- Today, I'm gonna show you how to put in
and use YouTube's new hashtag features
that you're seeing pop up underneath everyone's videos.
On a mobile device, it's gonna look like this
but if you're on a desktop, it's gonna look like this.
And regardless of which platform you're on,
they're gonna work exactly the same.
But before we jump into that,
we need to go over a few things to understand
what they can do and what can't do
so you understand exactly how you can use these new features
and if you're already using these features
or you have another question for me that I can help you with
go down, leave a comment below.
I read every single question and comment
and I reply to as many of them as I can
and when this video is over,
I'm gonna go down there and carry on the conversation.
And, of course, if you're new to the channel,
drop a #NEW along with your question or comment
and be sure to hit the subscribe button
followed by the notification bell
so you can get notified of all future videos
that are gonna help you make better content on your phone.
Now, let me show you what these new Hashtags are all about.
(drum roll)
Okay, so, the first thing you need to know
is that these Hashtags are searchable.
So, if someone taps on it or clicks on it,
it's gonna pull up all of the videos
on the entire platform that shared the same Hashtag.
So, keep that in mind when you're crafting your Hashtag.
If you want something that's unique to you,
you might not wanna put something so general
because it's gonna pull up everyone else's Hashtag.
And if you're wondering how you can uniquely use these
for your channel or if you should,
we're gonna go over that in just a minute.
(drum roll)
The YouTube Hashtags are not to be confused
with the other tags and keywords
that you've been using on your videos.
These are completely different.
So, if you're using a service like TubeBuddy,
especially for mobile users,
if you go into Best Practice where it says
Add Tags to your Title or Add Tags to your Description,
this is not what they're talking about.
This is something completely different.
I like to think of these new Hashtags as super tags.
This is something that you get to add
in addition to your normal tags.
Super tags.
And, by the way, if you are interested in TubeBuddy,
I'm gonna put a link to a video that I made, right there,
where I give you a crash course on how to use TubeBuddy.
And though it is for an Android device,
it works exactly the same for iOS users.
So, if you're on iPhone you can check that out too.
(drum roll)
At the time of recording this video,
the maximum limit of tags that you can use
per video is three tags.
You can use one tag, you can use two tags,
but it caps out at three tags.
And, of course, we would break the rules
if we could but can't so we won't.
So, let's move on to the next thing.
(drum roll)
When you're adding these Hashtags to your video,
you still have to follow
YouTube's Hashtag policy and guidelines.
It's basically thing like you can't put a space
between the word, you can't use hate speech
or anything sexual and you can't stuff it
with three of the same keywords and on and on.
You'll wanna be sure to read through that
before you start adding Hashtags just to be safe.
(drum roll)
Okay, now, this is the most important part.
At least, I think so.
And that said, if you wanna go back
and add tags to your old videos, the question is should you?
Well, heres something to keep in mind.
Anytime you change your description,
you run the risk of YouTube reindexing your video.
That means if you're currently ranking
for a certain keyword phrase or multiple keyword phrases
and you make a change anywhere in your description,
you do run the risk of getting your video reindexed
and reshuffled in the system so that might work against you.
However, I do know people who have added a lot of Hashtags
on a lot of old videos and nothing has happened yet
but that doesn't mean that it won't happen tomorrow
or in two weeks or a month from now.
Their videos could get reindexed so if you go back
and you put them on old videos, use with caution.
I'm personally not going to do that.
I'm just gonna put them on videos from now moving forward.
So, now, let's talk about how you can use these Hashtags.
For example, you can put your channel name on there.
You can put your squad name on there.
You can put your slogan on there.
You can put your series name on there.
So, any video that you have with that series,
if you've tagged it as that, when somebody taps on that,
all of your videos that you've tagged
that way are gonna show up.
Same with your squad name or your channel name.
And that's a really cool feature because
if they end up watching more of your videos,
that just ends up adding more watch time to your channel.
You can also use these Hashtags to become part of a movement
For example, there's a really cool movement happening
right now called #nosmallcreator.
It was created by Cody Wanner
and I'm gonna put a link to his channel down below
along with a bunch of other small creators
who I think are awesome and when this video's over,
and after you've left a comment,
and after you've subscribed,
go down, show these people some love, creator to creator.
And let them know that I sent you.
So, now, you're thinking, great, this is fantastic.
I can join a movement, I can tag my squad,
I can tag my series but where do I put them?
How do I do it?
Well, this is the easiest part.
You just go down and you put them
in the very bottom of your description.
You can add up to three tags like I said before.
And anything that you put a Hashtag on, maximum three,
is gonna show up right above your title under your video.
Now, before you rush down to the comments
and say this is a horrible idea
because it might pull people away from your video.
Well, yes, it might, the jury's still out on this.
This is something that's brand new.
We don't know how it's gonna work long-term.
But keep this in mind,
YouTube has been putting suggested videos
next to videos being played on desktop for ages
and somebody could click away there too.
So, if you use this creatively,
if you use this strategically,
this could really work out to your advantage.
And I wouldn't worry too much.
Well, I personally am not gonna worry too much
about somebody tapping away just yet.
However, I am going to keep track
of my Audience retention report
and if I notice that there's a big drop
in the videos that I use the Hashtags,
I will remove them so I recommend you do the same.
But I just don't think there's gonna be a problem with it.
So, I'm gonna put them in on new videos.
And if you're watching this on a desktop computer,
you can go into your Creator Studio and go to User Uploads
and you can add these Hashtags to your Default Uploads.
So, every time you put a video together,
you're gonna have these as Default Uploads.
Mobile users, you can do that too but you're gonna have
to go through a browser to do the same thing.
You cannot do that through the YouTube app
or the YouTube Creator Studio app.
One of these days, YouTube is gonna fix that
so mobile creators get the same exact Creator Studio
as the desktop users have and if you don't know,
mobile users are getting handicapped.
If you're using the app only, I'm sorry to tell you that.
But that's the way it is.
Desktop users get a lot more features than mobile users get.
Sorry to break the news to you.
Email YouTube and let them know that you want this fixed.
Maybe it's time for a mobile revolution
where all of you contact YouTube on twitter,
send them emails, call them out wherever you can.
We want the same creator studio
as people have in their desktop.
Thank you so much for watching, I do appreciate it.
If this is your first time here
and you're not yet a subscriber,
hit that subscribe button followed by the notification bell
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to learn how to master your mobile.
And I will see you in the next video.