be hi everyone I'm Neil Patel and
today I'm gonna share with you why your
Facebook Ads don't work and how you can
make them profitable before we get
started make sure you subscribe to this
channel for on youtube click the alert
notification that way when I go live
with us on Facebook YouTube or LinkedIn
you'll get notified question how much do
you spend per month on Facebook let me
know that's part of the reason why your
ads may not be working so here's the
thing there's a few things that you need
to do to ensure that your Facebook ads
are gonna work and they're gonna be
profitable number one make sure you're
not just sending traffic to cold
audiences see a lot of people want to go
out there and just feel like hmm let me
go let me go find random people based on
some interests and target them and get
them to buy I'm not saying you can't
make that work it is harder but what you
should just start off with is let me
remark it all my existing audience and
get them to buy
let me show my ad on Facebook bring him
back to my site get them to buy let me
do things like create a look-alike
audience and find all the other people
who are relevant very relevant right
because you can do look like audience on
Facebook you want ideally pick one
percent and then find all the other
people that you should be targeting
because those buyers are similar to the
ones that are like your audience and
Facebook will figure that out for you
targeting those people it'll help you
generate more sales here's the next
thing you need to spend enough when
you're testing things out when you start
off with Facebook Ads spend a hundred
dollars and you can't make things work
and this is why I asked you how much do
you spend on Facebook as well if you're
not spending enough to get the ball
rolling you're not really gonna get ROI
and on the flip side you could be like
it used to work but now that we scaled
up our campaigns to ten twenty thirty
thousand dollars it's not working
well when it comes to budgets and
Facebook it's all about spending the
right amount you've got to spend enough
to test to figure out the audience's
that work the messaging the ads you also
can't spend too much too quickly because
if you scale up your ads too fast you'll
find that Facebook give you a similar
amount of clicks for the same amount of
money for that reason you got to
gradually increase what you're spending
the next thing you got to do is you need
to remarket all the people that almost
bar almost signed up and here's what i
mean by this
you got a checkout page someone has all
these products to their checkout page
but they don't buy well you should show
um what it's like to be a customer
through a video remarketing ad not just
on facebook you should also do that on
YouTube that converts so well you can do
the same with services people go to your
service page they almost fell out of the
lead but they don't convert what do you
do well you go and create a video of
what it's like to be a customer what
it's like to sign a fair service and
show them that on Facebook through
remarketing as well as on YouTube that
converts extremely well another thing
that you'll find us
hey your copy may not be doing well why
is that well your copy your ads if you
just create it you can always just
expect it to randomly do well you have
to see what's working out for other
people
Facebook has a library check out their
library it shows you all the other ads
in your space if you can see that people
are spending a lot on ads that are
competitors they have a specific
messaging you know it's working really
well for them and there's a good shot
that if you do something similar it may
work for you as well that's where I
would start especially for recruiting
campaigns next what's your funnel like
everyone assumes that you spend money on
Facebook if it doesn't work something's
wrong with Facebook it could be your own
site if you don't look at your own site
your funnel then you may not end up
maximizing your revenue you can use
tools like click funnels you can end up
looking at your competitors Falls coz
through Facebook's library you can see
all their ads click over to the landing
pages see what their funnel looks like
and if you see 2 or 3 of your
competitors using a specific funnel
specific sequences with upsells
downsells specific type of copy you now
know that hey this is the
that works really well in my space now
if you start there that's how you can
end up figuring out how to make your
facebook ads work if you just end up
going like hey I'm gonna just throw
stuff at a wall and see what sticks and
then go from there you're gonna end up
losing a lot of money no before we end
this video I do want to give you one
final tip I found through all my testing
video ads tend to perform better than
text based and image based ads use
videos don't just optimize for a click
if someone spends time watching a video
like 2 3 4 minutes and then you get them
you may get less people to your site but
more of those people will end up
converting so don't just optimize for a
click optimize for a sale that sale
should be at the end of your funnel
right you're looking at cracking revenue
how much are you spending how much money
you're making it shouldn't be hey I
spent all this money how many clicks I'm
gonna click so matter sales matter you
optimize for revenue or leads if you
don't sell a product you want to
optimize for leads if you have a service
based business and you can optimize for
revenue on the front end because someone
can sign up through self-service that's
fine too but in other words what I'm
getting at is optimized for a revenue
not for clicks not for ad impressions
and revenue is the most important thing
now if you enjoyed watching this video
make sure you like it share it tell
other people about it and if you have
struck if you're struggling with your
Facebook Ads or scaling them up and you
need that extra help always check out my
ad agency neil patel digital where we
help people scale up to advertising not
just on facebook but google and youtube
and all the other major platforms out
there thank you for watching